Tuesday, 15 January 2019

Remote Production Checklist: Countering Network Conditions in the First Mile


content marketing for Haivision 

So, you’ve been tasked with streaming a live music concert for an OTT channel, but the budget you’ve got to play with isn’t huge. Well, you won’t be alone. Demand for live event streaming is heating up because audiences want it. And though the technology is here to make it happen, monetization still takes time to build.
Naturally you want the best coverage and quality of experience for your audience and you could really do without any hiccups.
To manage costs, it makes sense to send as few crew members as possible to the venue. Ideally, you’d use a lightweight video capture kit, of a couple of cameras and encoders, to transport all the feeds back to your production facilities over the internet for mixing and playout.
But you’re concerned that your internet connection may not be up to the task. And you’re right to ask. No-one should embark on remote production (REMI) without checking that the video equipment and infrastructure is going to work.
The luxury of dedicated dark fiber networks comes at a high cost or is simply not available at many event locations and regions. Running remote productions over the internet is the most cost-effective approach. However, bandwidth availability and performance is difficult to predict and can change at any given moment.
Here’s a checklist to consider when preparing your live stream:
Geographical challenges
If you’re sending streams from one location to another over a relatively short distance then its performance is going to be a lot more stable and predictable than routing over a longer distance. That goes double if you’re in one country sending content to a production facility in another country –  it can throw up significant delays due to the many processing steps and multiple buffers along the signal path. Your stream is also going to have to contend with all the other traffic en route.
Using a local cloud PoP (point of presence), or a CDN can reduce latency and improve performance but if you’ve travelled to another country and have not changed the encoder’s configuration to reflect the nearest local hop on point, that could be an issue.
Basically, the more network hops your stream takes the less control you have over the end product. Even streaming from an office in one city over a private WAN to another region has its risks. That’s why a streaming protocol like Secure Reliable Transport (SRT) is a good bet when streaming over distances.
What kind of bandwidth is available?
This boils down to the type of stream and the number of streams you require. An HD end product, for example, hogs less bandwidth than a 4K UHD stream for which you’ll need at least 18Mbps. Live sports, even in HD, probably need about 10 Mbps, a calculation that could be raised if you need higher than 60hz frame rates And further still if you need more than one feed.
Which IP streaming protocol should I use?
The main internet protocols used for broadcast contribution are RTMP, which is not a secure stream, or UDP, which will not give you reliability. Your best solution is the open source SRT video streaming protocol. In an SRT configuration, the sender and receiver module has the ability to detect the network performance with regard to latency, jitter and available bandwidth. SRT integrations can use this information to guide stream initiation, or even to adapt the endpoints to changing network conditions.
Transiting signals through a hub also increases end-to-end signal transit times and potentially doubles bandwidth costs by requiring two links to be implemented: one from the source to the central hub and another from the hub to the destination. By using direct source-to-destination connections, SRT can reduce delay, remove the central bottleneck, and lower network costs.
I’m still not convinced, won’t there still be a delay?
Latency bedevils a lot of live-streamed production and is often the cause of outrage among frustrated viewers on social media.
Live-streamed experiences need really low end-to-end latency to be viable. Using SRT guarantees that the packets that enter the network are identical to the ones that are received at the decoder, dramatically simplifying the whole process. SRT is designed for low latency video stream delivery over dirty networks.
It’s a common misconception, though, that lag is caused by internet carriage alone. It’s just as likely to be the video processing that takes place at either end of the network in the encoder and the decoder.
The solution is to ensure that the encoder is low latency and capable of addressing these issues, as is the case with Haivision’s Makito video encoder series.
What if the video and audio streams are out of sync?
Good question. If the video is not synchronized, switching between cameras can result in issues such as input lag and lip sync delay – disastrous for live streaming. With live video, timing is everything. This is why Haivision has  feature called StreamSync, which ensures that live feeds are synchronized to within one frame. This means that downstream production equipment will not experience issues when switching between video and audio sources. For live production, this also means that any camera can be used with any audio track, with no noticeable video glitches or loss of lip-sync.
What other network issues can I expect?
Packet loss and delay variation (jitter) in networks can cause a variety of problems from drop-outs to glitches and downtimes. A managed IP network (MPLS or WAN) should have relatively low levels of jitter. However, this can vary greatly when using the public internet. Jitter will depend on location of the connection, geographical reach, as well as bandwidth. The more bandwidth, in general, the more room to compensate for jitter.
You don’t want any of this to get in the way of your audience’s enjoyment. Therefore, it’s important that the encoder used can compensate for jitter and recover lost packets. The SRT low latency video streaming protocol is designed to greatly reduce jitter and packet loss without impacting latency.
Will I be able to stream both ways in real-time?
Viewing return feeds are useful for a whole lot of reasons enabling your crew at the venue to view and collaborate with resources from production HQ in real-time. Real-time confidence monitoring is one typical example. Another might be to show the return teleprompter to roving presenters speaking to the camera or to use bidirectional video for remote interviews.
If this is a requirement then you need to consider both upstream and downstream bandwidth. Perhaps the network you are using is different for one or the other.
Either way, return feeds will double the amount of latency and therefore low latency is highly essential so that the round-trip return is close to real-time. High-performance encoders specifically designed for low latency and return feeds, such as the Makito X encoder series, can round trip video feeds in under 200 milliseconds (with optimal network conditions.)
How do I know the stream is secure?
When relying on the internet, you need to keep your content safe from piracy. Proprietary digital rights management systems are suitable for end-viewer delivery, but not for live video contribution. AES is a widely accepted encryption standard used by both governments and broadcasters for sensitive content. AES can encrypt video streams with very large keys sized up to 256 bits to ensure that they are not accessible to unauthorized users. SRT is a open source protocol pioneered by Haivision that natively supports AES encryption. Using encoders that support SRT will ensure that your streams are delivered across an IP network securely.
How about contributing video to the cloud?
There are cases where you might want to send contribution feeds to a cloud-based video service or platform and increasingly this will be the case in future workflows. You would have to make sure though that all the key production tools that you would normally use, from switchers to graphic and logo inserters and compliance systems will be able to interoperate with each other in a virtual workflow.
It’s also important to consider what bandwidth is available between the venue site and the physical distance to the nearest PoP or datacenter. Also, you should ensure that the cloud service can accept a secure and reliable stream protocol.  
Conclusion
We’ve covered a lot of ground, so let’s recap.
There are many things that can vary when using the internet for remote production, therefore it’s important to be able to adapt encoding to situations in real-time and have error correction tools (like the SRT protocol, for example) to handle any surprise glitches.
You may get to the remote site, having been promised a 100Mbps second link only to find it’s nowhere near as good. So, you adapt, and with an encoder that is flexible enough to handle HEVC and H.264 and to adapt to the internet conditions at hand, you can still get a high quality stream out of the venue.
At the same time, for a live event and certainly for two-way interviews you need ultra low latency streaming which is where solutions like the Haivision Makito series of encoders and decoders, adn SRT come into their own.
Recognise that the internet is inherently less secure than a managed network so if security is essential then select the protocols and the cloud provider which can handle encryption before you plug your kit into the local ethernet.


