NAB
The COVID-19 pandemic has prompted a dramatic reshaping of media workflows. Tasks, processes and business functions never seriously considered as candidates for being done outside the TV studio have moved wholesale offsite as organizations implemented strategies to reduce the risk of employees contracting the virus.
https://amplify.nabshow.com/articles/oh-yes-remote-media-workflows-are-here-to-stay/
Widespread adoption of working offsite that looks to
continue post COVID-19.
One of the latest surveys charting this trend is
from remote production tech firm Teradici in conjunction with TV
Technology.
It found a wide swath of employees have been affected,
ranging from management and others in the business office to those in the
newsroom, production and master control rooms, traffic department and on air.
Many newsroom workflows are now being done remotely. More
than eight of 10 respondents said digital workflows, including social media and
web distribution of news, as well as video editing are being done offsite.
Seven in 10 respondents said title creation, newsroom computer functions and
editorial meetings are also being done remotely.
With one year of experience working during the pandemic, the
prevailing attitude is that remote workflows will remain once the pandemic has
passed.
Reasons range from improved job satisfaction and
productivity to reducing the real estate footprint of the studio and the
ability to attract fresh talent to the operation.
Significantly, over 75% of respondents said that more than
half of their organization’s staff could work remotely, further pointing to a
future in which more employees execute their duties from home.
The survey also revealed a fairly even mix exists among
organizations that prefer their employees remotely access existing workstations
on site and those that prefer they work in the cloud. However, twice as many
respondents said their organization’s preference depends on what workflow is involved.
Further, there appears to be a high degree of uncertainty
over whether or not the economics are right at the moment to move media
workflows to the cloud.
However, regardless of how they do it, it appears media
organizations — and broadcast and cable TV, in particular — have made a
breakthrough of sorts in attitudes about and implementation of remote
workflows. While not as apparent as the changeover from black-and-white TV to
color or SD television to HDTV, the transformation in how the work of television
gets done to a model largely rooted in remote workflows may one day prove to be
no less significant.
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