Monday, 22 June 2020

Grading and Audio Post in the Cloud

IBC

https://www.ibc.org/trends/grading-and-audio-post-in-the-cloud/6121.article
As workflows from editing to VFX gradually shift online, two aspects of the finishing process remain outliers. Audio mixing and colour grading will be the last parts of post to shift entirely to the cloud – if at all – because of the highly exacting nature of the work. 
“The movement to cloud is not a fad,” says Brandon Heaslip of dailies and mastering software developer Colorfront. “A lot of steps need to be worked out and production still needs to understand more, but it is happening.” 
As it stands today, grading tools like DaVinci Resolve can share projects, media, camera metadata and raw debayer data, project and colour space preferences—pretty much any part of a grade— between editors and colourists, making remote grading a possibility. 
The links between colourists and their teams could be as simple as exporting a project, with supporting Colour Decision Lists, and using the software’s media management tools to share and distribute files to an attached cloud service ready for download and remote work.  
It could be more collaborative via a VPN, hosting multiple users within a project by utilising the grading tool’s software to map and manage project databases to users. At the timeline level, features like colour trace (in Resolve) allow colourists to copy grades from timelines to keep them up to date, and lightbox will review changes and advise on ungraded clips to keep the project moving along.  
There’s a reason that post-facilities remain an important aspect of production. With QC and approvals, they have the required playback and screening setups to show a project as intended and the in-house staff to ensure calibration and colour accuracy.  
“It isn’t difficult to hand off a grade to a colourist on the other side of the Atlantic, and then receive a completed project of beautifully graded images as long as the correct preferences for colour space and colour management are followed at both ends and reference monitors are consistent. Small inconsistencies or changes can have knock on effects,” says Craig Heffernan, Blackmagic Design’s EMEA technical sales director. 
“Whilst network services, cloud storage and online collaborative tools allow teams and clients to work remotely, there is the need to have correctly calibrated and accurate monitoring to truly recreate a grade as the colourist has designed it or to avoid issues in error checking or sign off - especially with HDR formats.” 
That said, it could depend on the final destination for the content. If the production is bound for an online service like YouTube or Vimeo, for a corporate or commercial client, then it could be appropriate to review on that exact platform; as the intended audience would see it.  
“Final colour pass on a great many kinds of content is absolutely possible from a work-from-home situation by using a variety of different working/viewing platforms,” says Fergus McCall, head of colour, The Mill NY. 
These range from point-to-point locked bandwidth real-time streaming with adjusted monitoring at both ends, to using third party (but secure) cloud-based solutions with clients making judgements looking at the content on a browser on their phone.  
“I wouldn’t recommend the latter,” says McCall, “but I’ve also graded sessions where creatives who are sitting in the room with me looking at a $40K professionally calibrated display have elected to make their final decisions looking at a QuickTime on their phone.” 
What it is categorically not possible to do, he insists, is to make final decisions on a long form feature project that first and foremost is being colour corrected for theatrical release.  
“The same also applies to HDR, Wide Color Gamut and some extended resolution deliverables. For these, a phone or tablet isn’t going to cut it.” 
The monitoring gap is closing. Heffernan points to development of affordable but very high-quality OLED TVs with HDR format support up to Dolby Vision standard. “These can be a suitable alternative to professional reference monitors with full DCI P3 colour accuracy, depending on the intended release platforms,” he says. 
Remote collaboration Replicating face to face interaction between client (DoP) and colorist especially during the fine tuning of a grade requires synchronous sub-frame accurate streams. 
Collaboration tools like Sohonet’s ClearView Flex, Evercast or Streambox Chroma can be used to invite colleagues to a live stream session. You could perform a live edit or review and approval in real-time with over the shoulder instruction like ‘back up two frames’, ‘cut this’, ‘tweak that’, as near as you would in a suite. 
Again, the catch is that ‘critical review’ quality output is not yet possible from the cloud.  
Sohonet says it is working to increase the colour depth (10-bit), chroma (4:2:2) and colour space (Rec 2020 and HDR) “to provide an acceptable ‘critical review’ alternative” that can be delivered over high capacity home internet speeds.  Streambox has developed a virtual encoder – Spectra – claimed capable of colour-accurate remote review and collaboration sessions over the cloud with virtual Avid Media Composer or Adobe Premier machines. Future iterations of Spectra are in the works to support the same capability for virtual versions of DaVinci Resolve, Autodesk Flame and FilmLight’s Baselight. 
Blackmagic has integrated Resolve Studio 16 with Frame.io to enable feedback and approvals. Heffernan explains that by signing into a Frame.io account, Resolve can render and export directly from the deliver page to Frame.io where others can review shots or full sequences, checking edits, grades, or sound design, and adding comments or suggestions back to the creative team.  
“Frame.io markers are then automatically updated in Resolve allowing clients to directly advise on changes down to the frame, and rapidly speeding up approvals and decisions between teams and clients,” Heffernan says. 
Non-verbal cues Light Iron, the U.S. finishing facility which services a number of feature film and commercials cinematographers, managed to set up its senior colourists from home over the last few months with systems good enough to finish a 4K series with HDR and SDR deliverables and a feature film. 
