copywritten for BASE Media Cloud
A multi-cloud distribution platform from Base Media Cloud and Veritone helps off-road racing series Extreme E store, manage and share assets with multiple global partners.
https://www.broadcast-sport.com/2021/02/22/feature-powering-extreme-es-remote-live-production/
Imagine a Red Bull air race on the ground. There are certain
gates that teams need to pass through but how they get through them is them is
down to the skill of male and female drivers on terrain that varies from desert
to deforested jungle to deserted glacier.
That’s the premise of all electric rally-style Extreme E,
the progressive FIA-backed SUV racing series which launches next month.
With 30 percent of the planet’s CO2 emissions coming from
transport, Extreme E exists to showcase the performance of electric
vehicles, and to accelerate their adoption.
As such it needs to marry urgent environmental messaging
with as lean a production footprint as possible. That’s particularly
challenging for a live broadcast given that the locations are remote and
infrastructure-free.
“We want to shine the spotlight on the climate crisis that
we’re facing all over the world through the lens of an adrenaline filled action
sport,” explains Dave Adey, head of broadcast and technology for Extreme E.
“We’re employing remote production with minimal production staff on site and no
spectators at the track, so for us content and fast turnaround is imperative.”
There are four constituent elements to the Extreme E
production designed by production partners Aurora Media Worldwide and North
One. All race camera sources including drones and onboards are uplinked from a
lightweight TV compound on site. Car telemetry is managed by Barcelona-based Al
Kamel Systems with AR and VR overlays from NEP in The Netherlands. Everything
is back hauled to the gallery in London for production of live coverage across
each race weekend plus highlights shows, a 30-min race preview and 300 VOD
films for digital.
Given the scale of production, Extreme E needed a system
that would allow them to manage content, including the ability to upload from
anywhere into a centralised secure storage location. They also needed to be
able to manipulate, search, view and download content; and to give this
functionality to its authorised media partners.
“We need to find any of the content instantly so the user
interface needs to be intuitive and the metadata schema rich but precise,” Adey
says. “Once you find the clip you want to be able to view it with a proxy
version online. We then may want to manipulate that content or create clips or
transcode to different file formats. The system we chose had to do all of this
and more.”
Extreme E chose to use a sports multi-cloud Digital Media
Hub (DMH) comprising a cloud-native storage and content distribution platform
developed and managed by Base Media Cloud with Veritone’s AI-powered asset
management system.
After transmission, all live programming and all the rest of
the content including VT’s, highlights and digital is uploaded to the DMH for
rights holder to search, view and use.
“The DMH provides a dual purpose: to make content easily
available to rights holders; and provide a rich suite of assets that rights
holders can use to enhance their own content,” explains Adey.
“It’s also really important that we have very high and very
clear, environmental credentials which the multi-cloud sports media solution
from Base Media Cloud and Veritone gives us.”
More than 70 broadcasters have bought rights to Extreme E
including Discovery, Sky Sports, Fox Sports, BBC, ProSieben Maxx, Disney ESPN
and TV Globo. The series launches in April in the deserts of
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