Copywritten for Sohonet
Many post-producers and broadcasters had their plans for
remote editorial accelerated as a result of the pandemic, but very few had it
within their wheelhouse all along.
PBS the esteemed public broadcaster, and most prominent
provider of educational TV programming to stations in the United States,
had not only greenlit plans for a remote post operation by late 2019 but had
decided to base its strategy on Sohonet’s ClearView Flex.
As part of a wider upgrade and redevelopment of its
production hub in Alexandria, Virginia, PBS had taken the decision to collocate
its postproduction resources at the production hub, away from the main
headquarters in Arlington, Virginia.
“This would physically separate our editors in the post
facility from producers,” explains Brian M. Jones, senior director, Media
Production Operations.
“Our team was tasked with acquiring solutions that would aid
in our effort to bridge that geographical gap with a reliable, fast and
efficient workflow… something that wouldn’t disrupt the current working
relationship between our producers and editors.”
He adds, “Our editors are technical as well as creative
people who fully embrace any tech that can do the job better, but with the
change, managing expectations of how this technology would aid editor-producer
collaboration was in order. Our plan was to use ClearView Flex in-house/at
headquarters to allow users to fully understand the new workflow before
relocating our postproduction resources to Alexandria.” Then COVID-19 hit.
“What it did was force everyone’s hand,” Jones explains. “We
didn’t know how long the shutdowns would last but with ClearView Flex we had a
ready-made solution. It was an appliance that we had been in preparation to
rollout toward the end of 2020 and, as it turned out, we ended up using it in
production every day across multiple shifts at least six months earlier than
anticipated.”
“We didn’t know how long the shutdowns would last but with
ClearView Flex we had a ready-made solution.”
In the initial stages of the crisis PBS producers worked
from home while its editors remained on-site. After six weeks, towards the end
of March 2020, the editors were also able to work from home using ClearView
Flex to play back content from the on-prem Avid Media Composers.
PBS distributes a wide array of educational, documentary,
drama and public affairs programming from a variety of producers to its more
than 330 member stations across the U.S. Shows include PBS Newshour,
Antiques Roadshow, Finding Your Roots, Masterpiece Theater, Sesame Street and
more. Before onward distribution, it must all pass rigorous quality control to
adhere to PBS’ Technical Operation Specification.
“Some producers are more hands on than others, but they all
work closely in teams and are using Sohonet ClearView Flex to do so,” Jones
says. “It [COVID-19] has proven to be quite a beta test case for when the rest
of the organization does move back into the HQ.”
Still today no one is working on premises at PBS HQ but even
when a return to the office is allowed, the remote editing, packaging and QC
workflow will remain in place.
“It has worked really well from our point of view,” Jones
says. “It gives our operations and creative teams flexibility in being able to
collaborate as producer-editor pairs plus a work from home edit capability that
we didn’t have prior to acquiring ClearView.”
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