Friday, 22 October 2021

How the Battle of Lake Changjin is set to top 2021 box office

IBC

https://www.ibc.org/features/how-the-battle-of-lake-changjin-is-set-to-top-2021-box-office/8020.article

Everything about The Battle of Lake Changjin is huge.  The Chinese war epic has justified the country’s largest ever production budget of $200 million to take a domestic record U$769 million at the box office after three weeks on release. 

That’s already double the tally of No Time To Die which has notched a decent $313 million internationally (though it has yet to release in China) and more than last year’s global box office titan The Eight Hundred, another Chinese battle saga which grossed more than $468m. 

It’s not just the spectacular financial returns which catch the eye. The three-hour film, in script development for five years, credits three directors and six directors of photography including Peter Pau who won the Cinematography Oscar in 2000 for Crouching Tiger, Hidden Dragon. It stars China’s most bankable leading man, Wu Jing, action hero star of Wolf Warrior 2 (2017), which remains the biggest Chinese film in box office history with $867 million from a single market, according to THR. 

Changjin shot for a mammoth 200 days between December 2020 and May this year having been delayed from starting in February 2020 due to the pandemic. 

Many of the scenes were shot on location and by some accounts with actors and crew having to endure sub-zero temperatures. That’s fitting given that the film restages an historic battle fought by China’s People’s Volunteer Army in the freezing winter of 1950 when it forced the US military to retreat from North Korea.  

The production used more than 70,000 extras, a number not seen since Richard Attenborough herded 300,000 for the funeral scene in Ghandi (1982) and arguably the second largest of all time (ahead of the 50,000 extras for Spartacus in 1960). 

State run film distributor August Film Studio – founded by the People’s Liberation Army in 1951 – reportedly sent military personnel to advise the film’s producers Bona Film Group. 

Dneg and Tau Films took the lead on VFX with Dneg working on 575 shots led out of Montreal and produced in Mumbai. Tau Films operates in LA, Mumbai, Kuala Lumpar, Vancouver and Beijing.  

“Given that the box office in China is of similar size to the US production companies in China have increasing confidence in terms of making a return on their investment,” explains Guangle Jia, Dneg’s Head of New Business for China. “Producers are pouring more money and resources into Top tier projects.” 

Dneg plans to open an local office in Shanghai or Beijing. Indeed it would have done so already but for the pandemic. It won’t though be a huge facility, but one with expertise to lead on pre-viz and capture that top tier work.  

“Once we have a base there we can harvest more projects and help more local filmmakers,” says Jia. 

Hollywood trade press including Variety and THR are describing the film as a “glorification of Chinese sacrifices and heroism”; “a grind through the blood, sweat and tears of the real-life conflict”; “the bloody spectacle about killing Americans” and “a gritty battlefield actioner, in keeping with the nationalistic tone of recent tentpole Chinese filmmaking.” 

Its jingoism has clearly struck a chord with local audiences but Hollywood has long revelled in similar one-sided patriotism and slaughter of faceless foreigners whether Vietnamese (The Green Berets); Soviet (Rambo III); Japanese (Pearl Harbour; Hacksaw Ridge); Iraqi (American Sniper) or Libyan (13 Hours). The propaganda exhibited in these films renders impotent the judging of Chinese audiences as bloodthirsty. 

The film’s firepower demonstrates an increasingly confident Chinese film industry. A new benchmark for production values was set by The Eight Hundred, which was the first Chinese and Asian film shot entirely on IMAX cameras. 

At the film’s premier, producer and Bona Film Group president Yu Dong said that the Changjin “is not just an [index of how] the industrialization of Chinese film has been pushed to a new high, but more of how we can calmly take on large-scale production and investment equivalent to A-list Hollywood movies. 

“This is thanks to the courage of Chinese filmmakers, and, even more so, the huge confidence in the Chinese film market.” 

Of the film’s three directors, Chen Kaige is the most prominent having won the Palme d’Or at Cannes 1993 for period drama Farewell My Concubine. Hong Kong born Hark Tsui came to prominence directing Zu: Warriors from the Magic Mountain in 1983, made a couple of Jean Claude Van Damme features in Hollywood and the Once Upon a Time in China film series. Dante Lam, also from Hong Kong, made 2018’s Operation Red Sea, until Changjin the second-highest-grossing Chinese film of all time.  

