IBC
Adrian Pennington - The Write Stuff
Tuesday, 30 June 2026
BTS Wimbledon: ESPN gears up for record breaking year
Monday, 29 June 2026
Stakeholders in UK DTT switch-off fight over timelines
Streaming Media
article here
The saga of the UK’s switchover to an all-broadband TV
future moved up a notch with the publication of a government paper Watch this Space: A
new strategic direction for UK media that offers twin-tracks to
an inevitable transition.
A fast-tracked scheme to switch off the digital terrestrial
TV (DTT) network favoured by public service broadcasters (PSBs) including the
BBC, ITV, Channel 4 and 5 would be complete by 2034. A decade long extension to
ensure universal access to PSB content is guaranteed is, not surprisingly,
favoured by transmission provider Arqiva whose current contract for DTT
provision expires in 2034.
Financial ratings agency S&P subsequently said of
Arqiva, “A potential 2034 shutdown represents a downside scenario to our
rating. Furthermore, Arqiva continues to face structural headwinds as the
accelerating shift toward IPTV threatens its long-term earnings.”
The PSB argument for 2034
Essentially this boils down to cost. Cash-strapped PSBs
A Future TV Taskforce, which comprises UK PSBs and Everyone
TV (a free TV platform run by the PSBs that supports IPTV (Freely) PTV), terrestrial (Freeview) and satellite (Freesat) delivery welcomed the proposals as recognising the
consumer-led shift towards internet‑delivered television.
Jonathan Thompson, chair of the Future TV Taskforce and CEO
of Everyone TV, said, “As part of a wider move towards a fully inclusive
digital society in the mid-2030s, we support a carefully managed transition in
which no one is left behind.”
They provided figures that the number of UK homes without
broadband was 1.2 million at the end of 2025 and that this would drop to
220,000 by 2034.
Maintaining a nationwide DTT infrastructure to service this
minority is considered by the BBC to be “inappropriate for the corporation and licence fee payers” and
would threaten cuts in content.
Media regulator Ofcom said as such in its review of public
service media last year: “Within the
next few years delivering TV universally on DTT will go from being
a significant benefit to the PSBs, to a substantial obligation
they will need to finance. This would mean more investment being diverted into
distribution, rather than commissioning content that benefits all audiences and
the creative industries.”
Commercial PSBs
make a similar point in the paper,
warning that “any additional
investment in distribution reduces the funds available for investment in UK
content.”
In addition, they say that 97% of households would have
nothing more to pay if DTT was replaced with IPTV today. Since 95% already pay
for broadband and 56% of non-internet users already pay for a landline
telephone and these lines will be replaced by IP-delivered lines in the next
two years.
The case for 2044
Incumbent tech provider Arqiva played on fears that a poorly
managed transition “would be consumer
sensitive, reinforcing the case to consider a more cautious, hybrid approach
rather than a simple ‘runway’ to IPTV.”
It commissioned an
alternative view which projects a higher figure of about 2.9 million households
by 2025 that would use still require a DTT tuner as the primary means of
watching linear on the main TV.
It also claimed
that DTT “offers secure, resilient distribution because Arqiva is held to
service levels that do not apply to IPTV.”
This is
particularly important during national events and emergencies, when IP networks
may be congested or unavailable.
Arqiva proposes
to switch to a hybrid Freeview service from 2034 including an upgrade from DVB-T to DVB-T2
using MPEG-4 AVC. All legacy
DVB-T capacity would be retired from 2035 and replaced by three DVB-T2 multiplexes, one PSB multiplex at about
98.5% coverage and two commercial multiplexes both at about 90% coverage.
Doing so would
reduce DTT transmission charges from about £231 million a year today to about
£139m from 2035 or roughly £123m if the DVB-T2 refresh is funded from
auctioning off some of the DTT spectrum for mobile operation.
The share of these
Arqiva charges falling to the PSBs would drop accordingly from £156m today to
£87m a year (or £78m with auction funding). These figures exclude broadcasters’
own distribution, coding and multiplexing costs, as well as wider implementation
costs.
Yet this modelling
cuts no ice with the PSBs. In the Paper they call even the £78m annual charge
“unmanageably high post 2034.”
Their assessment is
that the cost of maintaining a universal PSB multiplex, particularly for
commercial PSBs, would exceed their ability to operate it economically while
continuing to deliver PSB content to all audiences.
Over a decade the
cost to maintain DTT would run close to £1 billion.
The case for
better DTT
There is a group
who are happy with neither approach. TV manufacturers and operating system providers, represented by techUK-CE-S\&T
describe wants the DTT infrastructure to be beefed up to DVB-T2 using HEVC and
therefore pave the way for UHD channel upgrades.
They point out that
other European markets are
demonstrating “credible” pro-DTT pathways; upgrading DTT to support HD and UHD
(France and Spain) or using DVB-I to integrate broadcast and IP services
(Germany and Italy).
The upgraded
platform would not support more efficient codecs but addressable advertising
would be enabled in more homes, it argues (although by IP connectivity rather
than by DVB-T2 itself(. A refreshed platform would also keep open the prospect
of future 5G broadcast services, subject to viable use cases and device
support.
What’s next?
