IBC
Consumer interest in Ultra HD should get a shot in the arm(chair) this summer when FIFA markets the higher-than HD resolution capture of the last three matches from the Maracanã stadium. It's not clear if any of FIFA's rights holders have opted to broadcast the feed which will nonetheless be used by several of them to demonstrate to their boardrooms what is possible.
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http://www.ibc.org/page.cfm/action=library/libID=2/libEntryID=228/listID=4
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