copy written InBroadcast for Telstra
Telstra’s menu of network connectivity solutions
gives customers the flexibility to choose the delivery method that works best
for them – satellite, fibre or the internet
article here
The race to Cloud is well and truly on but treating the trend as one simple execution masks real world business complexities. The benefits of Cloud are understood by broadcasters to mean greater economic and operational efficiency but each business must move at its own pace depending on the commercial imperative. Playout service providers that can help broadcasters flex and adapt to new business models whether fully in the Cloud, in data centres or a hybrid of the two, will be best partners for the long term.
That’s certainly what ourselves and our customers find at
Telstra Broadcast Services (TBS). Over a number of years we’ve helped leading
broadcasters with complex requirements, migrate their business to maintain or
improve quality for their audiences whilst streamlining efficiencies and
priming a move further into the Cloud.
The TBS cloud-based playout system successfully operates in
complex live environments down to archive based simple channels. We have the
unique ability to integrate the playout function with key networking,
contribution and distribution activities to create your own efficient and
economic operation. In essence we can dovetail playout, networking and remote
production in an end-to-end ecosystem for pass through, fully curated or
advertising and interstitial insert channels.
As this is a software-based solution. Our services can
remove the need for the specialist playout operations hardware that are
required in non-Cloud operations. Our playout service is also highly flexible and
scalable to deal with multiple channel operations and the needs of Disaster
Recovery (DR) business continuity in a crisis.
Let’s look at the advantages of the TBS playout:
Increased revenues: With the flexibility and cost
effectiveness of cloud-based services, it allows operators to take advantage
rapidly of channel opportunities including creating ‘pop up channels’
Reduced Cost: Removing the overhead costs of
broadcast and streaming equipment, brings dramatic operating efficiencies
whilst maintaining audience, broadcasting and media expectations.
Reduce time to market: Combining the geographic
diversity, trusted broadcast capability and cloud solution allows you to take
advantage of short-term channel and stream.
Reduced risk: As the system is fully redundant
ACTIVE/ACTIVE and leverages the Telstra high premium network capabilities
including 24/7 monitoring and operational management.
The latter point addresses the Holy Grail of broadcaster
requirements which is to have seamless switchover in case of failure. An
ACTIVE/ACTIVE software-based configuration means that if one data centre goes
down for any reason the playout of your channel would never be lost.
Full Content Preparation
For all partners we perform content prep, an evaluation
stage to detect any video or audio anomalies, broadcast legality violations,
and any other specific items requiring monitoring. We provide insertion of
markers and triggers for ad breaks or in and end points for programming.
Some customers, SBS for instance, require us to deliver live and VOD. We can take the live channel and create a VOD title with all requisite storage and management of the VOD assets.
If it is Targeted Advertising you require then we can
incorporate this service targeting audience demographics, location, interests
or behaviours.
Streaming made simple
With TBS we also offer access to integration with the full
suite of Telstra media services and products. That includes connecting your streaming
platform to our world class, extensive, global, media centric fibre networks,
satellite services or internet services for all your media contribution and
distribution requirements.
TBS also offer fully managed streaming services that provide
an end-to-end platform. The streaming service is based on a cloud-native live
streaming SaaS solution with extensive functionalities such as live or file
transcoding, packaging and origin, dynamic real-time CDN path selection,
targeted advertising, VOD, free ad-supported TV (FAST), time-shift network DVR
and Live to VOD.
Our cloud transcoding solutions enable you to benefit from
the scalable processing power of the Cloud, accessing massive computing power
whenever you need it most.
Our standards conversion will professionally convert your
master files into the appropriate frame rates and resolutions for international
distribution. Plus, input and output content for any platform, including web,
broadcast, online video, VOD or digital cinema, and only pay for what you use.
Let’s look at what some of our customers are doing:
[box this out] SBS Australia
SBS Australia has a very complex channel playout need. It
has a portfolio of live and archive national networks and an array of time
zones and sub advertising markets that make the playout operations technically
very challenging. SBS wanted to find an outsourced partner who could understand
this complexity and manage the operations across the full spectrum of channel
needs in a cost effective and flexible way.
The TBS solution for SBS powers 61 channels across Australia
including live news sports and news. The partnership is far reaching and
includes content management and QC, media exchange, ingest and fast turnaround,
full master control operations, presentation and playout, linear and OTT
headend services along with engineering support.
When it launched this was the first large-scale fully IP
playout in the world. Today the operation provides SBS with a fully outsourced
operation to allow them to focus on the content creation, production services
and multiplatform delivery for their multi language national services.
[box this out] TVSN
The TVSN network is an Australia wide shopping service
across TV and digital platforms. It has unique needs as it has a long live
continuous studio output (up to 13 hours a day) that combines with need for
fast turnaround programming for replay of content (11 hours daily) with dynamic
data and graphic presentations.
A challenge is that TVSN needed a very dynamic replay
schedule that reacts to consumer demand and inventory stock levels to change the
order of programming content.
For TVSN the TBS Playout solution has delivered a more
robust operation with greater redundancy and a much more dynamic capability for
changes to on air output based on business needs. The outsourced service allows
TVSN to focus on the content creation and customer fulfilment which is the core
of their business with the technology and playout to be smoothly operating in
the background.
The TBS solution not only provides the playout capability it
also draws data from business and content systems to dynamically present live
graphics onto output with pricing, product details and inventory levels.
Internet Delivery Platform
Our latest product is an internet delivery platform for live
video media and broadcast quality streams.
IDN is a software-defined, cloud-based platform that enables
transport of high-quality video content and live broadcast streams to any
registered end-point, across contended networks like the public internet. By avoiding the expense of delivering content
using dedicated connectivity between event sites and traditional broadcast
facilities, producers can instead allocate budgets toward experimenting with
new content experiences at lower risk of financial losses. Media and sports
rights holders also benefit from lower-cost access to new buyers and audiences.
The platform rounds out Telstra’s menu of network
connectivity solutions giving customers the flexibility to choose the delivery
method that works best for them – satellite, fiber or the internet.
Telstra also provides options for customers to purchase
bundled media delivery solutions; typically satellite delivery for broad
regional coverage, fiber for high-value specific content or remote production,
plus internet delivery for extra content or for back-up feeds.
“No longer only a last-mile option for remote areas,
the internet has emerged as a reliable, high-quality and cost-effective option
for end-to-end broadcast carriage,” says Andreas Eriksson, Head of TBS.
“Now we have a three-tiered ability to flexibly support customers with
customized hybrid workflows for any type of transmission, contribution and
distribution. Customers can mix and match fibre, satellite, internet and cloud
delivery methods depending on their changing production and budget
requirements.”
A recent example is Telstra’s announcement of
a 5-year agreement with the National Hockey League (NHL), with up to 1,400
games distributed each year to viewers around the world using our hybrid
delivery options enabling a tailored approach that can be adjusted based
on national or regional broadcaster requirements.
Telstra is unique for its hybrid delivery and
distribution capabilities. This flexibility is tremendously attractive to
content owners and rightsholders looking to expand and grow their audiences
worldwide.
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