A switch-off date will now be set, with ministers consulting
on the two potential timelines. An
announcement is due by end of the year.
The government itself has hinted that it favours 2024. Media
minister Ian Murray said: “We are leaning in the green paper to 2034 because
there are massive benefits. The really important thing is no one is left behind
and we will have a very strong strategy from government to ensure that is
the case.”
However, a poll found that nearly half of respondents
would oppose
paying the £180 licence fee if its content were only available
online.
UK to force social media to tweak algorithms in favour of
PSBs
The document also contains proposals to give greater
prominence and discoverability to
UK PSB content on social media platforms.
The regulator said
broadcasters should work “urgently” with YouTube to ensure their content was
easy to find on fair commercial terms, describing this as particularly
important for news and children’s programming.
The government claims the plan would make it easier for people to find trusted news sources
online and could legislate to bring about the change.
The move comes as media consumption continues to shift
online. According to Ofcom, social media is now the primary source of news for
three-quarters of 16-24 year-olds, while more than half of UK adults use social
platforms to access news.
Despite this news on the BBC and ITV are still seen as more
trustworthy than other sources found online and on social media.
Rules of this kind
already apply to TV. The Media Act 2024 requires connected platforms such as
smart TVs and streaming sticks to give prominence to public service on-demand
services, including iPlayer and ITVX.
The UK government has already announced a ban
on under-16s using social media
platforms from next spring.
Separately, the Green Paper suggests widening the number of
key sports events that are mandatory to be made available for free on
traditional TV and online. The current list of events including the soccer
World Cup, the Olympics, the FA Cup, the Grand National, and Wimbledon tennis.
Monday, 22 June 2026
Why media networks are being rewired for the speed of light
IBC
article here
The elimination of OB trucks is just the start of the light
revolution. For the media industry, a rewiring of the transport network from
electrons to photons promises to unlock AI‑driven production, immersive
formats, and globalised workflows while dramatically cutting energy
consumption.
“Bandwidth demand has exploded,” says Dr. Masahisa
Kawashima, IOWN Technology Director at Japanese telco NTT. “What used to be
less than one gigabit per customer is now tens of gigabits for media
applications, and hundreds of gigabits for AI workloads.”
Momentum is building behind photonics – laser light - as
replacement for electronics. An All Photonics Network (APN) has gained the
support of 170 major telcos, device and chip vendors and internet powerhouses
including Nokia, Ericsson, Orange, KDDI, Intel, Nvidia, Cisco, Ciena, Samsung,
Sony, Microsoft and Google under the Innovative Optical and Wireless Network (IOWN) Global Forum.
“UHD contribution, multi‑camera remote production, VR
capture, and AI‑assisted workflows have all accelerated bandwidth demand far
beyond what legacy electrical switching architectures were designed to handle,”
says Kawashima, who is also Chair of the IOWN Global Forum’s Technology Working
Group. “At the same time, AI workloads, particularly large‑scale model training
and inference, have introduced traffic patterns that are both bursty and
massive, often exceeding hundreds of gigabits per second per node. The bottleneck
is the network.”
Optical transport technologies have long been used to connect
routers and switches in data networks. Traditionally, these routers and
switches connect electrically through a telecom carrier’s optical transport
system. But bandwidth demand is reaching a point where this model is no longer
efficient.
The IOWN initiative proposes to move long‑distance optical
transport capabilities directly into customer premises equipment (CPE),
enabling end‑to‑end photonic paths with minimal electrical conversion.
“Optical transport technology has evolved to the extent that
it’s both practical and cost effective to deploy long‑distance optical systems
directly at customer sites,” he says.
For decades, electrons have been the carriers of data inside
devices, performing all computation and routing. But electrons come with
limits: heat generation, power inefficiency, and bandwidth bottlenecks. Every
time a signal switches between optical and electronic domains, latency and
energy cost increase.
Photonics replaces some of these electrical pathways with
optical ones, allowing data to travel at the speed of light while reducing
energy consumption dramatically.
The result, according to NTT, is to reduce power consumption
to one-hundredth of existing output, increase data capacity 125 times and slash
network latency to a fraction of a percent of its current levels.
True virtual remote production
For broadcasters and live‑production companies, the
implications are profound. Media networks are increasingly indistinguishable
from data‑centre networks. Today’s live production workflows still rely heavily
on outside broadcast vans, specialist crews, and on‑site infrastructure.
“OB vans are expensive, and broadcasters can only own a
limited number,” Kawashima says “Skilled editing crews are another bottleneck.”
APN changes the equation, he claims. By enabling direct,
high‑bandwidth optical connectivity from venues to centralised production hubs,
“APN removes the need for OB vans and dramatically reduces on‑site staffing.
The result is a more flexible, scalable, and financially sustainable model.”
By eliminating the buffering resulting from optical-to-electrical-to-optical
conversions in current networking latency is deterministic – ideal for live cloud
switching.
“In media production, from multi-camera sports coverage to
immersive, free-viewpoint experiences, precise synchronisation is critical,”
says ,” Katsutoshi Itoh, Chair of the Use Case Working Group at IOWN and head
of Sony’s Swedish R&D lab. “Even minor latency variations can disrupt 3D
reconstruction and real-time interactivity. APN means predictable, tightly
controlled timing across the network.”