Its colourists set up physical BaseLight and Resolve panels at home and accessing the high-res media residing on premises at Light Iron’s East and West Coast facilities.  
The biggest hurdle was not so much technical but not being able to pick up on the kind of non-verbal cues you get while sitting in a room with someone. They couldn’t read body language, gauge reactions or look directly at the client to see if they were understanding one another properly. 
“Personally, I like having all my team around me,” reports Steven Bodner, supervising colourist, Light Iron NYC. “I find it a lot easier to collaborate and get things done with my regular team in adjacent rooms. Right now, everything is a lot slower simply because every interaction requires a videoconference of phone call. I find it hard to see how anything I am doing now from home will be permanent.” 
Cloud grading proof of concept  
An experimental production of a short film produced in the cloud at a recent Hollywood Professional Association (HPA) event was able to show how raw master files could be linked to Nuke, Avid or Resolve for colour correction in the cloud almost as soon as the take had been filmed. 
For the demo, a cloud-based integration between Colorfront and Frame.io made it possible to stream camera originals to Amazon’s AWS cloud and provide ACES compliant colour and sound synched files for dailies and editorial. 
The proof of concept also demonstrated that, when all the media is stored in the cloud postproduction workflows, could be allocated to the best creative located anywhere.  
“We had colourists in Dublin, London and Hollywood and all could have worked on remote colour correction for us,” explains Joachim Zell, VP, technology at LA facility EFILM. 
They chose to work with Encore in Hollywood. Its colorist in LA graded the rushes live and using ClearView Flex to interact with the DoP miles away in Palm Springs. 
“There were some [facilities] who said they couldn’t do it in time, [so] we found another vendor and were able to redirect the data virtually anywhere in the world and still meet our deadline,” Zell says. 
Security remains essential. Zell pointed out that for a million-dollar blockbuster production, they wouldn’t be so blasé “about giving access [to the media] that easily to people they’ve never before.”  
Jack Wenzinger a solutions architect for AWS working on the project, stressed, “Because global access is phenomenal you need great security to go with it.”  
Learning curve If there’s a shred of silver lining possible to take from the last three months it’s that the industry managed to shift remarkably successfully to remote workflows. The Mill, for instance, set up five colour suites in five different locations in NYC to deliver quality work.  
“It’s been a steep learning curve, a challenge for us and our vendors and not without its teething problems but it’s a situation that has clearly made us rethink the traditional working practices of colour correction,” says McCall.  “Ultimately, having access to a trusted theatre or colour room (and trusted colourist) will still be the most failsafe means of unified creative collaboration and locked down colour science.” 
Remote Audio Mixing 
The same functionality with remote user access, network sharing and collaboration offered for edit and grade on the picture side, can be used for sound design and mixing. A sound designer will need to create, compose and build sound elements to replace those not captured on set, or to enhance a scene with elements not available when shooting e.g. foley, music or ADR. 
“It’s typical that audio post may not even be handled by the same facility as picture elements, so connectivity and management of media and assets between the two is critical,” says Heffernan. “These audio files are likely to come from other external teams or companies as well, such as a score uploaded from a composer. Having the ability to quickly download and incorporate new audio media into working projects means the process keeps moving, and can be dynamic.”   
Matt Skilton, senior dubbing mixer at Envy has been working from his home studio for four years. He will typically perform the entire premix there using ProTools and speakers professionally installed by HHB. 
“With directors and editors busy on multiple projects they don’t tend to have time for the premix so commuting into London to spend several days alone in a mixing theatre didn’t make much sense for me on a personal level,” he says. “I know how to get a programme to broadcast quality sound from being premixed at home knowing that on the final mix day I can still tweak it.” 
It is the final mix which has proved most challenging during coronavirus and the one area which will continue to be problematic in any remote scenario. 
“The one thing we can’t replicate is the final mix day where I have a room full of people including director, editor and executive and we thrash out what everyone’s opinions are. At this point we are talking about subtleties in finessing music cues and it’s something that can really only be done live.” 
Sending notes with files to the multiple decision makers at this stage “is painful for everyone,” Skilton says. 
Envy CTO Daniel Sasson has simulated the experience as best as possible by adapting Zoom to give key creatives a shared voice over session but sound quality depends on individual home set-ups.  
Remote premixing for standard stereo TV work or even 5.1 mixes is not only possible but increasingly the norm. As you move up through scales of surround sound mixing and into specialist areas such as delivery for Dolby Atmos or 3D sound spaces for cinematic quality audio, the less likely you are to be working remotely.  
“For Dolby Atmos there is no replicating that big theatre feel,” Skilton says. “Drama, for example, is more layered with music stems, composition, sound design and could be mixed in so many different ways.” 
For these projects a dedicated facility with multiple speaker monitoring and mixing desks set up for precise, positional mixing is necessary, according to Heffernan. 