Top product launches at CES 2019


IBC

As the annual meeting point for the world’s consumer electronics giants, CES provides a fascinating glimpse into the future of the media and entertainment industry. IBC365 picks the top product launches that could shape the way we create and consume content.
No longer exotic, 8K TVs are now standard issue although manufacturers may struggle to shift them given the limited amount of content (outside Japan). To counter that, each display is fitted with an upscaling technology that takes the input HD or 4K video, churns it through a software algorithm, and spits out a proxy 8K picture.
“Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile screen mirroring, [our] proprietary AI-based technology can recognise and upscale any content, regardless of the native resolution, to near pristine 8K quality,” Samsung’s PR explained.
Because the 33 million pixels in an 8K telly are packed so close together it’s difficult to notice any difference from a 4K device, unless you’re sitting just a few inches away from the screen. The TV would need to be enormous too.
That’s why screens of around 100-inches are being promoted. Samsung’s QLED-based Q900 series, unveiled at the show, includes 65, 75, 82, 85 and 98-inch 8K models. LG is selling an 88-inch OLED and a 75-inch LCD 8K TV and Sony’s Z9G 8K LCD comes in 85-inch, and 98-inch versions.
Pricing for these giants weren’t revealed but don’t expect much change from €16,000.
Unrolling the future
If they aren’t already, gigantic black plastic rectangles are likely to be deemed an inelegant home décor and an inflexible waste of space to boot. The next wave of home video display is likely to be a lot sleeker and not resemble a TV at all.
LG has come to successive CES events with prototypes of ‘wallpaper TV’ but this year it promised to make one commercially available. The Signature OLED TV R (or ROLED) features a 65-inch, 0.18mm thin screen that can retract into its aluminium base, which doubles as a 4.2-channel Dolby Atmos soundbar.
As the display is rolled away into its box it exhibits different aspect ratios with the display switching from 16:9 to 21:9. If rolled down to a quarter of its total size, the horizontal display will show things like music playback, news updates or whatever smart home information you set it for.
The company has previously demoed smaller 18-inch versions for rolling up and carrying around.
Meanwhile Samsung has been developing its version of a next-gen TV which can also be giant or portable or anything in between. Composed of millions of tiny LEDs known as MicroLED, its screens can be built bespoke to any size and shape. So, at CES Samsung built the biggest it could, at 219 inches, dwarfing the one it showed last year of 146-inch, as well showing a 75-inch one dubbed The Window which will go on sale in 2019.
Its modularity opens intriguing possibilities. For example, you might want to watch a sports match on as large a screen size as possible but just tear off a chunk of MicroLed for continued viewing on your way to work. It makes assembly of super-massive screens potentially easier too since any size can be broken down and carried through the front door.
Vendors have only just cracked a way to mass produce OLEDs which use an organic compound to emit light. MicroLEDs can in theory deliver as great or even greater colour and brightness performance with less degradation than OLEDs but manufacturing them cheaply is still an ongoing project.
MicroLeds and the ultra-thin LG tech are also bezel-less, as is Hisense’s 4K short throw laser projector, meaning that you could render an entire wall in your home as a TV or ambient display without having the screen permanently in place.
Athlete tracking for Tokyo 2020
AI-driven athlete tracking is destined to be a feature of broadcast analysis at the Olympic Games 2020. The application, announced at CES, uses Intel hardware and Alibaba cloud computing technology to analyse video of athletes.
“This technology has incredible potential as an athlete training tool and is expected to be a game-changer for the way fans experience the Games,” explained Navin Shenoy, Intel EVP, Data Center Group. “It will create an entirely new way for broadcasters to analyse, dissect and re-examine highlights during instant replays.”
Intel explained that computer vision with deep learning algorithms based on “advanced pose modelling techniques” will generate a 3D mesh that enables coaches and trainers to extract intricate real-time biomechanical data. This is all generated via multiple standard video cameras without the use of special sensors or suits.
iTunes on Samsung TV
Apple doesn’t exhibit at CES but its decision to make iTunes exclusively available on Samsung’s 2019 smart TVs was a significant development. What’s more, Samsung, LG and Vizio can now offer Apple’s AirPlay 2 streaming technology to customers of their latest TVs and older models via a firmware update. AirPlay 2 enables users to send content (stills, audio, video) from another Apple device to the big screen. It also means the iPhone can be used as a TV remote control. Vizio and LG will further integrate Apple’s assistant Siri into their TVs.