This shifts the bottleneck from physical logistics to
network provisioning and unlocks the long‑tail of live content. “With lower
production overheads, broadcasters can cover more events (local sports, niche
competitions, cultural performances) that were previously uneconomical.”
Tests have been made: Sony and Japanese broadcaster TBS claimed the
first successful remote production a live music event using APN. 64 audio
streams from The Japan Record Awards held at Tokyo’s New National Theatre were
relayed for remote production to TBS’s Akasaka studio with a roundtrip of 5
milliseconds.
Enabling AR, holography, and 6DoF video
Emerging formats such as 6DoF video, volumetric capture, holographic
replay and AR overlays for live events require multi‑camera arrays and
significant AI compute. These workloads generate enormous traffic between
capture nodes and compute clusters.
“APN is essential for these,” says Kawashima. He points to
the VAR-style Automated Balls and Strikes (ABS)
challenge system introduced for MLB baseball coverage this season. It uses 12
Hawk-Eye cameras placed around the stadium that continuously track the baseball
in 3D.
“AI synthesises entirely new viewpoints—angles that no
single camera could capture,” he says. “This six‑degree‑of‑freedom video
experience is a glimpse of what’s coming. APN provides the bandwidth and low
latency needed to make them practical.”
How APN integrates with today’s networks
Crucially, APN does not require ripping out existing carrier
infrastructure. Instead, it changes where the optical transceivers live.
The key component are Dense
Wavelength Division Multiplexing (DWDM) transceivers that convert electrical
signals into optical signals and vice versa, using multiple wavelengths to send
information through a single fibre optic cable.
Carriers already operate optical transport systems, and
those remain in place. The difference is where the optical transceivers sit.
Today, they are installed in the carrier’s transport equipment. In APN, the
transceivers are installed directly in the customer’s routers and switches,
which then connect directly to the carrier’s optical infrastructure.”
“The most efficient method,” Kawashima explains, “is to
connect customer routers and switches directly to a DWDM optical network. Directly
connecting customer routers and switches with optical transport transceivers is
already feasible today.”
Optical transceivers themselves are currently more
expensive, but Kawashima expects the market to evolve quickly. “Think of
smartphones,” he says. “The components inside are extremely expensive, yet
business models make them accessible. The same will happen with APN
transceivers.”
Industry consensus required
The next challenge is ecosystem alignment. IOWN was preceded
in 2015 by OpenROADM which similarly aims
to define and promote open optical data plane specifications. Its supporters
include AT&T, Deutsche Telekom, NTT and Cisco.
Other vendor and carrier‑led groups have emerged to promote
their own compute and optical technologies. These include the Open Compute Project (OCP - which has
Meta, Microsoft, Nvidia and Google on its steering committee) and the OCI MSA (Optical Compute Interconnect
Multi-Source Agreement) group which intends to establish an open, interoperable
optical interconnect specification for AI. It’s also backed by Meta, Microsoft,
Nvidia plus Broadcom and OpenAI.
“We have a strong collaboration with the OCP,” says Kawashima.
“Together we’ve launched the AI
Computing Continuum, which aims to define technology standards for a
computing space spanning multiple clouds and edges.
“What differentiates IOWN is that we define concrete use
cases—financial data centres, remote media streaming—and then specify end‑to‑end
system designs. With that foundation, we collaborate with consortia like OCP
and OpenROADM.
OCI MSA launched in February and IOWN is yet to engage
directly. But Kawashima believes it will appreciate IOWN’s work “because we
define use cases for their optical devices and show how customers can build
full end‑to‑end systems using them.”
Interoperability for APN requires standardised long‑reach
coherent transceivers suitable for CPE as well as operational models for
provisioning photonic paths directly to enterprise sites.
“Once interoperability standards are established, the cost
impact will be modest,” he says.
2030 APN roadmap
IOWN’s 2030 roadmap is ambitious: a global computing and
communications fabric built on photonics, low‑latency architectures, and
distributed AI. Parts of this vision are already commercially deployed.
NTT launched its first APN services in Japan two to three
years ago, initially offering 100 Gbps connectivity in limited regions.
Coverage and performance have been expanding ever since. Higher throughput,
with per‑customer links scaling to 100G, 400G, and beyond is envisaged.
“The basic concept is already in service,” he says. “We
continue to upgrade, but the foundation is real.”
Emerging architectures such as co-packaged optics (CPO)
bring optical data transceivers directly next to compute chips, cutting power
and latency by shortening conversion distances.
Nvidia
is building CPO networking switches to scale AI for industrial use. Other
developers are lining up to incorporate optical semiconductors, switchers and
interconnects including Twinstar Technologies, Delta
Electronics, and Corning
Incorporated.
Beyond this, technologies like optical interposers and fully
all-optical computing systems, where photons handle processing without
conversion, are rapidly progressing.
One of the most urgent use cases is sovereign AI
infrastructure. Nations are racing to build regional AI clouds to maintain
competitiveness, but high‑performance compute is only half the story. “You must
also connect customer locations to these AI systems with enough bandwidth,”
Kawashima says.
Financial services are another early adopter. As banks
transform into digital‑platform‑driven businesses, ultra‑low‑latency, high‑bandwidth
connectivity becomes essential. Photonics offers both.
