NAB
Cloud-based newsrooms represent as big a change as the transition
to file-based workflows 20 years ago.
https://amplify.nabshow.com/articles/welcome-to-a-newsroom-that-exists-where-the-story-happens/
Before 2020, the majority of news organizations treated the
cloud-based newsroom as an interesting experiment. Now, for reasons that don’t
need repeating, moving towards a virtual newsroom is no longer regarded as
ambitious but necessary for business survival. Journalists and film crews found
themselves adapting to a remote model, a completely cloud-based newsroom with
its own unique set of workflows.
One of the technology vendors at the interface of the
digital newsroom, story asset management, and cloud workflows is Dalet. It
talks about how cloud-based newsrooms adopt a “story-centric” approach to
deploying resources it calls “storytelling 360.”
“By having all sources, assets and tools clustered around a
‘story’ it is easier to produce multiple, platform-optimized versions because
everything is to hand,” explains Dalet’s director of product strategy, Raoul
Cospen. “Without this approach, producing multiple versions would be more
expensive and far less efficient. This approach will be at the center of all
virtual newsroom operations, a story-centric approach understood and adopted by
a majority of newsrooms and technology providers.”
The transition to the virtual newsroom begins with the
principal resources of a traditional newsroom: a Newsroom Computer Systems
(NRCS) and News Production System (NPS).
“Another benefit, by design, of the virtual newsroom is its
ability to be mobile,” says Cospen. “Your browser essentially works as a
standardized portal across individual computing platforms. Pairing mobile apps
with browser-based platforms allow news professionals to work on any suitable
computing device, wherever they are, at short notice.”
The cloud-based newsroom offers many familiar benefits such
as the ability to expand or contract scale of the enterprise at short notice
and the ability to continuously develop and update the software-driven
functions.
All of this culminates in a unified user interface, Cospen
explains, with the potential of AI used to filter or “curate” incoming feeds
and assets, watching for relevant material and offers it as a suggestion for
inclusion in the story.
The company’s own system, called Dalet Pyramid, combines
planning, news production, asset and resource management, playout and
multiplatform distribution into a unified system. It’s capable of conventional
news production as well as more mainstream formats like current affairs shows.
“Newsrooms are under pressure to produce more and higher
quality content. This means more work with smaller budgets available. When this
is combined with an unprecedented demand for news (because of unprecedented
events) it is clear that a new paradigm is not just ‘nice to have’ but
necessary.”
No comments:
Post a Comment