TV Technology
With
software solutions now in abundance, encoding and decoding have come
a long way from the metal boxes of a decade ago. But is software
always better?
The
need to deliver to more and more devices is complicated by the rise
of video quality expectations for 'TV everywhere'. Consumers want to
experience ever-better HD or UHD quality on any screen. These higher
expectations are intimately linked with the question of ensuring
delivery to a maximum number of consumers through low bandwidth
mobile networks where the threat of limited access, slow playback
capabilities and unreliable connections is constantly looming.
Multi-screen
encoding and transcoding solutions are key to helping broadcasters,
programmers, content owners and their multichannel video programme
distributors (MVPDs) – such as cable, DTH satellite or telecoms
operators – and OTT players to overcome the numerous challenges of
delivering reliable, high quality video content to a wide variety of
devices.
For
ATEME, the proliferation of those screens across different networks –
payTV, OTT, and 3G/4G – calls for an increasing number of video
formats to be produced at the video head end. Its multi-screen
solutions address those challenges with a particular focus on video
quality at the lowest bitrates.
Its
TITAN Live is a real-time multi-channel/format encoder claiming the
highest bandwidth efficiency on the market powered by home-grown
encoding technology. TITAN embeds up to 48x3G-SDI inputs and can also
receive IP sources from satellite, making it a convergent solution
for complex video head ends.
The
top two buying criteria for broadcast customers with multiplatform
distribution needs are simplicity of use and flexibility. “Getting
more done with the same, or even fewer, resources requires software
that is easy to use and capable of shielding the complexity of the
underlying operation,” says Mark Senecal, manager of product
management, Imagine Communications. “In terms of flexibility,
broadcast customers require solutions that are able to adapt to new
platform launches with new codecs or additional processing
requirements, without making compromises on any platform.”
Imagine's
key products are SelenioFlex Live addressing multiplatform delivery
for linear streams and SelenioFlex File, optimised for handling
file-based workflows. The underlying architecture is Zenium, the
company's modular software that enables customers to use multiple
codecs to address the specific application and desired platforms for
delivery, whether for SD, HD or UHD, to any device.
But
is a software solution always the answer? There are two sides to this
story. It is possible to make the case that with a fixed receiver
platform (such as a Roku box) it can be more economical to include
hardware decode. But most vendors contend that using software to
encode is a much better solution.
“By
their very nature, software solutions are more flexible than the
hardware equivalent, as they can be updated 'on the fly' without
worrying if the hardware acceleration has enough horsepower to
accommodate the change,” says Paul Turner, vp of enterprise product
management, Telestream. “And the one thing that is constant in this
industry is change – new formats are coming out all the time.”
Telestream
offer a version of Vantage targeted at the creation of multiscreen
assets. It also offers GPU-accelerated Lightspeed encoding. Explains
Turner; “The principle here is that if each individual job can
complete more quickly via our Lightspeed servers, then the customer
can achieve more throughput per hour, with lower CDN costs per
delivered hour, all of which contributes to an improved bottom line
for our customers.”
But
Matrox notes that purpose built, hardware-based encoders for live
applications can sometimes offer an advantage. A small, embedded
encoder is less exposed to network and internet risks than a
general-purpose computing platform running software, says Dan
Maloney, senior technical marketing manager.
“At
the transcoder level, software will almost always be the preferred
solution from a flexibility standpoint, but hardware will come into
play when executing latest-generation video processes that surpass
the capabilities of standard CPUs. For example, 4Kp60 H.264 Long GOP
encoding requires hardware (as provided by Matrox M264 H.264 encoding
accelerator) particularly if quality and real time encoding are
important.”Clearly, if a hardware solution is selected, be aware
that these devices cannot easily be reprogrammed should tech trends
change. “Particularly when you need more power for peak seasons,
scalability and flexibility of solutions needs to be taken into
consideration,” says Jiri Matela, CEO of Czech firm Comprimato.
“For this, a software solution is more appropriate.”
Comprimato
claims to market “the fastest, standard compliant, JPEG2000
software encoder and decoder” around. Its software codec leverages
the performance of GPUs and CPUs to speed up video and image
compression and can be used in combination with the video processing
GStreamer framework. Comprimato says its codec helps cut
infrastructure costs by 70 percent, while reducing development cycles
by 50 percent therefore enabling new revenue streams such as UHD
video in real-time, High Dynamic Range (HDR) and High Frame Rate
(HFR) video.
“By
separating the software and hardware aspects of these solutions, it
is possible for broadcasters to have different budget cycles for the
two components for a single application/solution,” says Tom Lattie,
VP, market management at Harmonic. “Typically the software
component has a very long lifecycle with minimal ongoing investment,
usually in the form of a service level agreement. This allows the
broadcaster to receive continuous innovation with little disruption
and no significant incremental capital outlay. Conversely,
broadcasters can replace lower cost general IT infrastructure
components on a more frequent or as needed basis.”
Harmonic
says that its Electra X advanced media processor is the industry’s
first fully converged platform for broadcast and OTT delivery of SD,
HD and UHD content. The appliance features real-time encoding of SD,
HD and UHD media, integrated with high-quality branding and graphics,
and reliable transport stream playout. Under the hood, the Electra X
is driven by Harmonic's PURE compression, the company's proprietary
encoding engine.
Harmonic’s
Electra X3 was a key element in enabling NASA to deliver UHD video
quality at minimum bandwidth, on its new NASA TV UHD channel,
transmitted via the AMC-18C satellite. The Electra X encoding
technology supports resolutions up to 2160p60 for broadcast and OTT
multiscreen delivery. NASA and Harmonic have also begun discussions
about adding high dynamic range
(HDR) and expanded colour-space technologies to the channel as
standards emerge.
“Clearly,
broadcasters need an encoder that features codec diversity, offering
support for formats such as MPEG-2 and AVC with a non-forklift path
to HEVC,” offers Lattie. “The encoder should also support
simultaneous generation and output of streams to enable traditional
broadcast distribution as well as adaptive bitrate.”
With
the industry transitioning to IP workflows, it is equally important
that encoding/decoding devices support both IP and traditional SDI
interfaces, giving broadcasters the flexibility to deploy in
architectures today and migrate to IP when appropriate.
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