Streaming TV Insider
The UK is looking towards an eventual all-internet delivered broadcast future, provided universal and free access is maintained, but digital terrestrial TV (DTT) transmissions are still part of the picture for at least the next 10 years.
article here
Last week the UK government responded to a report by the
country’s communications regulator Ofcom by declaring its commitment to the
delivery of OTA TV services for the next decade.
Beyond that though and its future is uncertain. A managed
and gradual transition to broadband delivery over several decades seems most
likely if every household in the UK is to retain the ability to watch the biggest
free-to-air broadcasters BBC, ITV, Channel 4, and Channel 5.
DTT (Digital Terrestrial Television) refers to the TV
transmission infrastructure used to deliver broadcast TV OTA. In the U.S the
specification for delivery is defined by ATSC with version 3.0 currently being
rolled out. In the UK (and most of Europe) the specifications are defined by Digital Video Broadcasting with DVB-T2, published
in 2009, the current generation.
The service using DVB-T2 in the UK is called Freeview and as
the name suggests it is free to view. It launched in 2002 as a joint venture of
the main broadcasters (BBC, ITV, Channel 4, Channel 5 and Sky) and is operated
by holding company Everyone TV.
The UK also has a free digital TV satellite platform from
the BBC and ITV called Freesat, serving about 1 million homes, again operated
by Everyone TV.
It is these free DTT and satellite delivered services which
are under threat with broadcasters citing the rising cost of the older deliver
method versus that of streaming. In part the cost is rising because pay TV
operator Sky is also moving away from using satellite and DTT to stream its
content to platforms like Sky Glass and Sky Stream.
The background to Ofcom’s report is the changing nature of
the TV ecosystem where audiences in the UK as elsewhere are shifting from
linear to digital services streamed to smart TVs.
On average, individuals spent 25% fewer minutes per day
watching broadcast TV in 2023 compared to 2018. Projections in the report
suggest a continued decline in scheduled TV channel viewing through DTT and
satellite, dropping from 67% in 2022 to 27% by 2040.
In a speech
to the Digital Television Group last week, government minister Julia Lopez said
that with an estimated 99% of TVs sold in the UK next year being
internet-enabled, it was clear that IPTV was going to be a big part of TV’s
future.
Cable TV player Virgin has also launched a subscription-based
IP proposition –joined by Connected TV services like LG Channels, Samsung TV
Plus, and – most recently – Freely.
Backed by BBC, ITV, Channel 4, and Channel 5, Freely is a
free streaming service that allows users to watch live TV via the internet. It
launched last month as an intended replacement for Freeview.
Lopez said the government wants to encourage the sector to
keep embracing innovation and technological development, “but we’re not going
to pull the rug from under the devoted audiences of Freeview channels.
“That’s why we’ve committed to the future of DTT until 2034.”
She said the government would now assess evidence, of which
Ofcom’s report was a part, over a ten year timeframe.
“It’s not just a simple dichotomy between DTT and IPTV – but
the potential to enable audiences to choose between multiple competing
platforms, just as they can now,” Lopez said.
The government has commissioned independent research on this
topic. To be published soon, Lopez said that this research estimates that by
2040, 99% of homes in the UK will have an IP enabled TV.
“On current trends, the number of homes without access to
IPTV will fall to one and a half million by 2035 – but this still represents 7%
of homes,” she said. “But we also have a responsibility to audiences to ensure
they continue to have access to reliable, free to view television in a format
that’s familiar to them.
“And the further and faster the transformation, the stronger
this responsibility becomes.”
Ofcom’s report found that so far “significant migration of
audiences online has been organic” but that whether migration is gradual or
managed, there will be increased reliance on the UK’s networks for video
streaming in the future.
It cautioned that an ‘unmanaged transition’ – without either
investment in DTT, 5G or fixed broadband infrastructure - would mean that the
audiences who rely on DTT “could face a decline in the range and quality of
choice.”
It stated: “Without a clear vision and careful planning for
the long term that includes all audience groups, these decisions could
cumulatively weaken the level of provision, and threaten the universality of
public service TV.”
One option is to upgrade the current DTT platform “to
deliver greater efficiency and quality” though broadcasters are reluctant to do
this, citing the cost relative to the declining number of DTT audiences.
Alternatively, it could manage a reduced or slimmed down DTT
network in a gradual phase out until all homes in the UK are served with some
form of fixed or wireless IP connectivity.
The final long-term approach would be a complete switch-off
of the DTT infrastructure and a managed transition to IP-only
distribution.
A managed transition to IP-only distribution would require
“ongoing investment” in internet infrastructures to manage the load on networks
and higher peaks from linear TV viewing.
Ofcom concludes that switching off DTT entirely would save
considerable costs for larger broadcasters by reducing the need to fund
distribution of their services across all current platforms simultaneously.
No comments:
Post a Comment