Another A list director Andrew Lau was originally signed to the project. Lau, who has shot films as cinematographer for Wong Kar-Wei, co-directed Internal Affairs which Martin Scorsese later adapted as The Departed. The postponement of Changjin led Lau to leave the film and go into production on Chinese Doctors for Bona Pictures. 

This feature aims to put the record straight from a Chinese point of view on the country’s response to the Coronavirus outbreak. The film will focus on the front line of Wuhan's anti-epidemic spirit, according to Bona Pictures. 

The Korean War

The Korean War is known in China as ‘the War to Resist U.S. Aggression and Aid Korea’. The battle for Changjin appears to have been a last ditch attempt by China to prevent the Korean peninsula being overrun by the West. They sent anywhere between 60,000 to 120,000 PVA to push back 30,000 better armed and trained mainly US armed forces (under a United Nations banner) with the pivotal battle at the Changjin reservoir. 

Up to 10,000 US-led troops (and Korean civilians) and as many as 50,000 Chinese lost their lives, with 30,000 of those deaths on the Chinese side attributed to the harsh Korean winter, frostbite and lack of food. 

At the premier, director Hark Tsui quoted China’s Chairman Mao – who sent the PVA to Korea. He explained: “The quote ‘strike one punch to avoid a hundred punches’ really touched me. I decided then that my task would be to depict the truth of this quote for everyone to grasp. It seemed like the core of the entire film — that spirit of I don’t want to fight, but still, I must fight.” 

 

Dneg's role 

Working solely on sequences directed by Dante xxx, Dneg’s contribution to Battle at Lake Changjin totalled 575 shots including the build of 106 assets on air, sea and land. 

“Working from historical reference from real battles remembered by people who are still alive, the goal was to put the audience as boots o the ground in that world,” says Dneg’s VFX Supe on the show Lee Sullivan. 

“There were some shots it would be challenging to deliver in normal circumstances but the turnaround time was quite compressed,” says Sullivan who assigned three teams of Dneg artists to the task. 

One major scene involving significant VFX occurs at the beginning of the movie as the US army has been pushed to the bottom of Korean peninsula and had to effect a D-Day landing.  

“The physical shoot was mindblowing,” Sullivan says. “They had working period tanks in columns and a cast of thousands in uniforms but even so we had to augment it to make it epic, like Saving Private Ryan.” 

This including building the beach, extending the army, creating planes flying over and the city of Hungnam bombarded and burning. 

Another 20-minute long battle sequence in the middle of the film required all three Dneg teams working simultaneously to deliver. 

“While they were shooting they also had to contend with the worst dust storm in decades and in a mountain combat sequence they battled snow storms and fog and shot at night for weeks with very complex stunt work. There’s an incredible amount shot in-camera.” 

Thursday, 21 October 2021

Cloud native video – Yours. Powered by Blackbird

copy written for Blackbird

https://www.blackbird.video/uncategorized/cloud-native-video-yours-powered-by-blackbird/

Think Blackbird is just the developer of the market-leading cloud native video editing platform?

Think again.

Now any company wanting to leapfrog the competition and gain a gateway to the cloud can do so ‘Powered by Blackbird’ by licensing our core video technology.

What is ‘Powered by Blackbird’?

Quite simply this is the opportunity for enterprise customers to license modules of our patented core video technology to gain all the benefits of Blackbird, while having the freedom and scope to design the functionality and user interface in line with the rest of their product portfolio. 

Building your platform on Blackbird core technology modules can enable all or a selection of the following capabilities: 

  • Flexibility to operate on premise or in the cloud or a combination of the two
  • Advanced editing, clipping and media manipulation in a browser in the cloud or on-premise
  • Migration from CapEx to SaaS models

It offers the speed, the portability, the sheer convenience for video content teams to be able to work wherever they are, on any piece of kit. Whether you’re a CTO, a director of engineering or content creator you don’t have to be thinking about specialist hardware, or connection speeds. With Blackbird’s core video technology, content can be frame-accurately viewed and edited seconds after live from anywhere on bandwidth from 2Mbps.