These moves come ahead of Apple’s launch of a SVOD service later this year and are designed to give it some parity with apps like Netflix on the screens of the world’s biggest TV brand and a stronger alternative to Google Chromecast. It’s also an acknowledgement by Apple that software (movies, TV and music) will play a bigger part in its fortunes from now on.
Cameras that follow you around
Claimed as the world’s first AI camera, the Obsbot Tail from Chinese start-up Remo is intended to makes it easy for YouTubers or Instagrammers to shoot selfie videos without needing another person to help out with the camera.
The device has 10 lenses, a microphone jack, a three-axis gimbal and records 4K 60p HDR video to micro SD cards but the selling point is its AI-powered director, which has been taught to move to keep you in frame.
You can trigger over 20 different rhythmed PTZ camera movements and functions like close-ups or full-length scans during shooting. Users can even customise half a dozen gestures to trigger certain camera functions. It’s being crowdfunded on Kickstarter with prices around $450 but is supposedly due out later this year.
A cheaper model doing a similar job, also Kickstarter funded and debuting at CES, is the $140 Pivo. This 149 gram, 63mm sized imager connects to a tripod and can be set to detect a users’ face and follow them around like their personal cameraman. Other modes primed for social media include 50/50 which is half video and half photo and ManyMe which puts the user multiple times in the same panorama.
In-car entertainment revs up
The introduction of driverless cars over the next few decades is predicted to open up an infotainment market worth anywhere from $800 billion in 2035 to $7 trillion by 2050, according to Strategy Analytics. Computer, internet and CE companies are jockeying for a piece of the pie.
None more so than Intel, which coined the term Passenger Economy for the explosive growth in yet-to-be-realised economic potential when today’s drivers become idle passengers.
At CES it partnered with Warner Bros. to mock-up an autonomous BMW X5 with an experience based on the DC Comics universe. The vehicle’s interior was fitted with a large-screen TV and projectors spanning 270-degrees, mobile devices, sensory and haptic feedback, and immersive audio and lights to offer passengers a virtual ride moderated by Batman’s trusted butler, Alfred. Demonstrations included how passengers might select a movie to see from the back seat of the car.
Both companies have vowed to continue R&D on the vehicle at the Warner Bros. lot in Burbank by gathering feedback through a series of test drives and pilots.
Car manufacturers are wanting in on the game too. Audi was at CES with a technology that enables VR experiences from the backseat. Holoride, devised and marketed by an Audi spin-off, is designed to solve the major hiccup in watching VR content while on the move, which is motion sickness. Its software, which it aims to licence as a SDK to games developers, can apparently match the motion users are experiencing through their headsets with that of the vehicle they are travelling in.
The company said developers could explore ways of incorporating the surrounding environment, like a traffic jam, into the experience. For example, stopping at traffic lights could introduce unexpected obstacles to a game, the company said.
The future of in-cabin entertainment was also a focus of Amazon and Samsung which are making deals to integrate their voice assistants into future car models.
Amazon already has Echo Auto, an in-car accessory that enables consumers to install Alexa into their own cars and announced tie-ups with in-car navigation systems provided by Telenav and HERE Technologies to incorporate Alexa directly into their product
Samsung, which has pledged to embed its voice assistant Bixby into all its product from fridges to air conditioners by 2020, is offering a Digital Cockpit to let drivers do things like remotely check how much petrol they have left. Using onboard cameras, the Digital Cockpit recognises drivers and passengers and sets up the car’s personal space accordingly - adjusting such things as seat height, queuing up favourite playlists and videos on personalised rear seat screens.
Other companies with automotive ambitions advancing AI-driven autopilot systems at CES include Nvidia, Qualcomm and LG which has teamed with Microsoft Azure.
Immersive sound mapping
Sony is developing a new immersive audio format. Currently for music playback only, 360 Reality Audio adds a spatial dimension based on the MPEG H 3D Audio format being developed by Germany’s Fraunhofer ISS.
“360 Reality Audio makes it possible for artists and music creators to create a 360-degree musical experience by mapping sound sources such as vocals, chorus and instruments with positional information of distance and angle to suit their creative and artistic purpose,” Sony explained.
The goal is to make listeners experience music that “immerses them in sound from every direction.”
It is getting the music industry on board to create, record and distribute tracks and concerts specially for the format. Live Nation, Warner Music Group and the streaming service Deezer were listed. It showed a reference model of a 360 Reality Audio speaker and plans to launch on Sony hardware including headphones although no time frame was given. It is developing an app which will adjust the audio for each individual based on photographic analysis of the person’s ear.


