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Generative
AI will iron out dversity, human error and human effort, leading to a
disastrous homogenization of culture that devalues the content, claimed artists
including Grammy Award-winning musician Alex Ebert and digital artist Don Allen
Stevenson.
article here
In a Fearless Media podcast hosted by Peter
Csathy of Creative Media, they attacked AI for leading to a
morass of artistic mediocrity and conformity.
“I’m going to be that voice [which says] it’s going to diminish the
quality of our artistic output,” said Ebert. “There’s a very strange inverted
relationship between democratization of taste and homogenization of output.”
He decried the idea of artists “reduced to simply a [human] being that
prompts” an AI to create.
Ebert is
the lead singer and songwriter for the American bands Ima Robot and Edward
Sharpe and the Magnetic Zeros. He also scores films and won a Golden Globe
Award for composing the music to 2014’s All Is Lost.
Tweaking a movie with test screenings is a long standing tactic by
studios to “correct” by recutting a film before release. Generative AI could
radically amp up that process — to Ebert’s horror.
“It’s suddenly like every other movie you’ve ever seen because the
process of democratization actually leads to homogenization. You end up with a
median [average] opinion. And I’m afraid that that is just what’s going to
happen.”
Don Allen Stevenson, a multidisciplinary digital creator and crypto
artist, agreed and thought that cultural homogenization would send artisanal
creations onto a higher artistic and financial level.
“If everyone is able to generate so-called ‘high quality,’ AI-driven
art, video or music and if the cost of those things is only represented as
digital assets, it will reduce the quality. But I think simultaneously it would
increase the value of physical things that are more tangible.”
This is one theme of the metaverse bible “The Diamond Age” by Neal
Stephenson. In his science-fiction there are 3D printers that can print
anything on demand from a text prompt.
“So it made the cost of materials very low,” said Stevenson. “But then
what people seem to value in this example was stuff that was handmade. They
loved like that. The elites and the rich in this novel loved their handcrafted
things because they were truly unique.”
“That’s why distortion became interesting,” said Stevenson referring to
the idea that much of what we appreciate about art stemmed from a mistake.
“Constraints are how originality occurs. So where are the limitations of
AI? And when we find the limitations of AI it might become interesting. The
only cool things I’ve seen AI spit out so far [is when] the AI fails — where it
can’t do fingers and it makes all these weird images and where ChatGPT is
spitting out nonsense.
Ebert said he doesn’t use AI to produce music. “It’s honestly not that
much fun. It’s quicker and more productive, but it’s not as interesting for me.
I don’t reach interesting limitations. I don’t end up with an interesting sound
that you could never recreate because of the reflections in the given room [or
the way I’m playing a particular instrument on that day in that room]. “These
constraints, these failures are important.”
So, where are the constraints and failures of AI that will be
interesting enough to forge your own path apart from it?
He argued that humans still have an affinity for the idea of an object
or piece of content with tangible origins.
“If we see
something artisanal we’re like, ‘that was made by hand and it’s a one of a kind
and it makes me feel special because it is special.’ But in
order for that to happen, you have you have to have a sense of a tangible
origin.”
Yet, we’re so beguiled by imitations of tangible origins? “We’ll buy the
pre-ripped jeans, we will buy an experience of struggle. We’re buying the thing
at Urban Outfitters that looks like it’s from Peru and made by hand but [in
fact] it’s mass produced to look like it’s from Peru.”
Following on from this, the panel pondered whether proof of human craft
in producing art would be required in order to validate its artisanal value in
the age of AI.
Stevenson suggested an artist could document their process to “show what
creative human made decisions were made, what was the intentionality, what was
the heart?
“And if there were a legal structure that could look at that when
judging the output, like how much human level work went into that generated
thing.”
Stevenson added that he’s been encouraging people to live stream and
document and record voice memos in the process of creation to act as a chain of
proof.
“Have people interview you as you’re making whatever art form you’re
making and then have that be a part of the art piece, have that be the story.”
He continued, “Humans are very narrative based. We love story. So, if
you don’t have a story that shows that you put human level love, energy and
heart into that thing, then you’re just an AI generated automation, homogenous
nonsense. But if it’s like, Wow! this person put a lot of actual blood, sweat
and tears into this and we can measure that, we can record that, then maybe
[that might work].”
Csathy summed up, somewhat fatalistically, “I want to believe that no
matter how sophisticated AI gets, there’s something about humanity that will be
appreciated and that will be differentiated, so we convey the humanist aspects
of it. We all just have to be very stoic about the fact that this is
happening.”
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