Photonics and the Quantum future
Looking further ahead, photonics will be essential for
quantum computing. Quantum systems will be centralised in specialised data
centres, not distributed to every enterprise. The challenge will be moving
enormous matrix‑based datasets in and out of those facilities.
“High‑bandwidth, low‑latency connectivity will be critical,”
Kawashima says. “APN is well suited to that requirement.
Oriole Networks, which spun out of UCL in 2023, set out to
build the highest-performing AI network imaginable, “pushing toward
theoretical limits” with photonics as a key enabler.
“It is a massively performant AI network based on incredibly
efficient photonics,” says
CEO James Regan of his company’s PRISM platform which boasts a 50 Exabit per
second throughput.
The Netherlands is another photonics hotspot.
Eindhoven-based Photon Bridge’s
laser‑on‑silicon approach “redefines photonic integration to make
light scalable, manufacturable, and infrastructure-ready.”
“Photonics is the physical foundation of the next digital economy,” says Mark Rushworth, founder and CEO of UK start up Finchetto which is working on an optical packet switch. “AI, quantum computing, and cloud networking all depend on the ability to move and process data faster, cooler, and smarter. In the ongoing race to optimisation, light wins every time.”
Tuesday, 16 June 2026
Sheffield Documentary Festival: “We need to be more weird”
IBC
Funding remains a puzzle
but the documentary and fact-ent genres are thriving at Sheffield Documentary
Festival.
article here
Sheffield DocFest is one of the world’s most influential
markets for documentary projects and this year’s edition proved the breadth
health of the genre despite funding issues.
With Netflix and other premium streamers prioritising
celebrity led promos and traditional broadcaster funding squeezed financially
and politically, especially in the US where investigative and diversity
programming is being shelved, YouTube has emerged as a saviour of sorts.
One question that repeatedly cropped up at the event in
Sheffield (June 10-13) is what happens to truth when we rely on platforms built
for engagement?
YouTube’s growing force as doc
platform
Julian Carrington, Executive Director of the
Documentary Organisation of Canada, said,
“Commissioning models are changing, public institutions are under
pressure, audiences are fragmenting,” he said. “At the same time, broadcasters
are making YouTube a much more significant pillar of their strategy. That
raises questions about discoverability, sustainability, rights and public‑service
media.”
For some producers, YouTube has become a core creative and
commercial engine. Josh Reynolds, executive producer at UK studio Zandland,
said the platform is “in our DNA,” with the company now averaging 10 million
monthly impressions and over half a million deep‑watch views. “We know what our
audience wants because the data is instantaneous,” he said. “Speed is the
biggest opportunity. If we have a strong idea, we can act immediately.”
Docs were Channel 4’s most successful genre on YouTube in
the last year. In 2025 it recorded 22.6 billion minutes viewed, “which sounds
like ridiculously big number, but it is, and that's because we're prioritising
long-form content,” explained Alex Morris, Managing Director of Channel 4’s
social-first division, 4Studio (speaking at Creative Cities Convention
last month).
The broadcaster is now building communities around docs on
social platforms Instagram, Facebook and TikTok. In January, its launch month,
C4’s docs Facebook page garnered 69 million views and 144,000 followers.
“There seems to be real audience demand coalescing around
that factual content slightly on the spicier, edgier side of things,” he added.
Reynolds described YouTube as the foundation of a circular
development strategy. “Everything we make on YouTube has to have a second life
— something we can pitch to the BBC, Netflix, Amazon or Hulu,” he said. “It’s
where we build community. That’s where our future is.”
But others warned that the shift to YouTube is being driven
less by opportunity and more by crisis. Debra Zimmerman, Executive Director of
Women Make Movies, said the US public‑broadcasting landscape has been
destabilised by government cuts. “Right now, it’s a response to an emergency,”
she said. “PBS is turning to YouTube and asking for worldwide rights. That
wipes out filmmakers’ ability to earn revenue elsewhere.”
Zimmerman cited two Women Make Movies titles licensed to US
public service broadcaster ITVS that
later appeared on YouTube without the filmmakers’ involvement. “One film even
had its title changed,” she said. “There was no revenue, no access to audience
data, and no control over how the work was presented.”
She warned that while YouTube can deliver large audiences,
it risks undermining the ecosystem that sustains independent documentary.
“Festivals build careers. Awards build careers. Rights matter,” she said. “If
everything moves to YouTube without safeguards, we risk losing the structures
that allow filmmakers to make their next film.”
Behind the scenes on 70Up.
Asif Kapadia likened being asked
to direct 70UP to “taking on The Godfather Part 4 with all the original
cast”.
He is stepping into the role held
for decades by the late Michael Apted and guiding the landmark documentary
series to its final chapter. “It is one of the most influential factual
franchises in television history,” he said. “My challenge was to make something
that didn’t mess it up but also to make it feel like we were closing a circle.”
The Up series began in
1964, when Granada Television set out to film a group of seven‑year‑olds from
sharply contrasting backgrounds across Britain, never intending to revisit them
again. But the filmmakers returned to the children at 14, establishing a seven‑year cycle.
