NAB
Enabling remote
production and transitioning to IP are the top investment priorities for
broadcasters, this year, according to Haivision’s latest Broadcast
Transformation Report.
article here
The report was
culled from 700 broadcast and media professionals around the world.
More than half of
respondents put remote and IP transition at the top of their agenda and over
half of those surveyed already use IP infrastructure.
Also of note is
that 45% of broadcast professionals work for organizations that are actively
working on developing sustainability strategies or already have sustainability
plans in place.
To our minds that
doesn’t seem nearly enough for what should be the issue driving all technology
and organizational policies in any media company.
Cloud has become an
integral element to broadcast workflows, but it is clear that on-premise
technology remains critical. Haivision found that despite 84% of broadcasters
stating their use of at least some cloud-based technology in their workflows,
60% rely on cloud for less than a quarter of their workflows.
Meanwhile 5G is a
key enabler for the vast majority (73%) of those surveyed although the degree
of its actual or planned use is not teased out by this survey.
“After diving into
this year’s survey findings, it’s clear that in order to deliver engaging,
high-quality content for audiences around the world, broadcasters must
meaningfully engage with new technologies such as 5G, cloud, and IP,” said
Marcus Schioler, VP of Marketing at Haivision.
“Next-gen
technology offers true potential for production teams to effectively achieve
broadcast objectives through faster and more efficient means. And, as cloud and
5G innovation continues, we anticipate the many benefits these technologies
will bring to live broadcast workflows.”
That said the use
of the internet to transport live video for contribution is booming. That would
hardly be a surprise in a report from a vendor of encoding solutions and leader
of the SRT pack. In fact, 86% use internet, with 3G/4G/LTE taking second place.
“As the internet
becomes more popular in its use for video contribution, other elements of the
broadcast workflow must follow suit. As a result, 68% of respondents use SRT
for live video transport, overtaking RTMP.”
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