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Mobile operators are still searching for a dramatic 5G VR mobile application. It’s now the third year of rollout for 5G by network operators around the globe and what have they got to show for it?
“People will get 5G because they get a new phone that has
it,” Roger Entner, lead analyst at Recon Analytics, comments to the EE
Times. “I haven’t seen any killer app yet that desperately needs 5G. I always
make the joke that the killer app for 5G is speed tests; there is nothing else
where it makes a difference.”
While 5G has increased the mobile data bandwidth available
to users (between 2.7 and 1.7 times more mobile data than 4G users, OpenSignal
reports), you could question how much difference the advent of 5G has made for
the average consumer.
“Certainly, 5G has had less effect on the mobile world
overall than the growth of Wi-Fi over the last 20 years,” says Dan Jones
at EE Times.
Entner describes the deployment of 5G right now as “a
capacity play.” Operators are spending billions to extend their 5G
networks. S&P Global expects capex in the US to increase by 13%
to 15% this year.
But what, though, of AR and VR applications, the so called
next-gen experiences on which consumer use of 5G was supposed to be monetized?
We’ll have to wait a
bit longer for all the components in the 5G spec are deployed for this to
happen.
Speed is one thing and right now 5G can stream 4K at 25Mbps
without much sweat.
Entner says that “standalone cores” for the new standard
will make a difference as they are deployed by MNOs around the world. “Then we
get latencies down to less than 10 milliseconds on a reliable basis.
“For something like augmented reality you need low latency,
because otherwise, people get motion sick,” he notes.
Operators have made investments in AR and VR technologies on
both the content and consumer hardware side. Among them, AT&T’s investment
in Magic Leap; Verizon’s purchase of the assets of VR content + VR camera maker
Jaunt; and a collaboration with Motorola to develop a 5G neckband that
allows smartphones to project immersive content onto screens around them.
In Japan, NTT DoCoMo has invested in social VR startup
HIKKY, and Vodafone Germany has partnered with AR glasses provider Nreal.
Carriers are wary of once again missing out on the serious
money by being simply the infrastructure and not the experience – the dumb pipe
and not the YouTube. But as Jones points out, telcos don’t have a great
tradition of innovating content which is outside their core business (BT is
currently divesting itself of payTV and sports broadcast arm BT Sport).
“Typically, startups, rather MNOs, have created the apps
(YouTube, Uber, etc.) that sparked previous mobile revolutions. Despite the
efforts of operators to be leaders in their own 5G story, any dramatic
innovation will likely come from a startup that develops a way to do, make, or
view something more easily than before.”
It hasn’t happened yet.
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