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The technology needed to build the metaverse is already
creating a sizeable economy, with revenue mostly coming from VR/AR, specialized
servers for data centers, and 3D design software over the next two years,
according to a report from Bloomberg Intelligence senior analyst Mandeep
Singh.
Metaverse sales could gain 72% a year as tokens outpace
VR/AR, the report suggests.
“Initially, revenue from the sale of virtual reality and
augmented reality devices will be the highest portion of the metaverse market,
before an installed base of at least 15-20 million engaged users allows
companies to drive monetization through transactions and ads,” says Singh.
Meta’s additional capital spend of $10 billion every year to
build the data-center infrastructure for its metaverse is likely to support
leading GPU makers, including NVIDIA.
Unity and Matterport, along with other design-software
makers like Adobe and Autodesk, are also likely to benefit from demand for 3D
software used to build the metaverse.
Design software makers like these “may be among the major
beneficiaries” of the growing investment in 3D virtual worlds, where people can
interact with other people’s avatars and transact with digital assets.
Bloomberg calculates that the metaverse design software
segment could expand by about 40-45% a year, driven by license and subscription
sales for software companies such as Unity, Autodesk, Adobe and Procore.
However, though metaverse-related hardware and software
spend “may keep rapidly increasing”, Bloomberg believe integrating 3D immersive
effects in uses beyond gaming into entertainment and e-commerce will be
essential for mainstream adoption.
It highlights the role of tokens and NFTs in helping unlock
new business models. It calculates token-based transactions driven by NFTs and
blockchain-based currencies can boost the metaverse market to $140 billion by
2025 as 3D virtual spaces expand into shopping, events, social media, video
conferencing and other consumer apps.
“We expect metaverse offerings to expand beyond gaming into
3D virtual spaces for shopping, concerts and sporting events,” says Singh. “The
monetization will likely be driven by token-based transactions, with ads a much
smaller portion at first.”
Token-based revenue is today about $7 billion, Bloomberg
says, fueled mainly by gaming companies like Roblox and Epic Games, and could
grow by more than 60% a year through 2025 spurred by integration with
cryptocurrency and digital wallets.
The analyst says that existing social media platforms
(Twitter, Instagram, Facebook, etc.) would likely suffer as eyeballs and ads
switch to metaverse apps.
The growing metaverse economy is also likely to boost the
fortunes of those companies offering high-performance computing (HPC). That’s
because, in Bloomberg’s view, cloud-based HPC will be needed to crunch the data
necessary for real-time (AI-driven) metaversian experiences to work.
HPC could be among the fastest-growing segments of the
metaverse market, expected to expand at annual rate of over 200%, based on
Bloomberg analysis.
“Though metaverse infrastructure as a service, about a $1
billion segment, will probably be offered by most hyperscale cloud providers,
we expect there will be more companies offering multicloud support,” Singh
said.
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