The metaverse, like
the internet, will be ubiquitous and omnipresent. But just as we’re often
unaware of being online, the metaverse will sit in the background of most
day-to-day experiences.
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So says technology
commentator Matthew Ball in an interview with New York Magazine’s Benjamin
Hart. Ball predicts that the metaverse will not be a substitute for the
internet, nor does it have to involve the total immersion of a VR headset as
the likes of Meta’s Mark Zuckerberg would have you believe.
In fact, there are
practical examples all around us currently that show how the metaverse will
assist our daily lives, even if we’re not conscious of it.
For example, few people
can imagine driving a car without a GPS navigation system. It makes the whole
experience of getting from A to B just a little easier.
“We don’t drive GPS
instead of a car — we drive a car with GPS,” Ball explains to Hart. “We
evaluate it based on whether we get there better, faster, easier, cheaper. And
so for some people, [the metaverse] will be like that, a technology they use
when [performing other activities]. For other people, it will surround them.”
Ball neglects to
mention that GPS also gamifies the driving experience — a characteristic that
the metaverse will surely amplify.
He does, however,
note that Johns Hopkins University is now deploying XR (extended reality)
devices to perform live-patient surgery.
“The physician who
performed that surgery described it as like driving a car with GPS for the
first time,” Ball says. “I love that example, because he’s talking about these
technologies as a complement, not a substitute, and as part of real life as
opposed to purely synthetic life.”
He continues: “When
you walk into a hospital or a secure facility, you’re on the internet — your
badge is validated over IP. When you check out at the grocery store, you’re
accessing the internet for your transaction. Even when you’re crossing the
street and you’re using a crosswalk button, it’s transmitting information
through the internet.
“The metaverse is
likely to be the same. Some of us will use it constantly for work and for
socializing, and will do so with multiple different devices. For other people,
it will be more occasional.”
However, the
next-gen internet will be more than just another layer of always-on digital
“censorship.”
It is about making
the entire world legible to software in real time, “actually replicating
existence in simulation software,” Ball notes. “There’s no way to do that
without extraordinary data capture. And that’s bringing about all of these
intensified questions of the role and extent of computer vision and about
self-custody of data, national custody of data.”
Amazon Go retail
stores are another example of an everyday metaverse use case.
“These are the
convenience stores that you walk into and never check out of. What happens is
there’s a network of cameras in the ceiling, and they produce a virtual
simulation, dimensionalizing you in a digital twin of the grocery store, with
full awareness of all of the products on the shelves. One of the ways in which
they ensure that you are you is through gait analysis. And so if two
individuals of similar shape and size duck behind one another to pick up an
item, they’re tracked afterward through analysis of motion and movement.”
Ball seems to think
this is beneficial to our grocery shopping, but I for one simply detest
automated check-outs, which take longer, involve huge frustration when the
machine doesn’t recognize a barcode, and crucially involve zero human
interaction.
Communication is
another example Ball uses. In particular, Google’s telepresence — Project
Starline.
“We all find Zoom
fatiguing, tiresome, alienating. And in holography, we see remarkable
improvements in connection — 50% increases in nonverbal forms of communication:
brow movements, head nods, hand gestures. Thirty percent increases in eye
contact, 20% increases in memory recall.”
Similarly, Ball
says education will benefit from metaverse technologies by being able to
improve the learning outcomes for students.
“3D simulation and
experimentation is clearly more engaging to children than just reading in a
textbook.”
Really?
Ball also comments
on how buildings using “interconnected simulations” (built in the metaverse as
digital twins) can be designed to improve energy efficiency.
“So [we] look at
these examples and imagine what happens as their realism improves, the devices
become more intuitive, and our familiarity grows as well.”
Ball seems to
acknowledge on the one hand that “the concept of exiting the real world and
fully entering a new one” isn’t, in fact, something that many people really
want while pointing to the younger generations as being born with a digital
mentality.
“Nearly everyone
born today is a gamer,” he says, suggesting that ubiquitous metaverse
interactions are an inevitability. To be clear, his belief is that the
metaverse will involve full-scale immersion in time once problems with VR
headgear are solved.
“I think that the
threshold for fully replacing one’s senses, most notably sight and sound, is
much higher than was often imagined. Television doesn’t exclude the environment
around you. With video games, you still know where your dog and your kids are.
You need a truly extraordinary experience to replace reality in its entirety.
“The technical
challenge in making a lightweight, high-performance, long-lasting battery cool
(in temperature) device is really hard. This doesn’t mean that they’re never
going to be successful. But it does explain why we’ve had so many false
starts.”
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