The professional editing space is a relatively niche activity amid the universal business of video communication. More significant are the heavy workloads associated with shuffling media back and forth over networks or playing the video back on a multitude of connected devices. By incorporating Blackbird video technology, large media files need never be moved again.

Who can benefit from ‘Powered by Blackbird’?

Blackbird’s core video technology allows organisations to manage video like no other solution – enabling lightning-fast access to frame-accurate video editing and content publishing by anyone, anywhere, any time.

That means traditional video companies can now migrate their on premise infrastructure to the cloud. It means video companies wanting to move from CapEx to SaaS business models can do so. And any forward-thinking organisation seeking efficiency, speed and improved user experiences working with video from their existing cloud workflows can do so Powered by Blackbird.

For some companies Powered By Blackbird is a more suitable solution than integrating the core product. That’s because they can host their own video applications and user interfaces in the browser and in the cloud, leapfrogging traditional application workflows, at a stroke.

When Powered by Blackbird, your business can accelerate its journey to true cloud business models.

Core multi-patented technologies

At its heart, Blackbird is an IP company and holds 16 patents (10 awarded, 6 pending) around two central tenets: the Blackbird Codec and the Blackbird Libraries.

The Blackbird Codec is ultra efficient, developed for the cloud but able to work equally well on premise and aid cloud migration. It enables a high quality video proxies to be created faster than real time.

Blackbird is the fully-featured JavaScript professional editing suite that has re-written the rules of what is possible in a standard web browser: 18 video tracks, 36 audio tracks, complex transitions, blur effects, color correction, voice over – and much much more – all made possible from simply logging in to your Blackbird account from anywhere.

That the sector defining IP has multiple use cases outside of the core pro editing platform is one of the reasons the company has attracted media and technology luminaries including John Honeycutt (former Discovery and Google executive) and Dawn Airey (former Channel 5 and Getty Images CEO) to the board. It’s why I, after a career at Sky, Warner and BBC Studios, became CEO to guide its expansion transition in 2017.

Licence our IP

If a company wanted to engineer a browser-based video editing platform tomorrow it could likely risk years in R&D and potentially not come close to the lightning quick, efficient and resilient design of Blackbird.

Or it can take the Powered by Blackbird core technology and build a video editing platform on the back of it, today. All the power of a lightweight codec and the functionality of a coding library is available to deliver a supercharged browser-based cloud video editing platform.

A product Powered by Blackbird can create value for those companies that licence this core technology by dramatically lifting them away from on-premise CapEx to true cloud and true SaaS.

An example? A global broadcast company is currently integrating Blackbird video technology to enable its users to enjoy browser based, desktop editing workflows Powered by Blackbird, including their own editor and player. Under this first technology licensing contract, our partner will use Blackbird video technology to provide the basis for their own advanced on premise and cloud native editing platform, extending its use into new product areas.

Driving multiple major efficiencies for organisations

Blackbird is attractive to companies like Tata Communications, the NHL, Univision and A+E Networks because it is incredibly efficient in terms of productivity and delivers significant carbon reductions for users currently running on premise video editing workflows. This year we’ve produced white papers that have independently evidenced that Blackbird is upto 91% more carbon efficient and 35% more cost effective than non cloud native workflows.

One simple piece of infrastructure can be rolled out to thousands of people with no configuration, no downloads, or plug-ins.

Blackbird’s secret sauce behind your business transformation is that it’s available in the browser. Just pure SaaS.

If you aren’t making plans for cloud native video you may already be too late to the game.

“For those suppliers (and we argue those customers) wanting to enjoy the valuation levels of peers, you need to be in the cloud,” asserts analyst Josh Stinehour at Devoncroft. “This is reasoning from corporate objectives, though it reflects the deeper, operational benefits.”

Our doors are open. Come and talk to us about how we can help you go cloud native and reap the benefits of SaaS today.

Wednesday, 20 October 2021

Advertisers: Adapt or Die

NAB

The continual commentary regarding online privacy in the press and on social media is escalating consumers’ concern over the security of their personal data, which has ramifications for the overall financial health of the ad-supported digital economy.

https://amplify.nabshow.com/articles/advertisers-adapt-or-die/

The “IAB Outlook: 2022 Digital Ad Ecosystem” report makes tough reading for digital advertisers, and paints a picture of a sector that must swiftly reinvent itself to survive in this rapidly-evolving landscape.

