IBC
Once, there was clear
daylight between broadcast and professional AV production but now,
thanks mainly to IP adoption, the gap is narrowing.
https://www.ibc.org/trends/how-ip-is-bringing-broadcast-and-av-closer-together/7426.article
Innovation is two-way process; broadcast workflows
are being used to address ‘enterprise’ requirements, while video conferencing
tools and LED displays are increasingly bleeding into broadcast. But the
division between the two sectors could all but disappear if a new proposal to
underwrite proAV equipment with an open IP standard based on SMPTE 2110 gains
ground.
“IP opens the floodgates for the two to merge,”
says Liam Hayter, senior solutions architect at NewTek. “The tools to create
and present content will homogenise around commercial off-the-shelf product.”
The proposal is called IPMX (Internet Protocol
Media Experience) and is backed by SMPTE, AMWA and AIMS, the trio that (with VSF)
designed and delivered ST 2110. There are already a number of competing and
fairly entrenched media over IP protocols in proAV including NVX, NDI, HDBaseT
and SDVoE. That’s why AIMS may have a harder time persuading this adjacent
industry to yield than it did in broadcast.
“When an industry achieves a certain level of
maturity it will plateau with only proprietary solutions,” says David
Chiappini, EVP of R&D, Matrox. “Markets explode when open standards
arrive.”
This article goes deeper into IPMX and underscores
the blurring of the AV-broadcast lines.
Converging expectations
In truth, there have long been deep impacts in both
directions. Broadcast refined the art of the video production workflows and
built products and methodologies for content management designed to extract
maximum value over time from funded-for-monetization content.
“In broadcast, the ability to maintain the most
pristine digital copy of source content is essential because content gets
continuously edited and re-adapted much beyond the original live broadcast,”
says Sam Recine, VP of sales Matrox. “In proAV, the focus is often elsewhere
including: situational awareness, shared decision making, training, customer
and channel support, and more.
“The fully networked enterprise or government
organisation facility has continued to evolve into networks of facilities. And
in live events, proAV dealt with professional experiences that also needed to
be torn-down and re-built night-after-night as venues are continuously
re-jigged for different events.”
Both markets are very similar in their expectation
on reliability and performance. Neither are willing to have ‘black to air’ or a
signal failure although AV customers may be more inclined to test and
experiment solutions.
“In many instances, AV has to adapt to the location
or the brief of a client,” says Darren Gosney, technical sales manager EMEA,
Blackmagic Design. “Traditional broadcast can be slower to evolve, with large
infrastructural changes needing to be made to facilities, production galleries,
OB trucks and transmission.”
Broadly speaking, the demands in areas of live
production - whether for broadcast or AV - are the same. ProAV has adopted the
same cameras, monitoring, routing and distribution, as say, a national
broadcaster.
“The difference is when you move into more niche
areas of AV such as video conferencing or corporate,” Gosney says. “Then the
demands for AV become more defined around user interface and control. Video
systems become a communication device and not a production-based technology.
Here is where we see more specific product development and integration with
other AV vendors.”
Higher resolutions such as 8K have been adopted far
more quickly in the proAV space, specifically for applications such as video
walls and projection mapping. In the live event space, the ability to have
higher resolution content displayed in full quality is hugely beneficial.
“There is a focus on “broadcast quality” which
won’t always be interpreted in the same way between different groups,” Gosney
says. “While a broadcast engineer might determine this to mean 10bit 4:2:2
video, this may not necessarily resonate with a live AV company, who may define
broadcast quality by a specific video resolution, a product feature such as
keyers on a switcher, or redundancy for mission critical applications.”
Graham Sharp, Broadcast Pix CEO thinks there’s no
real divide between product. “I honestly think it’s marketing. There are many
more ProAV users than broadcasters who have 2K and 4K equipment. It may be that
a broadcaster is more likely to avoid on-air mistakes, but the amount we now
see on network TV in the US, I’m not even sure that is true.”
High-end content demand
Heightened consumer demand for high-end content is
a driving force for the overlaps between broadcast and proAV technologies.
“Whether watching a blockbuster film on a mobile
device or streaming a virtual event, audiences are accustomed to consuming the
largest video resolution formats with deep colour, HDR and the highest fidelity
audio,” says Bryce Button, director of product marketing, AJA Video Systems.
