NAB
Whether or not you believe it will happen, the so-called
Metaverse certainly generates debate. And that’s part of the problem; the
Metaverse is more of a theory than an actual thing, which can vacuum in all
kinds of ideas — visionary, cynical, exciting, and mundane.
https://amplify.nabshow.com/articles/how-the-metaverse-will-be-open-but-also-closed/
Lending a healthy dose of reality to the meta project
is Anshel Sag of analysts Moor Insights and Strategy. Writing
at Forbes, he suggests no one is right or wrong, but that something is
going to happen regardless.
Grunt Power
The Internet, as it currently exists, is CPU-based — this
will have to change if we hope to see anything resembling a Metaverse.
Everything will need to be rendered in 3D, which will require more GPUs in more
places than ever.
“Companies like AMD, Intel, and NVIDIA will have to ramp up
GPU production to the point where GPUs are nearly as ubiquitous in cloud
computing as CPUs are today. That seems fairly difficult — the current global
semiconductor shortage means the Metaverse might have to wait until 2023 or
later. It’s no wonder that NVIDIA’s CEO Jensen Huang is so excited about the
Metaverse given the predicted surge in demand for GPUs.”
Battling For Its Soul
No one really knows what the Metaverse is. Or if they do,
then the outlines are very broad. That’s a problem, whether you believe the
thing should be built using open standards for cross-collaborative and
continuous trade and experiences, or whether you just pay lip-service to those
concepts while planning to co-opt a piece of the Metaverse for your own gain.
Sag believes it’s likely the Metaverse will eventually
contain all forms of 3D immersive collaborative environments, whether they are
open or not. John Hanke, CEO of Pokémon Go developer Niantic, is
of two minds, saying it could be humans’ greatest creation — or its worst
nightmare.
But Hanke, whose company has close ties to Google, sees AR
as a better solution.
“Our thesis as a company is that gaming will be one of the
frontier technologies,” he says. “[We] have this concept of reality channels —
this idea of games that transform the world around you in an almost passive way
that just enhances it and makes it more interesting, makes it more fun and
[puts] some adventure and excitement into it.
“It’s almost like an Instagram filter that’s always on,
basically with Pokémon Go-like embedded gameplay. That’s our vision of one
of the transitionary applications as we go towards this idea of a real-world
Metaverse.”
Mirror World Land Grab
Game engine companies are in a heated battle to accumulate
as much content creation capabilities as they can for the Metaverse. It’s a
land grab surveyed by Metaverse magi Matthew Ball, who noticed that the ability
to map the real world is becoming a major source of IP. Epic Games’ Quixel, for
example, uses proprietary cameras to generate environmental “MegaScans”
comprised of tens of billions of pixel-precise triangles.
“These devices make it easier and cheaper for companies to
produce high-quality ’mirror worlds‘ or ’digital twins‘ of physical spaces, as
well as use scans of the real world to produce higher-quality and less-expensive
fantasy ones.
“This dynamic explains why companies such as Epic [which
acquired Quixel and Sketchfab] and Unity [which acquired RestAR and Pixyz]
choose to buy and build up real world scans, rather than build from zero. In
the coming years, it’s likely we’ll see intense competition in the category,
with the likes of Nvidia, Autodesk, Facebook, Snap, and Niantic all choosing to
build up their databases — just as Apple and Uber eventually moved off from the
Google Maps platform.”
Since we’ve yet to see one unified vision of a 3D virtual
realm that everyone agrees upon, Sag believes the Metaverse will instead become
a series of open and closed ecosystems.
“All will exist in the cloud, in one form or another, and
will be open to users of all kinds of devices, headset or not. It will likely
be some years until we have the content and compute power to realize the
Metaverse’s real potential. Until then, we’ll have to keep speculating.”
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