The biggest issue remains final mix collaboration. “There’s nothing quite like being face to face when everyone is hearing the same thing at the same time,” says Skilton. “It’s impossible to do via phone or skype. Headphones might help but that introduces its own critical elements which may also distort the experience.” 

Friday, 19 June 2020

Adobe Photoshop Camera - Jazz up those Selfies

RedShark News
While the industry has pushed the limits on smartphone hardware, the software magic for photography on a mobile has been limited. Previewed in November and released later this year, Adobe Photoshop Camera is a new app that uses AI to apply ‘lenses’ or live effects that you can see while shooting. 
The app is mainly for creating gorgeous selfies, food and scenery shots and as such will put it in competition with other social and camera apps like any from Snapchat or Insta but it’s free so what’s not to like?
The selling point is that you can just snap and do all of the editing in one convenient place. You can make quick fixes like portrait re-lighting, distortion removal and contrast adjustment and further edits can be made in the existing free app Adobe Photoshop Express.
Indeed, for Adobe the Camera app is an opportunity to broaden the appeal of its Creative Cloud platform and hints that this is the first of more tools in the pipe built for “the next generation of consumers and creatives” using its Sensei AI.
Using Sensei, the app can instantly recognise the subject in your photo and provide recommendations, and automatically apply features at the moment of capture in the viewfinder while always preserving an original shot. It also understands the technical content (i.e. dynamic range, tonality, scene-type, face regions) of the photo and automatically applies complex adjustments.
Adobe says it has roped in a number of celebrity artists and influencers to create the filters but the one announced so far is Billie Eilish. Her filter makes skies look eerie and rains her Blohsh logo down on you, according to one review.
Aside from the pop songstress, effect are titled Pop Art, Spectrum, Artful, Blue Skies, Portrait and Reverie. Up to eighty can be downloaded from an online library and app stores.
The strength of Adobe Photoshop Camera over similar apps, is arguably in the number of options you get with the same ‘type’ of image filter.  According to a review at Android user site when each filter is applied within the viewfinder you can frame and finetune focus, before snapping. All of the effects will be baked into the image, but you can open photos and tweak them yourself or simply revert back to the originals if you wish. The camera analyses the image in real-time and the effects are technically secondary. That does mean that if you can just take a normal image and then apply effects too.
When you're ready to share, you get a wide choice of aspect ratios—original, square, 4:5, 3:4, and so on. Built-in sharing outputs include Facebook, Instagram, Messages, Lightroom WhatsApp, and Line; failing that, you can use the OS's share sheet options, too.
Adobe’s chief technology officer Abhay Parasnis hinted that, in the future, you can expect to see Adobe work on partnerships to get its filters inside of other apps, perhaps even built into some phones’ native cameras so that Adobe’s “magic lights up in those environments as well.”
Photoshop Camera is available now as a preview for iOS and Android devices and targeted for general availability in 2020. You need to sign in with an Adobe, Facebook, Google, or Apple account to start using it. 
If you save to Adobe Lightroom, you'll get 30 days of access for the login you used with Photoshop Camera, but after that you'll need a U$9.99-a-month subscription.
Note that the app can’t record video, at least in its first release.

Thursday, 18 June 2020

Editing: Know Your Co-Editor From Your Assistant Editor And Everything In Between



 copywritten for Ambient Skies


Credits are a strange phenomenon in the film business. Movies that are directed by Alan Smithee will have had the real director’s name removed. Peter Andrews is a pseudonym often used by Steven Soderbergh for crediting the cinematography on films he has directed. Roderick Jaynes has edited many Coen brothers’ movies, yet this is a fictitious name for the Coen’s themselves.

Filmmaking is, of course, a collaborative art so who did what exactly on a project can understandably blur. But a director of photography is definitely that. Whereas the multiplicity of titles given to editors can create confusion over their role in the process.

Prioritizing ways to make the vision of the director the best possible one while downgrading their own ego is characteristic of most successful editors. A natural reluctance to shout above the parapet and simply get on with the work is vital to the show’s authorship at the same time as it undermines their wider recognition.

In addition to which, editing is a singularly cinematic art form. Unlike writing, directing, acting, design and music/sound composition, editing only exists in motion pictures.

This article unpicks the role and its credits with the help of leading editors.

What does an editor do?

“The editor is the principal cinematic storyteller of any motion picture meaning that they are the first one who will bring all aspects of the production process together in a way that is compelling, exciting and entertaining,” says Edgar Burcksen, ACE (The Young Indiana Jones Chronicles).