“This demand roots back to the democratisation of high-end content production
and distribution, made possible by IP and advancements in broadcast technologies
that simplify affordable capture and delivery of high-resolution content.
“Tablets and affordable UHD HDR HDMI monitors have
also raised end user demands,” Button adds. “We live in an age in which you can
easily record 4K or even 8K at high frame rates, often with Dolby Vision HDR
already integrated.”
The trend towards more open, universal, and
interoperable content is not specific to either market. It is also a logical
expectation from customers.
“The abstracted nature of an IP network allows all
manner of different devices to communicate on a common platform,” says Kieran
Walsh, Director of Application Engineering, EMEA at Audinate. “Interoperability
is key. In audio, being able to mix and match different vendor equipment from a
variety of different traditional ‘vertical’ markets through a common
interoperability platform such as [audio network] Dante, allows for the
greatest palette of solutions to the designer.
“Having a unifying technology, allows for greater
imagination, and ultimately superior execution of a particular requirement to
be realised.”
A use case for the seamless crossover between AV
and broadcast can be found in a sports stadium. While one crew is producing the
live match for broadcast, another team might be routing elements of the same
media to pitch-side screens, VAR, concourse and VIP screens or fan-parks
outside. When communication is video one foundation makes sense.
Enter IMPX
Pressure is building on proAV to adopt a single
media over IP standard to ensure interoperability and build out AV at scale.
“Taking advantage of the standards work done by
SMPTE in the broadcast world and adapting it for the proAV market with
discovery protocols and KVM style extension, will allow manufacturers to
produce more interoperable products,” says Sid Lobb, head of vision and
integrated networks, Creative Technology. “This will offer integrators and AV
companies alike much more flexibility in offering solutions.”
From Aquariums to Zoos and everything in between,
Broadcast Pix say they are fielding enquiries from all areas of business,
education, government and churches trying to communicate with their
constituents through streaming video.
“There is a whole generation of users who are not
broadcast-trained and they need products that are easy to understand, install
and use,” Sharp says.
AIMS began making its case in earnest in 2020. The
Alliance’s 100+ backers include Avid, AJA, Sony, Riedel, Leader, Calrec, and Canon
many of which sell gear into both camps.
IPMX builds on the four years of work that SMPTE
has done in battle hardening ST 2110 and added a number of things to meet the
requirements of the AV industry.
This includes support for HDMI which is the most
ubiquitous signal connector in proAV; digital copy protection with HDCP and the
compressed media using JPEG XS.
“An open standard allows vendors to focus their
development energy on building more value add and less on reinventing that
foundational layer,” says Chiappini. “The installer base benefits because they
have multiple choices to create solutions for customers and the customer and
benefits because open standards protect against obsolescence.”
Relaxed timing
In a marked change from ST 2110, IPMX will support
asynchronous or relaxed timing.
“2110 is based on a genlocked studio and insists on
expensive grandmaster clocks and PTP switches. IPMX does not require these
since the vast majority of proAV cases don’t need this level of timing,” he
explains. “In proAV I am using set top boxes, Blu-ray players, PCs, digital
signage players - all independent of any synchronisation effort. Adding
asynchronous support allows us to use standard inexpensive kit to drive all our
sources and make integration easier.”
On the roadmap for inclusion in later versions of
the IPMX standard is support for highly compressed profiles such as H.264, HEVC
and AV1 to enable wireless, second screen and mobile delivery over the public
internet.
“There is no way to unlock the full potential of
converged alpha-numeric data, live communications, and high-performance proAV
media experiences without open standards,” says Recine. “There is no way for
proAV to most fully harness new developments like artificial intelligence
without volume and scale. The bottom line is that innovation combined with
customers seeking to protect and scale and adapt their investments make open
standards unstoppable.”
ProAV live and event producers are eager to embrace
VR and AR as well as mixed reality applications by working with broadcast and
film production technologies to create new applications.
“In these instances, the processing and performance
of resolution and colour sampling for keyers or compositional software will
match proAV needs from broadcast technical development,” says Gosney. “We’re
already seeing incredible development in these technologies which bridge
broadcast technology with AV user experiences or engagement.”