Satellite technology - data networks in the sky


InBroadcast

Innovations in technology, services and in the wider ecosystem will combine to continue to make satellite connectivity relevant in the communications sector well into the 2020s and beyond.

 p30 Jan 2019

The data demands of the world, including the impending explosion of the Internet of Things communications, won’t be handled by terrestrial infrastructure alone. Indeed the rollout of 5G – nominally a wireless network - is predicated on their being a flourishing orbital comms and complementary optical fibre industry.
That said, while satellite operator revenues will ramp up in terms of telco- and data-driven traffic, direct to home broadcasts (DTH) will erode. At the same time, video will be the main driver behind the growth in mobile data traffic, forecast by Ericsson to grow by around 35% annually through 2024. Satellite may carry less video DTH in future as video goes to mobile devices, but it will be essential for backhaul.
Based on the latest market projections by analysts Euroconsult wholesale capacity revenues from telecom applications will surpass video applications by 2021. The growth is largely supported by the influx of low-cost capacity from new Video High Throughput Satellite (V-HTS) systems and non-geostationary satellite orbit broadband in the coming years. As a result, total capacity supply is projected to grow eight-fold from 1.3 Tbps in 2017 to nearly 10 Tbps by 2022.
"In the short term, the impact on legacy services and the related pressure on the economic performance of operators could be unfortunately described as a necessary pain, and is certainly no different from the cycles observed in other industries navigating a breakthrough innovation period,” said Pacôme Révillon, CEO of Euroconsult.
The growth acceleration in HTS capacity demand confirms Euroconsult’s view of the market shift from regular video transmission to these high-throughput satellites, which with their increasingly sophisticated and all-digital satellites, and the planet’s increasing demand for telecom-type applications will drive usage ever higher.
HTS capacity leased increased to around 594 Gb/s in 2017, a new high, and a clear acceleration (+36%, year-on-year) in take-up across all telecom verticals. HTS capacity growth was driven by several factors, including increasing capacity usage for consumer broadband and backhaul as new system launches facilitated growth across multiple global regions. In addition, a number of operators succeeded in leasing entire payloads, which resulted in a stepped increase of the initial growth phase in certain markets.
Data network in the sky
According to US-based LeoSat Enterprises, the need to move large quantities of data quickly and securely around the world is fast outpacing the infrastructure in place to carry it. Existing networks are already carrying more than 1 Zeta Byte of traffic globally and this is set to grow exponentially.
That’s the context for its launch of a new ‘data network in the sky’ (for the US market) comprised of a constellation of up to 108 low-earth-orbit (LEO) communications satellites.
It is targeting sectors such as enterprise-to-enterprise communications, telecommunications, oil and gas operations and maritime services, delivering premise-to-premise data at greater than 1 Gbps to any location in the world. 
The company envisages its satellites providing primary 4G and 5G satellite backhaul connectivity for cellular operators. 
Operating in polar orbits at an altitude five times closer to the Earth than medium earth orbit satellites and 25 times closer than geostationary orbit (GEO) satellites, LeoSat says it will be able to provide enterprise-grade, highly secure data transmissions with up to 1.2 Gbps of connectivity per link (and 5.2 Gbps where needed), along with a latency of less than 20 ms.
“These high-throughput satellites will form a mesh network interconnected through inter-satellite laser links, creating an optical backbone that is approximately 1.5 times faster than terrestrial fibre networks,” it claims.
Satellite and 5G
In Europe an EC-funded project, SaT5G consortium, has brought together stakeholders from the global satcom industry, with mobile operators and research centres focused on identifying opportunities for collaboration between terrestrial and satellite operators in the 5G. 
SES for example, along with VT iDirect, Broadpeak, i2CAT and the University of Surrey, demonstrated a proof-of-concept earlier this year for the integration of satellite with a terrestrial 5G network. In the demo, SES powers the space segment with its existing ASTRA 2F geostationary satellite system, and provides an end-to-end managed service between the remote and the test bed. 
This is just one milestone in a much larger, multi-year project intended to develop a cost-effective ‘plug-and-play’ satcom solution for 5G;
Over the next few years, the SaT5G intends to demonstrate use cases such as Edge delivery and offload for multimedia content “to optimise the operation and dimensioning of the 5G network infrastructure”; and 5G fixed backhaul to provide 5G services, particularly in suburban and rural areas and emerging markets.
Backhaul refers to the transfer of vast quantities of traffic onto satellite for ease of onward distribution. Telcos are already shifting some of their traffic onto satellite in order to cope with the explosive growth in demand from 2G to 3G, 4G and in readiness for 5G.
Satellite can also play a role, it is argued, in rolling out 5G to rural areas of developed countries via hybrid broadband connections and providing mobile backhaul to support 5G services on vessels, aircraft and trains.
