How Creators Are Upgrading Their Workflows With AI

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AI tools are available for a host of production tasks including almost instant language dubbing, photo editing and asset management, and even script generation.

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“My whole thesis is that AI is not taking your job,” says Elena Piech, creative producer at ZeroSpace, a metaverse lab and virtual production studio based in Brooklyn.

“Instead, it’s looking at how we can enhance your workday, make your workday more efficient, and give you the opportunity to do more of the creative decision making that you’d like.”

Piech was speaking at NAB Show New York in an informative PHOTO+VIDEO LAB session entitled “Go Pro with AI: New Pipelines Change the Game for Content Creators.” You can watch her full presentation in the video at the top of the page.

Elena Piech, XR/Web3 Producer

“We need to acknowledge that the film and photo landscape is changing, and that we can do things to optimize the way that we work,” she said.

R&D, she says, is at the core of what ZeroSpace does. “We look at a lot of different AI tools and see how we can apply them both to our internal projects, and our client projects.”

One example is using AI, such as the tools in Adobe photo editor Lightroom, to speed up the workflow around asset management.

“Let’s say you shoot a wedding, you have 5,000 images, and you need to narrow those 5,000 into your favorite 500,” she explains. “That process can take a while just to go through and mark up. You can use AI to help with some of that decision fatigue and speed up the process. You can upload your full set of photos and then you can change the parameters you want.”

You could, for instance, instruct the AI to ignore all blurry photos, or be more lenient and ask it to select those with minor blur. If there are duplicate images, say five pictures that look the same, you could request the software to select just the best one.

Professional creators can also upload images and have them immediately edited and tweaked according to their own personal style and taste.

“Things like edit, changing exposure, your contrast, highlights, your shadows, your whites and blacks. It’s up to you to make and build that preset,” she says. “Now you can use an AI tool to get that preset that’s based on you and your style.”

When it comes to automatic dubs, Piech talked about software from Speech Labs.

“Let’s say that I voice a video for my English-speaking audience, I can upload a few sample sentences onto their software and then it can translate that into different languages that sounds authentic and sounds like my voice,” she says.

“We work a lot with YouTubers and influencers and a lot of them [are] now not even doing their own voiceovers. They just have an algorithm that has their voice and it’s spewing it out.”

Another workflow shortcut is to use AI to generate mood boards rapidly, rather than spend hours searching and selecting from sites like Pinterest.

Creators are also using ChatGPT and other text-based generators to spin up email or sales copy for their videos.

She likes using Adobe and its AI image generator Firefly because of the company’s verified approach to copyright.

“They have a lot of copyright protection baked in,” Piech says. “So, for example, if I were to type in ‘Mickey Mouse in the desert,’ Adobe Firefly is not going to give me Mickey Mouse in the final image because they know that that’s a copyright problem for them. So even if it’s just for ideation for potential clients, you’re saving yourself from running the risk of potentially getting sued in the long term.”