NAB
The metaverse is going to need so much digital content that
there are simply not enough artists, hours or studios in the world to create
it. Luckily there’s an AI for that.
article here
Recent advances in AI tools point the way forward. DALL·E 2,
developed by OpenAI, is a new neural network algorithm that can create
original, realistic images and art from a simple text description. Early users
of it have reported staggering results.
Animation of those images is a logical step forward for
DALL·E 2 but there are already tools such as Flowframes, which automate
the inbetweening of keyframes. Writers can use language models like GPT3 to
compose an entire article based on an outline, or point it to a source of data
and ask it questions in English to generate talking points.
Such developments seem to threaten the very existence of
artists, but there’s a growing feeling that this misunderstands the role AI
will play.
For one thing, “the size of the market is going to be so
big, I don’t think there will ever be a time where unique content, created by
hand, will not be in demand,” says Adam Jackson, technical architect and
manager of development at consumer experience designer The Zone.
AI will not just be capable of creating digital content at
scale. Jackson is one of a number of commentators who feel that AI will enable
higher levels of human artistry because it will elevate us beyond the chore of
having to grind through iteration after iteration.
“An artist might need to produce a million unique characters
for a game; now you can create the key components of that character, different
traits and allow AI to produce the finished items based on your designs.”
Maybe you have writer’s block and need some prompting to get
your ideas started? Describe what you want and receive 10 different initial
starting points on which to paint over or use as inspiration, then use this as
a template for scaled production, each with small unique details that are
context-appropriate.
The artist David Hockney, for example, began his career
using traditional methods and latterly has embraced the colors and ease of
creation of painting on an iPad.
AI is an extension of this, a tool in which humans are the
creative director.
Using AI as a prompt for inspiration is like “making the
leap from traditional painting to photoshop, where suddenly a failed paint
stroke could be undone in an instant,” Jackson says. “This should be seen as
enhancing human creativity, not replacing it.”
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