Series producer Claire Lewis has
been involved in the project for 47 years. She explained that it was built
around the Jesuit maxim ‘Give me the child until he is seven and I will show
you the man’.”
“It evolved into a unique social
document,” she said. “A study of who we become, and why.”
They were joined on stage by Jo
Clinton Davis, Controller of Factual, ITV, Mike Blair (Creative Director,
Multistory Media) and two cast members (Sue Fitzgerald and Bruce Balden).
For the final chapter, Kapadia
pushed deeper into the archive than before, digitising and syncing original
16mm rushes to uncover unseen material. He retained the franchise’s signature
absence of score, adding music only to the opening sequence to help new
audiences understand the scale and emotional sweep of the project.
“Young people who’ve seen that
opening (which shows cast members at different ages of their life) say they’ve
never seen anything like it,” he said. “They thought it was done by AI.”
He believes the Up films
remain a profound study of parenting, environment and the nature‑versus‑nurture
debate. “The first seven years of a child’s life are the most important,” he
said. “Two children can grow up in the same home and be completely different.
It’s the most human thing I’ve ever worked on.”
Katie Price: “I let them film everything”
There’s a strange parallel
between Up and a new Sky documentary charting the trials and
tribulations of Katie Price, the first episode of which was premiered in
Sheffield. From a working class background her highs and lows have been lived out
almost daily in front of our eyes for four decades.
“The media has always shown her through the lens of
tabloids, reality TV or social media each with its own agenda,” said series
producer Phelan Glen. “What fascinated me was her combination of resilience and
vulnerability. I wanted to understand where that fortitude comes from.”
Katie Price: Nothing to Hide charts the
emergence of Price’s alter ego ‘Jordan’ on Page 3 of The Sun in 1996, her
marriages, motherhood and multi-million pound contracts to
cosmetic surgery and bankruptcy. Originally commissioned as three
parts, the series expanded to four to accommodate the material.
“When we first assembled it, we realised there was too much
story,” said director Paddy Wivell. “We had to make tough choices and prioritised
stories where we had access, contributors, and emotional depth.”
Price herself said she had only seen the first two episodes
and that the production team refused to tell her who had contributed or what
they had said.
“When they asked if
there were any areas I didn’t want them to go, I said no. They could talk to
anyone,” she said.
“I’ve put a lot of trust in this team. When I saw the scene
with Gareth [Gates], I was shocked. There are revelations about what we both
thought 25 years ago and Paddy kept it all from me until I watched it.”
The production made more than 100 initial approaches to
contributors with the biggest challenge persuading those people who had been
burned by past media coverage.
“Gareth’s’ relationship with Katie Price had been heavily
sensationalised,” executive producer Arron Fellows said. “We went back and
forth for seven months. But once he understood that we were being honest not
salacious, he agreed.”
Sky Documentaries’ head of commissioning Hayley Reynolds said
the series also charts how attitudes to women, class and fame have shifted over
three decades. “Katie has always been at the intersection of classism and
sexism. She was a trailblazer in monetising her life long before social media
made it normal.”
Price admitted that some filming days were “overwhelming”
and that reliving certain moments was hard.
“But that’s what makes a good documentary,” she added. “I’m
not polished. I’m not manufactured. I let them film everything.”
The need for weird
Andrea Arnold, the director of Red Road, Fish Tank
and American Honey urged first time filmmakers to be more weird.
“If a film is only 50% on Rotten Tomatoes I’m more likely to
watch that than one at 90% because it means some people really didn’t like it
and that interests me,” she said on stage giving a retrospective of her career.
“We need to be more weird don’t we? What seems to be
happening is that [filmmakers] are meant to fit an algorithm, into a box. I
think filmmaking should be as unique and original and as weird as you can be.
That’s what I love. Someone’s unique perspective.”
Arnold described herself as a visual filmmaker and that the
conception of projects like Cow or Wuthering Heights begin with
an image.
“I never set out thinking, ‘I’m going to write a film about
X’. It usually starts with an image that I can’t shake. With Fish
Tank, it was an image of a girl peeing on the carpet in a living room —
really hard, like she meant it.
That image forces questions. I start writing to answer them.
‘Whose living room is that? Why is she doing that? Thow the story grows.”
She is not beholden to her scripts, preferring to work
spontaneously with what happens on set.
“The script is a beginning. Then you have the people, the place, the day. I love being open to what’s happening right in front of me. If the sun doesn’t show up, or something unexpected happens, that becomes part of the film. There’s always a bit of chaos.”
Wednesday, 10 June 2026
BBC embraces home-based production for World Cup coverage
Streaming Media
article here
Last December, the BBC caught some flack when it announced that it would be presenting coverage of the World Cup 2026 from studios in the UK. While hybrid production models that combine on-site reporting with centralised studio operations are an increasing feature of broadcaster approaches to major sports events (NBC retains huge editorial teams in the US for coverage of recent Olympics, for example), such is the interest in the UK’s national sport at its most prestigious tournament that eyebrows were raised when it was claimed yesterday that pundits would be remotely commentating on matches from a “green box” at BBC Sport HQ near Manchester.
That the BBC has previously been criticised for sending too
many staff and talent to cover overseas events seems lost on media reporting on
the Corporation’s cost cutting decision.
