All the quality of ARRI Alexa in reach of any budget

VMI

The ARRI Alexa, for many the gold standard of digital acquisition, has always been tantalisingly out of range of cinematographers working with tighter budgets – until now...

http://vmi.tv/news/article/231

By reducing the rental fee of all its  ARRI Alexa and Alexa Plus models* to £250/day and £300/day, the Alexa Classic is now actually cheaper to hire than that of the ARRI Amira, VMI is opening up fresh opportunities in workflow and creative imaging for producers and directors of photography.

“All too often when people have either an indie production in development or are shooting a pilot or a low budget show they find that the Alexa is frustratingly out of their reach,” says Barry Bassett, Managing Director, VMI. “For the first time they can broaden their creative options with a genuinely affordable means of working with the whole ARRI Alexa family.”

Since introduction in 2011, the ARRI Alexa has been preferred by cinematographers to create a glittering cast of high end TV drama like Game of Thrones to high profile features like Skyfall to Birdman.

The subsequent debut by ARRI of the Amira and the Alexa Mini brought the same impressive dynamic range and image qualities of the S-35mm ALEV III sensor to bare on new types of filmmaking.

The ARRI Amira is favoured for its hand held and extended shoulder-mounted operation and the Alexa Mini carries a 4:3 sensor to offer the capability of using 2x squeeze anamorphic lenses and is ideal for gimbal and drone work or when greater portability is required.

Each model can record in 1080p, 2K or (up-res'ed) UHD to render natural, organic colours and skin tones with incredible texture and beauty.

The reduction in cost of hire at VMI is considerable. An Alexa can now be hired from £250 per day with the Alexa Plus at £300 per day. It is a saving that also makes the cost of pairing the Alexa with a set of Master Primes a genuine alternative to selecting lower grade or mid-level cameras.

“The Alexas are stalwarts of the cinematographic community with good reason,” says Bassett. “They offer outstanding imaging and practical functionality in a robust package that makes them an unbeatable choice for all manner of productions.”