Another take on the role is offered by Wendy Hallam Martin, ACE (The Handmaid's Tale): “A story is born in the writing room, dies on the floor (filming) then is reborn in the edit suite,” she says. “The editor’s job is to create a cohesive piece that resembles the script but elevates the drama with performance choices, selection of frame sizes and a dose of rhythm and pace from the footage provided.”

The editor heads up the editorial department and is responsible for the creative decisions that establish the look of a show and maintains it continuity both thematically and visually. Normally the role is credited as ‘editor’ (rather than lead editor) with associate editors working under the editor’s supervision.

“The lead editor takes on the mantle of solving the problems that every production needs to consider,” explains Will Oswald (Good Omens). “These include the challenges of interpreting the style of the script and the actuality of the shoot. They also take the heat of the producers and exec notes and grapple with budgetary problems so that the rest of the shows down the line have achievable and clear goals.

The editor will play the key role in selecting and hiring a crew for the postproduction including assistant editors, apprentices, interns and postproduction PAs. Choosing the editorial software, sometimes the editorial facility, and having a vote in postproduction schedule are other important decisions an editor is closely involved in. An advisory role in choosing composers, vfx facilities and vfx supervisors as well as the sound team can also form part of the editor’s duties.

“In a very real sense what comes out of the cutting room is the film we have had to sort out all the problems that may have occurred and made best use of the material given,” adds Oswald.

Associate editor

An associate editor is an additional editor usually working alongside the main editoror brought on during the editing process to help out. Sometimes an associate editor is called in to help out productions that were in trouble and need someone with a fresh look and the experience to dig the project out of the gutter.

“You would consider these editors ‘Film doctors’ but that term would take away from the accomplishments of the initial editor who worked on the project for many months,” says Burcksen. “They analyse the problem and come up with workable solutions that can usually be done in a short period of time. The credit usually given to these life savers is ‘associate editor’.”

Co-editor

An editor who is either hired after the initial editor has been appointed or when the work seems to be to be too voluminous to be done by one editor.

“The credit would generally be granted dependent on the amount of work they did—unless they are of a stature where they negotiate it up front before they start,” notes John Smith (24: Legacy). “Sometimes there can be different moods in a film and so different editors are used for their distinctive styles and what that can bring to the project or to certain sequences.”

The status of this credit is open to interpretation. Creatively, on some shows, the co-editor is par with the initial hired editor. On other shows with both an editor and a co-editor the co-editor credit carries a little less importance in the hierarchy.

In case of doubt, Oswald’s rule of thumb is, "Would I feel comfortable claiming this cut is mine at an awards ceremony?"

‘Edited by’

Sometimes there will be two (or more) editors on a project with both credited as Editor, or ‘Edited by’.

“When two or more editors are given the same credit it means that creatively, organizationally and workload-wise they carry the same burden,” says Burcksen.

Adds Hallam Martin: “When there are two names that appear as ‘edited by’ it can still mean it has been co-edited. The duties may have been split differently but in essence it usually means equal participation.”


Editing credit for episodic TV

Episodic TV shows typically have multiple editors. The lead editor usually cuts the pilot and sets the tone of the series but they rarely, if ever, are given a ‘lead editor’ credit. Occasionally, they might be classified as ‘Supervising picture editor’.

“Most of the lead editors I’ve known have been happy just having the first credit - the top card,” Smith says. “The producers know what they’ve done and that should be enough. Naming a ‘lead editor’ could create divisions and resentment. It’s not necessary. Editing is a huge team effort and, in the best cases, everyone supports each other.”

After the pilot, the editor may cut a few more episodes and oversee other episodes just to make sure the series has the correct shape and flow. Rarely do they oversee the other editors. That task usually falls into the hands of the showrunner.

Assistant editor

Generally, an assistant editor’s task is to let the editor do what they were hired for: to edit the show. That means that dailies need to be organized and assembled in a way that gives the editor the easiest access to the material.

“After the editor is done, the work needs to be saved, organized and made accessible to the director and producer and postproduction facilities that deal with vfx, sound and finishing tasks,” outlines Burcksen. “For smaller productions, like documentaries and indie features, this can usually be handled by one individual but when you’re dealing with blockbuster franchises then this task becomes too big for one person to handle. The first assistant’s job becomes more of an organizational task and the assistant editorial work falls into the hands of other assistant editors, apprentices, interns and postproduction PAs.”

On bigger productions the assistant editor can be tasked by the editor under their supervision to edit simple sequences or finish sequences that the editor has set up.

They prepare music, sound effects, rough vfx and take care of numerous outputs for directors, producers, sound editors, music composers and vfx departments.

Smith speaks for many editors when he says, “I wouldn’t be able to do my job properly without one. Sure, I could edit it ...but they take care of all the deliverables required by the studio or network in the background.”

First Assistant

A first assistant is generally the head of the assisting editing team. They run the edit suites taking care of the main tasks, delegating smaller duties.