Not only will the move save “a few million” pounds but it is
being framed as environmentally friendly by reducing carbon waste by 19%
compared with the Qatar World Cup 2022, according
to the BBC.
Furthermore, with matches kicking off local time throughout
the early morning (12am-03am) there are editorial arguments that being shown to
be present at the ground is of less importance than it would be for extended
daytime schedules.
The sheer scale of this World Cup, even were it to be hosted
in the US alone, makes travel between venues and accommodation a logistical and
budget stretch for any broadcaster.
In any case, the BBC is not grounding its coverage against
green screen. That technology is outmoded and replace by virtual sets which can
deliver a far greater sense of immersive presence at an event even one over
4000km distant.
For the upcoming tournament, the BBC is adopting a fully
LED-powered virtual production environment at Dock10 in MediaCity, Salford.
“We’re still delivering hybrid coverage,” explains BBC Sport
Design Director John Murphy. “But given the scale of the tournament, along with
the practical realities of travel and sustainability, this approach makes far
more operational sense.”
The strategy builds on experience gained during Euro 2024,
when the BBC successfully blended XR graphics with live scenery from Berlin,
including views of the Brandenburg Gate. However, Murphy acknowledges that
creating the same sense of authenticity within a fully virtual environment
presents a new challenge.
“In Berlin, we were working with a real location and
enhancing it with XR elements,” he explains. “This time we’re starting with a
blank canvas, so the challenge is how to create a space that still feels
genuine and connected to the tournament.”
To achieve this, the BBC is combining LED volume technology,
physical set elements, real-world imagery, AI-assisted workflows, and
game-engine-generated environments. Rather than attempting to recreate host
cities through photorealistic video alone, the production team is developing
stylised virtual spaces inspired by the architecture, culture, and atmosphere
of the World Cup’s host nations.
According to Murphy, the aim is to create “a space and a
feeling” that captures the identity of the 16 host cities in the US, Mexico and
Canada. The digital backdrop will be tweaked to reflect the weather and time of
day at each venue.
Technically, the setup will include four cameras, a jib,
Mo-Sys camera tracking, LED walls and flooring, and end-to-end HDR production
workflows. The transition to HDR has been one of the project’s more complex
aspects, prompting the BBC to draw on specialist expertise and technologies
already established in the US sports broadcasting market.
Dock10 and Pixotope play key roles in the production
pipeline, while graphics specialist AE Live and several other vendors
contribute to the wider workflow. One of the project’s biggest lessons has been
recognising the additional complexity that full LED virtual production
introduces compared with traditional green-screen operations.
“We probably went into it a little naively,” Murphy admits.
“It quickly became clear that this isn’t simply an extension of green-screen
production. There are many more technologies, partners, and interdependencies
involved.”
Extensive testing has also influenced the creative
direction. Early plans to use real camera footage as virtual backgrounds proved
challenging due to the level of precision required to maintain accurate
perspective and parallax. As a result, the production team has shifted towards
more flexible game-engine-generated environments built from processed still
imagery and AI-enhanced assets.
Importantly, the BBC sees the investment as more than a
single-tournament solution. The LED infrastructure is expected to become part
of future football production workflows, providing a long-term foundation for
programmes such as Match of the Day and other studio-based sports coverage.
In the UK the BBC historically splits rights to the World
Cup with rival ITV. The commercial broadcaster has 50 matches and the BBC will
air 54. Both will show the final live.
For the first time, BBC Sport will deliver World Cup
coverage across YouTube, TikTok and social channels - from live match
streaming, alternative second screen watch-alongs and instant post-match
reaction. Fans are also promised immersive VR experiences following every
England and Scotland match.
FIFA World Cup 2026: The 104‑Super Bowl Broadcast Machine
Streaming Media
article here
On the eve of kick-off the scale of FIFA World Cup 2026
still staggers. FIFA president Gianni Infantino has compared the undertaking to
“104 Super Bowls,” with a global audience of six billion predicted to watch
some of the 104 matches packed into 39 days from 16 venues across the United
States, Canada, and Mexico.
This ambition has prompted a shift to a fully centralised
production model anchored at the International Broadcast Centre (IBC) in Dallas.
Centralisation saves a lot of money in travel and logistics but the bigger
factor is editorial consistency.
Lessons from last summer’s FIFA Club World Cup in the US
proved invaluable, particularly around staffing, logistics, and assessing new
directors. Working with local crews gave FIFA and Host Broadcast Services (HBS)
a clearer picture of available talent, from replay operators to camera teams.
For 2026, FIFA is deploying 16 dedicated venue crews — one
per stadium — rather than rotating a smaller pool. They will be supported by
seven centralised replay teams based in Dallas.
The IBC is the operational hub for replay, graphics, camera
shading, VAR (the official Video Assistant Referee), data processing, and
stadium IPTV. More than 2,000 personnel from media partners will work onsite
alongside FIFA’s production and tech teams.
Each stadium will host around 50 commentary positions and a
routing infrastructure capable of serving roughly 50 media partners per match.
While the core world‑feed philosophy remains unchanged (football is still
directed primarily from Camera One, center and high in the stand) digital
demands have transformed the scale of content creation.
Each match will be host produced in six dedicated camera
feeds offered to rights holders, plus ISO feeds per match. On top of which more
than 10,000 hours of shoulder content is being programmed.