Satellite and fibre
Satellite operators also argue that too often, satellite and fibre are considered competitive approaches.
Fibre is certainly considered to be the most economical method for delivering large amounts of bandwidth.
“It’s the ideal solution for so many scenarios – but not all,” contests John McCann, director customer enablement at SES. “That’s because fibre is highly susceptible to breakage, which is not an uncommon phenomenon. Outages and performance degradations can be a problem as well. This is why it’s ideal for companies to diversify their bandwidth – using the source that is most cost-effective and best suited for their needs in the moment.”
He continues, “Uninterrupted business operations are now an expectation, not a luxury. But the innovation, productivity and efficiency enabled by the cloud is meaningless without access to a fast, reliable connection – not just sometimes, but every single time it’s needed. Which means diversifying connections to the cloud using both fibre and satellite has become more critical today than ever.”
SES can point to its O3b Medium Earth Orbit (MEO) constellation for delivery of gigabits of capacity with very low latency; “it provides a fibre-like experience for cloud connectivity – anywhere,” adds MCann.
When it comes to video, satellite operators also point out that in mature markets around 15% of TV households will remain best served by a combination of satellite and other delivery infrastructure, a figure rising to 85% in regions like the Middle East.
Hybrid satellite OTT
To deliver interactive multi-screen offers which broadcasters need to survive, the traditional satellite broadcast is being teamed with OTT streaming through hybrid platforms.
One such is CIRRUS, a hybrid satellite-OTT delivery solution launched by Eutelsat a few months ago.
Gerry O’Sullivan, executive VP, global TV and video, Eutelsat, explains, the rationale.
“You can’t underestimate the burden to broadcasters of building and maintaining a OTT platform. The sheer number of devices and updates is a real distraction. We are offering a turnkey end-to-end solution that takes the burden away from broadcasters, allows them to focus on their core content business, and demonstrates a roadmap for innovation. It means that those who were disenfranchised previously can for the first time launch OTT.”
Through its dual offer of turnkey DTH services and OTT multiscreen delivery, this new service is a further step for Eutelsat in the integration of satellite into the IP ecosystem.
Technical partners in the project include Irdeto (CA), Nagra (unified back-end) and CDN CenturyLink.
Latency is said to be 5 seconds, similar to competing OTT services. “OTT providers and sports rights holder have experienced major issues with latency in recent time,” said O’Sullivan. “The only way of viewing high quality video is satellite. We are offering a cost-effective path for DTH broadcasters to address their customer demand for OTT with a seamless user experience.”
Globecast has had terrestrial and OTT services for several years. The latest incarnation is dubbed GCXN which offers a “carrier grade” transport service for video over IP. It hooks into Globecast’s managed fibre footprint, Globecast Backbone Network (GCBN).
Euronews, the most-watched international news channel in Europe, is a client Globecast is supplying an end-to-end transport solution using its GCXN and GCBN connectivity which lowers the cost for Euronews of its channel carriage.
Content is transported from Euronews’ media facility in Lyon to a facility in Paris. From there, the channels are being delivered via the GCXN service to 60 affiliate operators worldwide.
Globecast also offers a ‘TV Everywhere’ fully managed, OTT streaming service which links with its video head-end satellite service.
Sidebar: The bigger picture from Arqiva
Network infrastructure provider Arqiva is mulling the future of some of its sites in the UK, the U.S and Singapore as part of a review of its satellite and media business unit.
“Satellite should no longer be seen as a discrete technology, competing against other contribution and distribution technologies,” explains Nick Moreno, Director of Strategy, Satellite & Media. “This is particularly true when looking at the potential of 5G, whatever forms and business models it takes in the future.
 “What is certain is that 5G needs to work across both terrestrial and satellite technologies, so that the solution to the consumer or business customer is a unified network that offers frictionless connectivity. In practice this means steering traffic between terrestrial and satellite on a dynamic basis, depending on the specific application, bandwidth, latency etc.
 “The key value-add service here is the orchestration layer, which will need to use Software Defined Networking and Network Functions Virtualization in order to functionalise traffic steering between different technologies in a unified network.
 “It has to be said that many satellite companies are terrific when it comes to traditional video and data distribution over their existing networks – but are somewhat conservative when it comes to innovation and building new commercial models that combine terrestrial and satellite technologies. As data demands increase and customers look for technology-agnostic, seamless services, those conservative satellite companies will need to change their approach if they want to avoid being left out of unified network solutions.”