IAB and PwC led a series of candid and anonymous interviews with nearly 20 industry leaders across the Buy-and-Sell side of the industry to inform the report.

“We are at an inflection point: invest or languish,” warns the IAB. “Make advertising a better part of the broader media experience: more flexible, iterative, agile and an ‘always-on’ part of how companies consider and engage with consumers for a more holistic and value-driven experience.”

The report highlights two trends in particular which advertisers should heed.

Waning consumer tolerance for (and expectations of) digital advertising is impacting the composition and size of audiences of ad-supported media and entertainment brands. A consumer-centric evolution is upon us and should include the development of new ad formats/resources/partnerships.

Federal government attention, as well as keen focus from this industry, is required to reimagine and prepare for regulatory changes in privacy policies and additional actions by walled gardens.

To counter the former, advertisers are urged to consider whether the consumer “wants this ad message and format from this brand embedded in this specific experience.”

It encourages experimentation that “shortens the purchasing funnel,” and an overhaul of measurement and monetization models.

On the latter, one unnamed ad exec says, “The industry should be educating consumers about what their information is being used for and how it’s being used, allowing them to make the choices they deem best for them.

“This should be the responsibility not only of advertisers, because they’re the ones using that information, but also data providers, whose business models include tracking consumers’ digital behavior, particularly shopping and spending habits, collecting and storing information.”

The warning arrives in the context of the elimination of third-party cookies (though delayed until mid-2023) and mobile identifier changes. These are creating “a tectonic shift” for many industry players who must “reimagine strategic planning and budgeting” for future brand growth.

Globally, as well as in the US (including state by state), regulators continue to debate how to best protect consumer data. And while they are particularly focused on tech platforms — such as  consumer data management concerns and free speech rights — many industry players struggle with a business model that requires adhering to regulatory standards while remaining competitive and growing revenue.

“Without the development of alternative, consumer-safe solutions for delivering personalized ad experiences, economic and operational disruption is on the horizon,” the report lays out.

Commenting to The Drum, IAB chief executive David Cohen said: “This report makes it crystal clear that we must acknowledge that consumer expectations are rapidly changing. Irrelevant and increased ad loads are not the solution. They want better, more useful ad experiences. They want us to re-focus on their needs, reimagine ad formats and reinvent what advertising can be. The next creative revolution needs to be about utility, not just cleverness.”

 


We Get the Monopoly We Bargained For, Says Dave Eggers

NAB

Google, Apple, Facebook and Amazon — aka GAFA, or The Big Four — may be an easy target but, as the latest episode involving Facebook’s profit at all costs controversy shows, Silicon Valley’s tech giants don’t exactly help themselves.

https://amplify.nabshow.com/articles/we-get-the-monopoly-we-bargained-for-says-dave-eggers/

Author Dave Eggers can’t miss. His latest dystopian sci-fi book “The Every” picks up where his 2013 bestseller “The Circle” left off. The new book features the world’s largest online retailer (referred to by its nickname, “The Jungle”), which has now merged with The Circle, the thinly disguised Google-Facebook clone from the first installment.

As a book, “The Circle” was a thoroughly entertaining and prescient piece of 1984-ism which depicted a self-censoring, self-serving monopoly that stamped out all forms of deviation and rebellion.

The 2017 film adaptation was less successful, and starred a miscast Emma Watson and Tom Hanks, who is no one’s idea of evil.

One of that book’s main Orwellian forecasts was the use of video and tiny cameras positioned everywhere and worn by everyone as surveillance, as if everyone were trapped in The Truman Show.

Wired and others criticized the first book for misunderstanding aspects of the internet and other technologies.

“But today we are swimming in the wake of two US presidential campaigns (and arguably a presidential term) conducted largely via social media and against the online tide of pandemic and vaccine misinformation,” notes CNET. “From this vantage point in 2021, Eggers’ visions come across as more clairvoyant than cartoon.”

CNET also carries an interview with the author. In it he says that he thinks we’re all to blame for passively going along with The Big Four’s ambition and control. We know the trade-off, he says.