“Sometimes the first assistant is required to do some editing which is a good opportunity to learn the craft and move up the ladder,” says Smith. “A good assistant and editing team is crucial.”

Oswald agrees: “The first assistant is your right-hand person. They are responsible for the smooth running of the whole capture, logging and organization of the materialworking with the editor. They are central for communications between production and postproduction teams.”

Second assistant

When the volume of material become too much for one person or there are multiple cuts running then the second assistant works under the direction of the first. They are responsible for some of the more basic duties such as loading rushes, organizing the footage in a way that the editor likes, loading sound effects and any filing or paperwork that need to be done.


Apprentice editor

This is the lowest official union position and is usually given to ‘junior’ assistant editors starting out their career. The apprentice editor position is increasingly being replaced by the non-union postproduction PA out of budgetary considerations, reports Burcksen.

Additional Editing

The Additional Editing credit is given to an editor brought in to help out at the end of the editorial process. They may also might be the ‘film doctor’ brought in to clean up.

Additional editing can vary depending on the reasons you need an additional editor. For example; if the original editor had to leave; if the show has run over the allocated schedule and you just need some help; or if they are to give a fresh perspective.

“They tend to be pulled in to do small tweaks to an edit when the original editor is no longer available,” Oswald says. “They tend to work directly with the producers rather than the director as that person has also often moved on.”


Get it in your contract

Is it better to have your name as a credit rather than not to have one at all? Should you ensure your credit is written into the contract and not assume that the right credit will simply be given?

“Absolutely get your credit agreed before you start,” advises Smith. “This is usually written into the contract by your agent. If you don’t have one, get a legal document drawn up. It’s your career, hard work and reputation and it needs to be protected.

“Never assume that they will give you credit,” advises Burcksen. “Most of the time your credit will be determined by the value of the work you delivered especially when you're in the lower echelons of the picking order. Your agent (if you have one) will make sure that it will be included in your contractbut never assume it’s a done deal.”

If there are major discrepancies in who did what and who contributed most it is always best to leave your attitude at the door.

Says Burcksen, “Not getting sufficient credit for your contribution on the head credits or in the credit crawl is less important than that the people who hired you are happy with your contribution and will hire you again and recommend you to other productions. Longevity in this business is an important asset and your contribution will be recognized by the people who really matter.”


Wednesday, 17 June 2020

Identifying Fraudulent Producers Before It's Too Late


copywritten for Ambient Skies

From The Ladykillers to The Sting, Catch Me If You Can to Hustlers the art of the con is straight from the Hollywood playback. Unfortunately, real life scams and unscrupulous partners are part of everyday film and TV biz.  The ploys range from simple fraud to complex ID theft, but the red flags are often the same. Criminals find weaknesses in the most powerful execs and seemingly most legally watertight studios just as much perhaps less business savvy filmmakers. Either way, it’s your money and your reputation and your project which is at stake if you’re the victim of fraud.
There are ways to reduce the risk of film investments and to spot the fraudsters before it’s too late.

Due Diligence
No contract can adequately protect you against scoundrel, as LA-based attorney Mark Litwak  puts it. Thoroughly investigate the reputation and track record of any producer or distributor you contemplate doing business with. Even check court records to see if the company has been sued. But as common sense as this sounds, it is not easy to put into practice.
"You often see this shaming: 'How dare you ask for my credentials. Forget it, I'm not going to do your film,' " says entertainment attorney David Albert Pierce Pierce. "The legitimate lenders are never going to be offended. In fact, they'll be glad to work with someone careful with money." So, the advice is, don’t be intimidated by belligerence.

Don’t be panicked
An invoice needs paying and the deadline looms.  Do you pay? The solution can be as simple as picking up the phone to double-check that the invoice is legit. As The Hollywood Reporter points out, scammers know to strike when prey are most distracted or feeling the most rushed, which is why most offers come with a sense of urgency to make an immediate decision.
"That's always a red flag," says Pierce. "I've never met a legitimate lender more eager to make the loans than the producer is to want the loan. With con men, it's like money's burning a hole in their pocket."


Invest in a completion bond
For anyone considering investing in a film, a completion bond is an essential safeguard. The bond is essentially insurance that guarantees a project will be made on time and on budget. Having one should give investors some comfort in the knowledge that if the budget is inadequate to complete the film, they will not have to either front more money or wind up owning an unfinished film. Instead, the bond company is financially responsible.

Don’t make handshake deals. Ever:
Litwak is blunt, “Don't ever accept oral assurances from a producer or distributor. Obtain promises in writing.” If they promise to spend $50K on marketing, get it in writing. If there is not enough time to draft a long-form contract, ask for a letter reiterating the promises. Retain copies of all correspondence, contracts and any promotional literature. If a filmmaker makes fraudulent statements in order to induce you to invest, you will have a much stronger case if their statements are in writing. “Filmmakers who fail to pay attention to such legal niceties lack the professionalism needed to succeed,” he warns.

