Broadcast
Trade show IBC is on target to break its record for visitor numbers having already sold the largest amount of floor space in its history.
More
than 55,000 attended last year and organisers anticipate a 5%
increase in numbers when doors in September.The
exhibition has sold a record amount of space, including that of an
additional fourteenth hall, with over 100 companies set to make their
IBC debut.
“Despite
the financial pressures of the Eurozone, exhibitors are showing a lot
of confidence in IBC,” said chief executive Michael Crimp.“That
may be counterintuitive but I think IBC is seen as a safe pair of
hands and an essential part of growing their long-term business.”
Also
new to IBC is a section devoted to file-based production, and an
expanded Rising Stars programme aimed at finding and inducting the
next generation of industry leaders. An
invitation-only Leaders Summit returns with an expanded roster of 20
delegates, including Discovery Networks International chief executive
Mark Hollinger and Sky chief operating officer Mike Darcey.
Headlining
the IBC Conference are ITN chief executive John Hardie and Samsung
Electronics executive vice president David Eun.
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