“I think, generally speaking, humanity has spoken, and humanity has said that they want monopolies,” Eggers said. “As a species, we’ve proven that we want convenience, safety, certainty, all of these things that are made possible through data and surveillance, and we’re not as interested in humanity, freedom and mystery as we are in certainty, convenience and safety.”

The tech innovations in “The Every” are a dark joke but not far-fetched — and that’s the point. They include eye-tracking hardware that ensures you read every word of every user agreement, contract or legal disclosure; an app allowing people to film and tag misbehaving children with tracking chips embedded in their ankles; data analysis from e-readers with built-in eye-tracking to determine the formula for the ideal novel.

“There was a design firm here in San Francisco that was measuring laughter, for the same reason, because scientists said it was good,” Eggers said. “So then they said, ‘Well, the obvious next thing is to have a device in the conference room that will measure how much we laugh, and that’ll tell us how healthy our company is.’ It’s far beyond anything Monty Python or anybody could have dreamed up, but it really happened.”

Perhaps the most profound concept is the one that is actually true when you think about it.

He explained, “A new thing in the history of humankind is that you have to have a tether via your smartphone to participate in commercial society or democratic society.

“You are never untethered. And we’re never unstudied.”

 


I’ll Be Your Mirror: Reflection and Refraction in “The Velvet Underground”

NAB

The Velvet Underground were so underground and, with tracks like “Heroin,” so commercially toxic, that little classic performance footage or even promotional footage exists. Director Todd Haynes turns this lack of conventional material into the strongest suit of his documentary about the band.

https://amplify.nabshow.com/articles/ill-be-your-mirror-reflection-and-refraction-in-the-velvet-underground/

It has talking head interviews (including of surviving members John Cale and Maureen Tucker). It tells a narrative story and draws from primary footage, but in every other way The Velvet Underground is as unconventional as you’d wish.

Haynes is as interested in The Velvet Underground’s avant-garde roots in music, art and film as he is in the trajectory of the band’s cult following. Indeed, we don’t hear a Velvet Underground track until about 45 minutes in, and even then most of the familiar tracks like “Venus in Furs” and “I’m Waiting for the Man” are introduced from left field.

“I felt that by doing all of that, you would ideally hear the music in a new and fresh way — which is always the challenge with a band whose music is by now, at least within certain circles, so well incorporated in the culture,” Haynes told Slate during the New York Film Festival.

“The idea was to put you in a trance with the more experimental and avant-garde kinds of music that John Cale in particular was focusing on. We also used stems from the Velvets’ songs, without the vocals, without certain key components of the music, to kind of lure you into it, seducing the viewer into thinking that the core underpinnings of these songs were in the air before they were formed.”

This is Haynes’ first documentary but he’s made fictions infused with the legends of glam rock and David Bowie (Velvet Goldmine, 1998), and Bob Dylan (I’m Not There, 2007). In 1988, Haynes released his short biographical film Superstar: The Karen Carpenter Story, which portrays the last 17 years of the singer’s life as she struggled with anorexia, and uses Barbie dolls as actors. Withdrawn from circulation in 1990 following a lawsuit for copyright infringement for the film’s unauthorized soundtrack, Superstar gained a huge cult following and changed the very definition of a biographical film.

For The Velvet Underground, Haynes mined the archives of still images by major photographers, some of whom, like the teenage Stephen Shore, came out of Andy Warhol’s Factory in New York City. Indeed, the only real footage of this band was by Warhol, arguably the most influential artist of the 20th century.

“All this started in late 1965, about two years after Warhol committed himself to film. So, we didn’t have normal concert footage or tour stuff,” Haynes said. “We only had Lou Reed’s recorded interviews on radio and on film, and he doesn’t talk a great deal about the band. So we had to construct this whole preamble to the birth of The Velvet Underground without him and do it in a way that is compelling. [Plus] we only wanted people in the film who were there at that time.”

He includes Warhol’s movies, as well as experimental films from Jonas Mekas, Maya Deren, Stan Brakhage and Shirley Clarke, Jack Smith, Tony Conrad, Marie Menken, Barbara Rubin, and many more.