Don’t pay for anything upfront: It’s the classic swindle – and is another way of saying ‘get it in writing’. Talent ‘scouts’ who stop people in shopping malls, promising stardom in exchange for hefty portfolio and representation fees, are by now practically a scam cliche, but the "pay-for-play" model manifests in more sophisticated forms as well, such as so-called casting workshops that get struggling actors in front of casting directors for a price. 

Secure an arbitration clause: If you end up in contractual disputes it’s better to attempt to sort it out in arbitration, rather than litigation, with the winning party entitled to reimbursement of legal fees and costs. According to Litwak arbitration is usually a quicker, more informal, and less expensive method of resolving disputes than litigation. The trick though is to secure a binding arbitration clause when contracting with producers, investors, distributors. Most entertainment industry arbitrations are conducted under the auspices of either the American Arbitration Association (AAA) or IFTA, a trade organization representing the interests of international distributors.  
Shared risk and reward: A production partner who takes a large fee from the production budget may financially prosper from a picture that returns nothing to the investors. Litwak advises, it is better to back a filmmaker willing to work for a modest wage and share in the success of the endeavor through deferments or profit participation. Beware of investing in a project where other parties benefit when you lose.
Set up an escrow account: An escrowor Special Purpose Vehicle (SPV)is an account where investor funds are held in trust while the producers raises the minimum necessary to make the film. SPV's are a kind of firewall against liabilities. If a film goes way over budget, or flops badly, the SPV goes bust, not the producer's main production company.
H2 Checks and balances: After funds are disbursed for production, there should be a system of checks and balances to ensure that all monies are properly spent and accounted for. A budget and cash flow schedule should be approved beforehand. Production funds should be placed in a separate segregated account and not mixed with the filmmaker's personal funds. What’s more, all checks withdrawing funds from the account should be signed by two parties.

Nothing is foolproof: Producer Jonathan Sothcott set up an SPV and placed $180,000 of investor’s money into it to make the thriller Assassin. According to The Hollywood Reporter, Sothcott was using the SPV as his own private piggy bank. When the film’s director J.K. Amalou tried to check the company finances, he found Sothcott had failed to file the required bank mandate giving him access. "The minute I looked at the bank statement, I saw straight away that he was taking huge amounts from the account," Amalou said. "I saw companies that had no connection with my film whatsoever. It was obvious he was using the bank account—my investors’ money, my film’s money — to do other things."

Confused? concerned? Get an advisor: As we’ve seen, filmmakers can be badly taken advantage of if they attempt to negotiate a deal without assistance.  Retain an entertainment attorney or experienced producer’s rep to independently advise you and review all documents.  It could save your hide in the long run.



Three of the best (or worst)

Anchor Bay Entertainment, v. BF1 Films

In 2011, producer Jeffrey Yordy was found to have created a shell corporation, BF1 Films, with the sole purpose to defraud producers including Anchor Bay (now subsumed under Lionsgate), out of millions of dollars for film production that was fully financed, but never actually filmed or delivered. According to this citation at Romero Law, Yordy materially breached his contract by only producing only one of the five films that he solicited monies for, forging financial documents.. and providing further falsified documents purporting to evidence the completion of films which had, in fact, never commenced shooting.
As recent as last year, Adam Joiner was arrested and was charged orchestrating an elaborate fraud to convince investors to put millions of dollars into non-existent blockbuster in Legends. He even forged documents from companies including Netflix and Steven Spielberg’s Amblin Partners. In this case it appears that due diligence on Joiner – with no industry track record - was not followed.

H2 Dirty Rotten Scoundrels aka Impersonation fraud:
Consider the case of the so called ‘Con Queen’ of Tinseltown, who duped filmmakers including Sony exec Amy Pascal and LucasFilm’s Kathleen Kennedy. The figure, never seen, managed to persuade dozens of filmmakers and freelancers to visit Indonesia on the pretext of a movie being made and the promise of cash on arrival, only to trick them into parting with hundreds of thousands of dollars.
Hollywood is a hotspot for impersonation-type frauds. According to investigation firm K2 Intelligence, “Identity theft is becoming more prevalent everywhere, but it’s easier to do on high-profile people, because there’s so much information out there. It’s easier to impersonate these people than someone who is high-net-worth but might be more private.”
The case is still live, the Con Queen remains at large.

H2 Springtime for Hitler aka Tax Fraud: In Mel Brooks’ The Producers, empresarios Zero Mostel and Gene Wilder scheme to oversell shares on a massive scale and produce a play that will close on opening night, thus avoiding payouts and leaving them free to flee to Rio with the profits. Loopholes like this are still being exploited.
For instance, filmmaker Richard Driscoll was found guilty in 2013 of conspiracy to defraud the British government by funding his film El Dorado by filing false tax returns. Driscoll was alleged to have falsely claimed the movie's budget to be $15 million; the figure was actually only $1.5 million. Bogus invoices were created to support the false repayment claims and other invoices were genuine, but had their values inflated.
Mirroring the plot of Brooks’ farce, in which ‘Springtime for Hitler’ is designed as a failsafe disaster, The Daily Telegraph called El Dorado ‘the worst movie ever made’. It was never released.

