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Virtual production is on the rise and most filmmakers are excited about using
it, but many express dissatisfaction with many of the current tools to do it.
article here
These are some of the insights
revealed in a fresh survey conducted by Chicago-based film-tech outfit
Showrunner, which claims the report is the first-of-its kind in the industry.
Nearly 800 filmmakers were surveyed, along with 72
virtual production facility operators for the State of Virtual Production report.
The first set of stats that jumps out
is about the industry’s level of enthusiasm.
Among the general population of
filmmakers surveyed, about half are “excited” about the rise of this new
technology, with 22.3% “skeptical.”
Those skeptics tend to fade away once
they’ve got to grips with the technology.
“The real kicker, though, is when we
filter for those professionals with three or more years of experience with the
new technology. At this point, the more experience folks have with a new
technology correlates with increased excitement about it,” says Showrunner’s
CEO, Shane Snow. “It’s pretty clear indicator that the tech is here to stay.”
When asked, more than 75% of
filmmakers said they anticipated doing at least some work using virtual
production technology this year.
And more than three-quarters of
studio owners and operators indicated that they would be doing more VP work
this year than last. Fifty-seven percent said they anticipated doing “a lot
more.”
About one-third of virtual production
work currently being produced is for car/auto shoots. Film and TV projects each
make up nearly 20%, with commercials, music videos and live events making up
the rest.
The survey asked a variety of
questions about specific tools and techniques in virtual production, with the
feedback indicating that work needs to be done before everyone in the industry
might fully embrace the new tech.
Th stats show just how unsure folks
are about the quality and technical difficulty of virtual production,” said
Snow. “This says to me that some filmmakers are going to still play the ‘wait
and see’ game until other, more bullish early adopters figure out these answers
definitively.”
Nearly 80% of virtual production
studio owners anticipate booking more work this year than last year, per the
survey.
“Virtual production is one of the
fastest-growing trends in filmmaking right now. But as the data shows, the
industry needs to make sure the hype translates into tools and education that
make filmmakers confident that they can actually do it.”
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