Monday, 14 January 2019

Behind the scenes: The Favourite


IBC

Cinematographer Robbie Ryan on the bold lens choices for Yorgos Lanthimos’ acerbic awards-tipped period drama.
Most cinematographers don’t necessarily want their on-screen work to call attention to itself but the bold and frequent use of ultra-wide angles in The Favourite are an exception. The fish-eye view seems to trap the characters of this historical drama in a bubble, which was quite the intention.
 “By showing you the whole room and also isolating the character in a small space you get a feeling of no escape,” says Robbie Ryan BSC ISC. “You’re meant to feel a sense of claustrophobia. Even though they have all this luxury and power, the characters are isolated, imprisoned even. At the same time, it’s absurd.”
Director Yorgos Lanthimos had used a wide 10mm lens for a scene in his previous film The Killing of a Sacred Deer and wanted to use it more extensively for his theatrically comic take on the eighteenth century court of Queen Anne. Perhaps no director has taken to the lens quite so boldly since Terry Gilliam used it for similarly surreal effect in Twelve Monkeys and Brazil.
“Yorgos tasked me to find something even wider than 10mm so I went to Panavision and found a 6mm glass called SF6, which I dusted off, showed to him and he loved it. It’s a crazy angle but it became the signature lens and seems to suit the story very well.”
The super wide-angle lens has a close focus distance of 1 foot 6 inches and a 180-degree field of view. Ryan used it to fill the frame with as much of the set as possible, but deliberately far away in most cases so you can’t make out the details.
“We combine that with jarring high and low angles and whip pans so you’re overwhelmed and disorientated and surrounded by the madness of it of all.”
The Dublin-born DP has earned a reputation for handheld work and crafting with natural light for directors such as Ken Loach (including I, Daniel Blake) and Andrea Arnold (including American Honey) but says he was pushed by Lanthimos to find an unconventional approach to match his unconventional aesthetic.
“He was very keen for a sense of constant movement and in particular showed me an Austrian film called Angst(1983) which had used a circular body rig where the camera spins around a person. The idea was to emphasise how imprisoned the characters are in this world. Try as we might, though, we couldn’t figure out how to that with a heavy 35mm camera strapped to corsets and cumbersome dresses.
“We came up with a variety of different ways to keep the camera flowing on dollies, a bit of Steadicam and a gimble rig with exoskeleton spring arms which I’d strap myself into for scenes shot in the large corridors and carriage rides. The overall effect means the camera is like another character in that it’s no longer just observational. I think that’s fantastically refreshing for a costume drama.”
It was only on location at Hatfield House and Hampton Court that Ryan truly understood the visual language of the film.
“Hopefully, the audience is constantly surprised at what’s coming next in the story which has a lot to do with how it’s edited and with the jarring music but perhaps also because I’d be taken by surprise about how Yorgos wanted a scene to be framed. He’d take these still photographs which really helped me work out what he was thinking. From that photograph we’d develop what way the camera might follow the character.”
The Favourite was shot on Kodak 35mm mostly without electrical lighting including scenes barely lit by candles. “If you’re shooting with a lot of back light and windows then they tend to blow out worse on digital than film,” says Ryan.
“We were pretty blessed with weather on location but a couple of days it went really dark so we pushed the stock more than I ever thought possible. Yorgos wasadamant that we not use lights otherwise it would feel artificial even during scenes when we literally had just a handful of candles.”

He credits the director as being “very brave” in sticking to these bold choices in ways that most other directors and DPs would shy away from.
“It’s not like we were shooting for safety with any other lenses or covering the scene any other way. This was what we had and if it didn’t work, well, we didn’t have a film.
He adds: “I love working with risk takers and also with people I regard as friends. I’ve been lucky in that regard to have found so many. I try to steer clear of TV and green screen shots. I find that they take up a lot of time and I’m not able to be as creative. I’ll happily shoot two people talking in a spaceship but you don’t need to be in a green screen environment to do that.”
Ryan is currently shooting the next film (currently untitled) from writer-director Noah Baumbach, with whom he made The Meyerowitz Stories, on location in New York with actors Scarlett Johansson, Ray Liotta and Adam Driver.

Tuesday, 8 January 2019

Streaming vs cinema: What does the future hold for film?