ProGrade Digital Announces Its Fastest CFexpress Cards Yet

RedShark News
ProGrade Digital has boosted the speeds up to 1700 MB/s and capacity up to 1 TB of its CFexpress Type B format memory cards for use in DSLR, mirrorless, and digital video cameras.
The cards were only launched in 2018, at the NAB show in Vegas, but continue to offer a very competitive alternative to the likes of Sandisk and Lexar.
Perhaps it’s not surprising that the brains behind the company are former Sandisk and Lexar executives.
The upgraded cards come in two flavours: Cobalt delivers a maximum read speed of 1700 MB/s and a minimum sustained write speed of 1400 MB/s for both 325 GB and 650 GB cards – specifically designed for high-resolution video capture and long, sustained burst image capture applications.
Gold labelled cards have a maximum read speed of 1700 MB/s, will burst write speeds up to 1500 MB/s and delivers a minimum sustained write speeds up to 400 MB/s depending on card capacity (128 GB, 256 GB, 512 GB up to 1 TB).
You can use them both in top of the range imagers including the Panasonic Lumix S1 and S1R, the Nikon Z6 and Z7 and the Canon EOS-1D X Mk III. Sony, Fuji, Olympus, RED and Blackmagic also support the format.

ProGrade CFexpress card prices

Prices for the Cobalt labelled cards start at U$400 for the 325 GB model and the Gold cards start at U$160 for the 128 GB model. All cards come with a three-year warranty.
The CFexpress Type B is gaining adoption due to its backward compatibility with XQD, and its open industry standard support from major device manufacturers.
Further specs for both cards include:
  • Fully compliant with CompactFlash Association 2.0 specification
  • NVMe host interface with PCIe Gen3 X2 interconnect
  • Extended battery life and low standby power through NVMe PS0 – PS4 support
  • Metal enclosure for improved durability and heat dissipation
  • Unique serialized tracking of every card enabling identification of key components and manufacturing data for the highest quality control
  • Rigorous 100% full card testing down to individual memory chips for optimal quality
  • X-ray proof and shock-proof
  • Temperature ranges: operating 14 to 158°F/ -10 to 70°C; storage -4 to 185°F/ -20 to 85°C
Other products made by ProGrade Digital include a line of USB 3.1/3.2 Gen 2 and Thunderbolt 3 card readers.

Casting 101: Common Rates For Actors, Talent, And Influencers


copywritten for Ambient Skies

One of the first lines in your production budget will be for front of camera performers. Whether you’re booking David Duchovny or Dave Debutant your production is going to need to conform to Screen Actors Guild rules and SAG rates. These are the minimum amounts of money talent must make for a given production. However, calculating your production’s SAG rates can be harder than casting.
Pay rates vary based on the agreement in play and that depends on the type of production and the total budget (and sometimes the distribution plan). There are both daily and weekly scales with discounts usually on offer for weekly rates. In addition, different classes of performer will command different fees.
Before you can even roll the camera, you’ll have to submit both a budget and copy of your screenplay to SAG for approval.
The following will give you a general idea of what to expect to budget for your cast but you should also check out https://www.wrapbook.com/essential-guide-sag-rates/ which has further detail and the rate cards at source https://www.sagaftra.org/production-center/
We’ve also included here, common rates for budgeting the marketing of your show with social influencers.
H2 What are SAG AFTRA rates?
SAG AFTRA rates are the minimum amounts of money the Screen Actors Guild https://www.sagaftra.org/ will allow its members to work for on a given project. 
Hiring talent on SAG weekly rates will get you a discount. However, that does mean you’ll have to pay for the rest of production on those days too.
It’s important to note that that you’ll have to pay an additional 18 to 18.5% on your SAG payroll for health and benefits, called “fringes.”
Additionally, you’ll need to ensure that you have an insurance policy that’s SAG-friendly. Luckily insurance providers like Wrapbook https://www.wrapbook.com/essential-guide-sag-rates/ can spin up a policy that is SAG compliant, while lowest cost to you.