Matchday directors and crew have been hired in from across
Europe, South America, Australia, and beyond. To maintain quality, FIFA and HBS
will rely on detailed editorial guidelines and a robust QC operation that
provides live feedback and match reports.
Camera plan
All 104 matches will receive premium coverage with 45
cameras, including Polecams, Cablecams, ultra‑motion and super‑slow‑motion
units, cine‑style cameras, 360° systems, and aerial/drone coverage (subject to
US/Canada/Mexico regulations). FPV drones remain under evaluation due to
regulatory and insurance hurdles.
For the Round of 32, additional ultra‑motion and isolated
player cameras will be added. The plan is designed not just for broadcast but
for every platform — a nod to the fact that the most downloaded shot of Qatar
2022 was a Lionel Messi celebration captured on an iPhone.
EVS’ AI‑powered XtraMotion will be used to generate super
slow‑motion from any camera, including a new Cinematic mode that simulates
shallow depth of field. Two replay specialists are producing a guide to ensure
consistent application.
A Referee View camera mounted on the official’s chest will
see action. This was developed by FIFA’s Football Technology & Innovation
team, was considered a success at the Club World Cup 2025. It will be used
sparingly to preserve impact and features AI‑enabled stabilisation.
Lenovo, which is FIFA’s official tech sponors, claim that
its AI tech is being used to stabilize Referee Views and ”deliver first-person
perspectives with up to 50% less motion distortion.”
Signal workflow
All camera feeds travel via Verizon’s contribution network
to the IBC for graphics overlay (produced by AE Live) and onward distribution. Replay
operators will also work from the IBC rather than stadiums, with onsite backups
for redundancy.
Distribution uses IP (via SRT) and satellite, and for the
first time remote partners can access the same router as those onsite.
FIFA’s post‑production hub for production of non-live
programming, however, is not in Dallas — or even in the US. It is based in
London to tap into the UK’s deep pool of editing talent and also to reduce
travel costs.
3D VAR avatars & AI tools
As Official Technology Partner, Lenovo is supplying AI‑generated
3D player avatars for semi‑automated offside replays. Each player was scanned
in a one‑second process before the tournament, producing unique models that
improve visual accuracy for VAR and fans.
Lenovo has also developed Football AI Pro, an analytics tool
available to all 48 teams. Trained on “hundreds of millions” of FIFA data
points, it generates insights in text, video, graphs, and 3D visualisations — a
levelling tool for emerging nations such as Curaçao and Cabo Verde.
Lenovo is also claiming to have helped reduce the delay in
the live feed for FIFA’s official in-stadia screens to under 5 seconds. It is
providing servers and other ‘technology’ to ingest and process “massive
volumes of live video data” to distribute that content “in close
to real-time via ten channels to over 1,000 screens” throughout FIFA
venues. This is said to enable near real-time access to live match action
and more synchronized viewing experiences.
FIFA World Cup: A cyber criminal’s cash cow
IBC
article here
Alongside financially motivated cyber crime, politically motivated
hacktivists are also likely to target organisations linked to the tournament
through distributed denial-of-service attacks, website defacements and
disinformation campaigns.
The FIFA World Cup will be the largest, most digitally
connected sporting event ever staged. Billions of viewers, millions of devices,
sprawling broadcast infrastructure, and a three‑nation footprint create a
perfect storm of opportunity for cyber-attack.
“This tournament will face more sophisticated, more
automated, and more politically charged cyber-attacks than any event before
it,” warns Darren Anstee, CTO for security at Netscout.
The scale of the tournament across the U.S, Canada and
Mexico dramatically increases the potential attack surface for criminals and
hacktivists alike.
Matt Hull, VP of Cyber Intelligence and Response at
Manchester-headquartered global cyber security firm, NCC Group says the 2026
World Cup will present cyber criminals with “the biggest opportunity to make
money this year”, as threat actors increasingly exploit global sporting events
for fraud, disruption and political activism.
All the host nations recorded an increase in the weekly average number of cyber-attacks in April 2026 compared to both March 2026 and April 2025.
A history of attacks
Cyber-attacks targeting major sporting events are nothing
new. “Pretty much every single one of them over the last 20 years has seen
attack activity,” Anstee explains. The severity varies depending on
geopolitics, the host nation, and even the sponsors involved.
During the 2022 World Cup in Qatar, a China-linked crime
group reportedly
hacked into a major telecommunications provider, syphoning customer data
and with potential to blackout live streaming of the games. Cybercriminals stole
personal data from 15000 Uefa customers during Euros 2024; the French
authorities recorded over 500 cybersecurity events during the Paris Olympics
and earlier this year, Russian hackers targeted
foreign ministry offices and Winter Olympics sites, including hotels in
Cortina.
Anstee explains that attackers begin probing infrastructure
six months before the event and ramp up again three months out.
“During the event, attacks spike around opening ceremonies,
closing ceremonies, and high‑profile matches,” he says. “Some attackers aim for
real disruption like taking services offline and keeping them down. Others
simply want attention, using the global spotlight to amplify their political or
ideological message.”