IBC

Netflix rarely releases data about its content but recently broke cover to claim that 45m accounts – nearly a third of its total – had streamed the Sandra Bullock thriller Bird Box in its first week on the platform, a record for a Netflix film, apparently.
At face value the statistic is extraordinary. All things being equal, were the Susanne Bier-directed film released in cinemas, it would have racked up nearly half a billion pounds in just one week based on an average ticket price of £10.
By contrast, in the week of Bird Box’ release Mary Poppins Returns topped the UK box office for the second week in a row with £7.4m followed by Transformers prequel Bumblebee (released the same day as Bird Box) at just over £5m from an approximate audience of 700,000 and 500,000 respectively.
There are several reasons why this is not a fair comparison, but there are many other reasons why this lifts a veil not only on Netflix’s SVOD strategy but on the way Hollywood is being forced to change its business model to compete.
After all, this is the year when box office revenues for movies are predicted to be overtaken by OTT revenues for the first time.
Bird Box blindfold
Bird Box received lukewarm reviews but propelled by Bullock’s star power, the gimmick of having to perform tasks blindfolded and a marketing campaign on par with that of a major theatrical release, became a social media sensation with thousands of people and celebs posting videos mimicking the set-up. Netflix deftly inflamed the craze by calling for greater care while doing it - but not to desist entirely.
While Netflix’ data secrecy calls for caution there can be no doubt of the soaring demand to stream movies at home, nor of the importance to streamers of securing original must-see content.
It’s not just any old content that subscribers want either but premium shows and quality movies that they can’t get anywhere else. This holds as true for Netflix as it does for Hulu, Amazon, Sky or the forthcoming Disney+ and is the reason why content budgets are rocketing while the risk of not returning investment is increasingly high.
Better-tasting popcorn
Netflix itself has an evolving love-hate relationship with cinema. The company famously began as a mail order service for DVDs and continued to adopt an aggressive attitude to disrupting what it sees as outmoded distribution models.
Last year, chief executive Reed Hastings remarked that the only innovation cinemas had to offer was better-tasting popcorn, and content chief Ted Sarandos declared that Netflix is “choosing to be about the future of cinema.”
With the studios ringfencing the traditional cinema-first release window, Netflix opted to copy the success of its TV originals by investing in feature-length content exclusive to its platform.
Some of these might be critically derided – such as the multi-picture deal with Adam Sandler (which nonetheless proved such a hit that Netflix signed another four-film pact with the comic in 2017) – and Brad Pitt’s War Machine, which cost $60m and was widely considered a dud.
But with the combination of astutely weighed subscriber data and shrewd marketing Netflix seems to have hit on a number of successful formulae.
These include rom-coms, such as When We First Met, Naked and #realityhigh, a genre which Hollywood has all but given up on in recent years to concentrate on massive-budget tentpoles; local or foreign language films like Ramón Salazar’s Sunday’s Illness, Alice Rohrwacher’s Happy as Lazzaro greenlit or acquired in part to plug regulator and country-specific quotas; and prestige projects which have the dual function of enticing A-list directors to the platform and of generating awards-buzz respectability.
This strategy, initiated less than two years ago, can also be read as a deliberate strike at Cannes, the most prestigious film festival and arguably the most righteous. Its organisers have banned films from competition that (in compliance with French law) do not have a theatrical release before streaming online. In 2017 that included Netflix original Okja but not much else. This year Cannes’ stance backfired when festivals like Toronto, New York and Venice embraced Netflix financed Awards-baiting films like Coen brothers’ The Ballad of Buster Scruggs, making the festival seem on the wrong side of history.
Over the past year Netflix has seemingly undergone a Damascene conversion by granting a limited cinema release to those of its films with most chance of winning an Oscar. For example, Paul Greengrass’ docudrama of Norway’s horrific massacre 22 July was given a simultaneous cinema and online debut, and Netflix minted a 70mm version of Roma for a handily-timed theatrical outing this month when Oscar voting ends. Such a move is also designed to woo directors of the calibre of Greengrass and the Coens.
The streamer not only finances films (in the case of Roma) but picks up rights either from festival premieres (such as Come Sunday starring Chiwetel Ejiofor which aired at Sundance) or those discarded by studios. In the latter camp fall, The Cloverfield Paradox, Alex Garland’s Annihilation and Andy Serkis’ Mowgli: Legend of the Jungle (the latter two given a brief theatrical run) none of which were deemed likely to set the box office alight and may or may not have made a return for Netflix.
Cinema takes a hit
Box office revenue is already being hit from a number of quarters. This year, OTT revenues will overtake theatrical revenues for the first time, according to Ampere Analysis. SVoD has already surpassed cinema in the US, and the trend is widening to include European and Chinese markets. All in, OTT is predicted to reach US$46 billion in 2019, beating worldwide box office receipts of US$40 billion.
Among the chief reasons given by Ampere is the high price of tickets.
“There’s clearly an appetite for content among some consumers whether on the big screen, or a smaller one,” noted senior analyst Toby Holleran.
“The key for cinema is to understand that while SVoD subscribers are more avid cinema goers, this may not always be the case. Therefore, the shared experience of watching a film on the big screen must remain an enticing – and realistically priced – one.”
There’s growing evidence that breakout Netflix hits are also denting the prospects of theatrical releases. Analytics firm Vault modelled the potential impact of Netflix sci-fi hit Bright. Reportedly costing $90 million, the effects-heavy blockbuster starring Will Smith landed on 22 December 2017, the same weekend as Star Wars: The Last Jedi and Jumanji. According to Vault, the film would have taken $40m had it been shown in cinemas.
“Whilst a $40 million opening isn’t exactly considered a box office record, it did create headaches for the Jumanji marketing campaign,” suggests author David Stiff.
Vault calculates that Jumanji lost $10m-15m as a result of the clash and further predict that Bright would have gone on to gross $128m – not bad for a film which received poor reviews and further testimony to the data-mining accuracy of Netflix’ machine. It seems able to pinpoint the mix of stars, story and format which will appeal when commissioning projects and generate wider audiences for films that might otherwise suffer at the box office because the films remain on the platform building word of mouth (as happened with Bird Box, Bright and Annihilation).