H2 SAG AFTRA Theatrical Rates
SAG Theatrical Rates apply to actors performing in films across a variety of budgets and where the film has had an initial theatrical release. For a production destined straight for a streaming platform where the budget is over $1 million then you’ll need the New Media agreement https://www.wrapbook.com/essential-guide-sag-rates/#SAG%20New%20Media%20Rates
SAG breaks theatrical agreements down by budget. Within that, the rates vary according to whether the actor is a principal (lead) which carries the same pay weighting a stunt performer/coordinator or extra. As a couple of examples:
SAG Basic Theatrical Agreement https://www.sagaftra.org/files/20172020wagesthatrical11_28_18_1.pdf  is for feature productions over $2.5 million. The SAG day rate for main performers $1,005, and $3,488 per week.
It’s only a minimum. Agents will negotiate rates far in excess of the basic for leading talent on the biggest budget movies. Background actors are paid $174 a day.
The SAG Moderate Low Budget Agreement applies to non-episodic shows with budgets between $300,000 and $700,000 and has a day rate of $335 and weekly rate of $1166.  
The SAG Ultra Low Budget Agreement for films that are $250,000 or less. There is no weekly SAG scale for these projects, but the day rate is $125.
SAG Short Project Agreements cover films that have total budgets less than $50,000 and a maximum running time of 40 minutes. Unlike other SAG day rates, actor salaries are completely negotiable and you don’t need to ensure a theatrical screening. Films made under this agreement can be released at film festivals and on free-streaming sites like Vimeo.

H2 SAG AFTRA Television rates
Calculating your SAG rates for TV is by far the most confusing since rates here are determined by the number of episodes, and more often than not, the episode’s length. They are in detail here: https://www.sagaftra.org/files/20172020wagesTV.pdf.
Here’s a couple as guidelines.
If you need an actor for just one episode of your series to say a few lines you’re looking at $1,005 a day, $2,545 for three days, or $3,488 for the entire week.
SAG actors who appear in half or more of a season’s given episodes are paid weekly for their time, with $3,488 per week for appearing in every episode, $3,993 per week for appearing in more than half, and $4,656 per week for appearing in half.
Note that these rates are for performers of cable and streaming shows. For network shows, producers should plan to budget an additional 15 percent
H2 SAG AFTRA Commercial rates
SAG commercial rates depend on where and how many times the commercial is aired. Instead of a weekly or day rate, principal actors in SAG commercials earn $89 dollars an hour. However, a producer must pay a fee to air the ad, followed by additional charges each time it airs. However, SAG offers different agreements (marked A, B or C) that allow producers to essentially ‘buy in bulk,’ depending on where the commercial will be airing.
The vast majority of SAG commercials are Class A, meaning that the commercial will air in over twenty cities. This is your bracket if you are shooting a national commercial that will air on four major networks (FOX, NBC, ABC, CBS).
H2 SAG AFTRA New Media rates
If your project is going straight to the web and your budget is less than $1,000,000, even it’s for Netflix, then this is the rate sheet to look at. https://www.sagaftra.org/files/2017%20Special%20New%20Media%20Agreement%20Rate%20Sheet.pdf
For New Media projects less than $250,000 (but greater than $50k), expect to pay performers a minimum rate of $125 per day and background/stand-ins $96. Shows with budgets up to $700k should expect to pay major performers either $335 per day, or $1,116 per week and extras $130 a day. If your project falls between $700,000 and $1,000,000, the minimum you’ll have to pay SAG talent is either $630 per day, or $2,190 per week with extras $166 daily.
SAG Music Promo rates
Performer fees are negotiable (they will be the band members so would presumably wave a fee). The day rate minimum for dancers is $562 on promos costing $200k or more. The day rate for background actors is at least 10% above the applicable jurisdictional minimum wage. The rate card is here: https://www.sagaftra.org/files/2019MVRateSheet.pdf
H2 How much do influencers charge?
If you are going to put some heft into marketing your project you’d be remiss not to include social media influencers. Celebrities, professionals, critics, and commentators make waves connecting with legions of fans across multiple platforms and in an array of formats from simple Tweets to Insta Stories.
An influencer’s social media post is essentially an ad placement but there’s no standardisation around pricing. Indeed, it’s the wild west of advertising. Some influencers may be underpaid for their services, while others will over charge.  
Some actually charge nothing at all; you may be able to work out a quid pro quo kind of incentive that gives them something in return for free publicity.
A starting point is the one cent per follower rule (or $100 per 10,000 follower). From there, you can adjust and take other factors into consideration, such as engagement rate, budget, campaign length, and other partnership specifics.
According to one report, https://www.webfx.com/influencer-marketing-pricing.html on average influencers will charge:
Facebook influencer: $25 per 1000 followers
Instagram Influencer: $10 per 1000 followers
Snapchat Influencer: $10 per 1000 followers
YouTube Influencer: $20 per 1000 followers
You don’t have to book a Kardashian to amplify your audience. Influencers are usually placed into three categories based on audience size: Micro influencers, Power and Macro influencers. For a breakdown of these head to https://tinuiti.com/blog/paid-social/how-much-do-influencers-charge/.  
Regardless of what social media influencer rates are, however, it’s important to look at them from a purely financial standpoint – just like you would an ad placement. Good questions to ask are, what’s the potential reach and return and investment? Does their audience line up with your target market, Could you reach that audience another way? Have they done something similar and what have the results been?