What makes 2026 different is the combination of geopolitical
tension, automation, and scale. The last five years have seen a surge in
activist‑driven cyberattacks linked to conflicts in Ukraine, the Middle East,
and other flashpoints.
“This is a great opportunity for activists to get out their
messages,” Hull says. “Being able to take down services that are associated
with this event to impact the reputation of North America in general.”
DDoS
A major concern are Distributed Denial of Service (DDoS)
attacks where the aim is to disrupt or take down the live stream. Netscout has
identified over 100 groups actively using DDoS as a tool. Their attack
campaigns, which can last days or many weeks, fall into three major categories.
Anstee explains, “The ones grabbing the headlines happen
when the network is flooded by 20-30 terabits designed to overwhelm
connectivity. If you fill the pipe everything behind it is unreachable.”
So-called ‘state‑exhaustion’ attacks target firewalls and
load balancers with extremely high packet rates, overwhelming their ability to
track connections.
The most sophisticated, and the hardest to detect, are
application‑layer attacks. In this type of attack, bots behave like real users.
They connect over TLS, even logging in and issuing queries.
“They are mimicking normal behaviour but at scale, they
crush the application’s ability to serve legitimate users,” Anstee says. “There
are also more supply‑chain dependencies and more legitimate traffic sources
making geolocation filtering harder. It makes the threat surface bigger and it
makes simple things harder.”
Every digital service associated with the tournament
represents a potential target for DDoS. Not just for financially motivated
attackers, but also for politically and ideologically driven actors looking to
make a statement on the world stage “in the most-viewed country-versus-country
competition.”
Streaming and broadcast platforms
Rights‑holders worldwide are on high alert. They’ve paid
enormous sums for exclusive distribution rights and attackers know that
knocking out a national broadcaster during a key match would cause chaos.
“You might not even need to hit the media itself,” Anstee
says. “If you can’t log into your TV service, you can’t watch the match.”
Attackers increasingly target secondary vendors upstream of
major services which are likely to be less defended. Anstee explains, “If I
knock one of them over, what’s the downstream impact? Does it slow things down?
Stop things in certain regions?”
With the World Cup spread across three countries, the supply
chain is larger and more complex than ever.
Rather than directly targeting FIFA infrastructure, many
attacks are expected to focus on the wider ecosystem supporting the event,
including airlines, transport operators, hotels, payment systems and ticketing
providers.
“All of the things that are critical to making the event a
success are likely to be targeted,” Hull says. “How bad would it be if you
can’t fly over to North America because one of your flights has been cancelled
because of some activist activity? Or you’re over there and you can’t buy your
tickets?”
Criminals are already using the World Cup as bait in
phishing campaigns and fake online stores.
“We’re starting to see through some of our research phishing
links being used with the World Cup as context, fake merchandise sites being
spun up to buy kits.”
Automated attack
The rise of artificial intelligence has also made cyber
fraud more convincing and easier to scale.
“Gone are the days of the dodgy phishing email that’s badly
written,” Hull says. “AI-generated websites, deepfake videos, fraudulent
betting platforms, and fake social media content could all be used to support
scams or spread disinformation during the tournament.”
For consumers, the primary risks are likely to be ticket
scams, fake merchandise websites and payment fraud. But Hull also warns that
successful cyber attacks on infrastructure providers could create wider
disruption for travellers and fans.
“It’s going to be scams essentially. Or they’re going to be
losing money because they bought a dodgy ticket or they’ve purchased from a
website that isn’t legitimate.”
More alarming is the rise of AI‑driven attack tools using
chatbots.
“A novice can now orchestrate a complex, multi‑stage attack
with a single instruction: ‘Disrupt this service tomorrow during business
hours’,” Anstee says
Chatbots can automatically run reconnaissance to select the
most vulnerable points of attacks. They can be programmed to launch attacks at
scheduled times, monitor the ‘success’ or otherwise and adjust tactics on the
fly.
Botnets like Mirai
variants (a range of malware), and the AISURU
botnet (reportedly the most powerful ever), and others now include millions of
compromised devices. “You don’t need high‑rate traffic anymore,” Anstee
explains. “If you’ve got a million and a half devices, each doing a tiny
amount, you can generate enormous impact.”
Parking the bus
The role of cybersecurity specialists is to support the
service providers, broadcasters, and sponsors who form the digital backbone of
the tournament.
“No single layer can stop every attack,” says Anstee. “A 30‑terabit
flood must be handled by the service provider, not the enterprise. But small,
stealthy application‑layer attacks must be caught at the enterprise edge.
Over 540 service providers feed data to Netscout every hour,
generating intelligence on 16 million attacks per year. This allows the company
to identify active botnets, track attack infrastructure and feed intelligence
back to customers in realtime.
Coordination is important too. For events like the World Cup,
service providers, vendors, sponsors, and governments are sharing information.
“It’s one of the reasons you haven’t seen major outages so far,” Anstee notes.
For major organisations involved in the tournament, Hull
advises cyber preparedness should focus on “doing the basics right”, including
password security, resilience testing and incident response planning. But he
also stressed the importance of preparing staff for increasingly sophisticated
social engineering attacks.
Hull says, “Major sporting events like this combine huge digital dependency with emotional public engagement and that creates ideal conditions for cyber-attacks and online scams.”