Studios play the franchise game
The battle for content and the seismic shift to direct-to-consumer video pioneered by Netflix created the hottest M&A last year when Disney beat Comcast to 21st Century Fox. It also electrified the most eagerly anticipated business launch this year.
Disney+ will put the world’s biggest media company in direct competition with Netflix but analysts are unsure of the outcome. On the one hand Disney has to invest billions of dollars in content just to keep pace with the likes of Netflix which set aside $12 billion in 2018. At the same time, it will release much of this content on its new platform, waving goodbye to the licence revenue it would have received from third parties.
This is most notable in the case of Netflix where, according to Variety, Disney stands to lose $300 million a year by pulling all its content from its rival.
On the other hand, that content is among the most valuable in the world. Aside from 7,000 TV episodes and a 500-movie catalogue it includes the sprawling Marvel and Star Wars universes, both of which have new feature instalments due in 2019 and live action TV spin-offs in the works (Star Wars: The Mandalorian is in development).
Jon Favreau’s The Lion King and animated sequels Toy Story 4 and Frozen 2 will also be shown first on Disney+ (outside of cinema).
There is the also the potential to spawn abundant content opportunities with Avatar,James Cameron’s sci-fi extravaganza which is prepping a first-of-many feature sequels for 2020.
“The single worst thing Disney could do is launch a DTC product that consumers find underwhelming,” analyst Todd Juenger of Bernstein Research wrote in Variety. “We struggle to see how Disney can simultaneously make this [sustained] investment while also de-leveraging [paying down the debt on Fox]. We fear they will either underinvest in the DTC product, or fail to deliver.”
Disney is not thought likely to rip the floor from under its third-party carriage deals entirely. Its September 2016 deal with Turner for TV rights to air Star Wars movies runs until 2022 – by which time the new OTT service from AT&T-owned WarnerMedia will be long up and running. It will offer content from Turner, HBO and Warner Bros.
Wooing prestige projects
While Hollywood studios are gambling their future on mega-budget ‘universe’ expansion, a host of small to mid-sized features – among them the passion projects of pedigree directors - are being dropped. Netflix is there to pick up the pieces.
The chief pull from a director or star’s point of view is that a streaming platform is more likely to deliver a worldwide audience, particularly if that project is one that studios decide are uncommercial in subject matter or treatment.
Alfonso Cuarón’s black-and-white, Spanish-language art film fits that mould, as does Greengrass’ 22 July. Directors, cinematographers and editors also seem to enjoy a creative freedom at Netflix or Amazon outside the executive confines and stricter schedules of a studio major; an indie mentality with blockbuster budgets, if you like.
This explains why Guillermo del Toro, a classic Hollywood outsider, has chosen to follow his Oscar winning The Shape of Water with an animated feature version of Pinocchio for Netflix.
Martin Scorsese is perhaps the most lauded auteur to sign online to date. His U$100 million gangster movie The Irishman was picked up by Netflix when original studio, Paramount, got cold feet. Perhaps Paramount did not want a repeat box office performance of Scorsese’s previous passion project The Silence, but nonetheless it says a lot when one of the world’s greatest directors together with actors Al Pacino, Harvey Keitel and Robert de Niro can only get their movie funded by a streaming service.
“The Irishman is a risky film,” Scorsese told the Marrakech Film Festival just before Christmas. “No one else wanted to fund the picture. Netflix took the risk.”
Nonetheless the director seemed in two minds about the decision which might seem to relegate the big screen. “Everyone can make films today, but no one can see them. I have no idea of how the future will look in terms of presentation of visual storytelling as we have no idea what the developments will be.”
Amazon’s longer play
Although Amazon beat Netflix to become the first streaming service to produce an Oscar-winning movie when Manchester by the Sea won best actor for Casey Affleck and best original screenplay in 2016 (with nominations for best picture and best director) it has adopted a more low-key strategy.
Like Netflix, Amazon Studios has primarily backed director-driven projects that appeal to art-house crowds and attract awards attention.
Unlike Netflix, its distribution strategy is more traditional and less disruptive. Rather than pick a fight with the studios, Amazon offers all its movie productions – which include Woody Allen’s Wonder Wheel, Spike Lee’s Chi-Raq, Lynne Ramsay’s You Were Never Really Here and Luca Guadagnino’s horror remake Suspiria – a theatrical premiere.
This could be because Amazon is less interested in making money from box office returns and home entertainment sales than it is in attracting subscribers to spend more time on its subscription platform, Prime - and consequently more cash on online retail.
A major 2019 release co-financed by Amazon and Warner Bros to look out for is an adaptation of Donna Tartt’s Pulitzer Prize winning novel The Goldfinch starring Nicole Kidman and Ansel Elgort lenses by 2018 Oscar winner Roger Deakins.
And the winner is…
According to Ovum, Netflix will account for around one in three online video subscriptions worldwide in four years’ time. In many countries, its market share will be well over 50%, leaving most rival apps fighting over relatively small numbers of subscribers.
Others think Netflix could already be over-reaching itself, particularly if Disney’s withdrawal of content from the platform is replicated by other content owners.
“Individually any one of the big Hollywood studio groups does not make up a huge proportion of Netflix’s catalogue, maybe 4% or 5% of total hours,” Ampere analyst Richard Broughton told The Guardian [https://www.theguardian.com/media/2019/jan/01/is-this-the-end-of-netflixs-golden-age]. “If one or two pull their content Netflix can plug the gap. But if the market gets more aggressive against Netflix, it is going to get tougher.”
Ampere points out that Netflix net debt was $8.34bn at the end of last September and that the spiralling cost of content and marketing could see the company in a negative free cash flow of $3bn to $4bn in 2019, or $3bn more than it earns from subscribers.
Netflix could reinvent itself as an Amazon Channels-like aggregator, posits Ovum, handling marketing, technology, and customer support for a range of smaller SVOD suppliers in exchange for a cut of fees from subscriptions it brokers or manages.
But there’s always Amazon itself, a company which has several times the market cap of Netflix and Disney as it stands and which has already made moves into that other vital audience hot spot – live sports.
Reading between the lines, Amazon is considered the company with the most muscle to be last one standing in home entertainment though it will likely get there by building partnerships not knocking them down