copy written for Ross Video at FEED p42
Equally important is that the quality of the final product
remains undiminished. Streamlining inefficiencies out of systems and processes
doesn’t have to mean any reduction in standards. Quite the opposite. Leaner
more flexible software-defined production systems add value not just to the
bottom line but offer a platform of rapid response to circumstance and
opportunity that legacy hardware simply cannot provide.
We call this Hyperconvergence and it’s a concept that is
core to our entire development and, we believe, to the industry’s future too.
The Ultrix is a prime example. Ross Video’s routing and AV
processing platform was revolutionary on release in 2016 by delivering all the
functionality of multiple units of hardware inside a single portable frame.
Essentially, we took away racks of traditional infrastructure, collapsed it
down into a far smaller unit and retained all the firepower. The physical
advantage for customers alone was immediate even before factoring in the
cooling and energy cost saved by eliminating bulk hardware.
We’ve since evolved the platform with Ultrix Acuity – a
single-chassis production switcher and router – and Ultrix Carbonite, a new
integrated solution that combines the routing and AV processing capabilities of
Ultrix with the creative capabilities of the Carbonite switcher.
These Hyperconverged solutions simplify system design,
cabling and equipment installation. Combining the routing platform with the
production switcher shrinks the number of inter-rack failure points and reduces
maintenance requirements. The total cost of ownership is significantly less
than using any similar hardware-based equivalent.
As beneficial as a smaller footprint and less power
consumption is, Hyperconvergence means more than this. Ultrix is a
software-defined solution and part of its value and appeal lies in the fact
that we can add new features and functions without customers having to invest
in additional hardware. The software defined architecture means you simply buy
what you need, when you need it. No need to make critical and potentially
costly design decisions upfront, simply add appropriate functions when they are
required.
The Ultrix is versatile because it can provide video and
audio routing, clean/quiet switching, Multiviewers, frame synchronizers and UHD
gearboxing all from one unified software-defined package. It easily be
configured for specific customer workflows via different software licenses with
custom-designed DashBoard control panels that perfectly meet the individual
requirements.
This multi-faceted approach extends to the very fabric of
your system architecture. If you are planning to transition to SMPTE ST 2110
then Ultrix supports migration while
keeping the power and performance required for your facility. If the most
efficient workflow solution right now is to maintain SDI then Ultrix
supports this goal too.
Whatever is the most efficient workflow for studios, OB
vans, and flypacks across broadcast, the corporate enterprise or houses of
worship the award-winning Ultrix is the ultimate hyperconverged routing,
multiviewer, signal processing and production switching platform.
Further evidence that hyperconvergence is resonating with
the market comes from ES Broadcast. Uniquely, it has added Ultrix to its
extensive dry hire catalogue in response to growing demand for rented routing
and infrastructure solutions from customers.
With customers forging ahead with their plans for 2022, the
team at ES Broadcast has been receiving an increasing number of requests for
dry hire solutions, with uncertainties around Capital Expenditure budgets the
major driver.
“With Ultrix, we can rent one single product that can sit at
different points in the production chain and in different production
environments, and that’s a powerful proposition,” comments Jonathan Lyth, Group
CTO of ES Broadcast. “It really has been one of our top performing solutions
because of the flexibility it offers and the breadth of the feature set.”
We’re proud that Ultrix has enjoyed unprecedented levels of
customer adoption but we’ve not stopped there. We’ll be adding news features
and functionality to existing and new products all without the need for costly
hardware replacement on the part of the customer. This ensures that the system
can grow as customer needs and demands change.
The pandemic has shown us all that a willingness to change,
adapt and innovate breeds a resilience to future shocks. Another thing is
certain: the media and entertainment industry will emerge stronger out of the
recent past than ever before.
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