“This was not ornamental. This was completely intrinsic to the story of how these people met up, who they hung out with, the kind of work they were doing and how they really were the house band for Cinematheque screenings, before they were even called The Velvet Underground,” Haynes explained. “The music becomes visualized. And the culture becomes visualized. Not in a literal, illustrative way, but really the bloodstream of the culture we were trying to show through the films.”

Editors Affonso Gonçalves and Adam Kurnitz cut the movie. When Gonçalves and Haynes detoured to make Dark Waters (2019), it was Kurnitz who created the assembly briefed by Haynes to include things like playing Warhol’s screen tests of Reed and Cale in their full duration, and using a diptych and multiple screens as an embrace of the way Warhol and other filmmakers of the time re-envisioned projected, time-based images.

“When we saw his cut of the first third of the film, we were blown away because it was so compelling, both visually and conceptually,” Haynes said.

The director’s interview with film critic Amy Taubin for ArtForum is most enlightening. That’s because Taubin was there at the time of The Velvet Underground’s promotion at Warhol’s Factory. Warhol even shot screen tests of Taubin which are included in a “chapter” of Couch (1964).

She points out that Cale is a great narrator for the first half of the film, until the point in the story, in 1968, where Reed forces him out of the band. “Then he pretty much disappears, and I feel the loss of him,” she says.

Haynes replies, “There’s just no way to balance out or supplement the lack of Lou Reed (who died in 2013). I felt I could only take the testimony of the living and decide what and what not to use. There’s no direct relationship of subject to result. It’s a constant negotiation of information. John wanted to do a thorough and thoughtful job and took it so seriously, even though it’s a story that he’s given many times over the years.”

The film is also specifically about the avant-garde world in New York City at that moment in time. Not only were Reed’s lyrics “antithetical to the enforced optimism of so much of the counterculture at the time,” as Haynes says, but there was a cultural chasm between NYC and the West Coast.

The irritation with the flower-power of LA’s hippies holds no truck with Tucker today either.

“This love/peace crap, we hated that, get real,” the 77-year-old says in the documentary. “Free love, everybody’s wonderful and everybody loves everybody, aren’t I wonderful? You cannot change minds by handing flowers to some bozo who wants to shoot you.”

For good measure, Factory actress Mary Woronov adds, “We hated hippies. You know, flower power, burning bras, what the fuck is wrong with you? We become anti a lot of things that other people aren’t anti.”

The Velvet Underground is currently streaming on Apple TV+.

 


Converged TV Requires a Converged Ad Response

NAB

Streaming and linear has become increasingly converged and advertisers want to treat them as such when assigning spend. But impediments remain, notably the lack of an authoritative and consistent metric spanning platforms.

https://amplify.nabshow.com/articles/converged-tv-requires-converged-ad-response/

A new survey from TVSquared, in conjunction with third-party research firms Dynata and Advertiser Perceptions, asked buyers about the challenges and opportunities aligned with converged TV advertising.

Globally, TV is transforming into a cross-platform, cross-channel ecosystem, with roughly 75% of marketers across the US, UK, Germany and Australia in agreement that TV is now defined as linear and streaming platforms.

However, there’s universal recognition that the accuracy of cross-platform TV measurement and attribution is one of the biggest challenges to in this space.

“The State of Converged TV: A Look at Global Trends & Adoption” found the imitations and rigidity of the traditional TV advertising industry, and its legacy approaches to currencies and measurement, are the impetus to the top barriers to entry for converged TV.

There is considerable room for growth for advertisers wanting to achieve greater reach by allocating more impressions or investing more heavily in streaming platforms, the survey indicates.

However, linear is and will remain a key part of the media mix.

To achieve a reasonable amount of incremental reach, advertisers need to allocate at least 10% of their total TV impressions to streaming, is the advice.

The industry has also reached a point where the traditional currency no longer meets the needs of the market, with more than 70% of global TV buyers in support of all forms of TV moving toward an impression-based model.

The emergence of converged TV strategies is not limited to the US. As CTV adoption steadily increases in other markets, including the UK, Germany and Australia, advertisers’ video mixes will become more diverse.

Close to half of all respondents from Australia, Germany and the UK identified “accuracy of cross-platform TV measurement and attribution” as the top barrier to entry for converged TV.

As the converged TV world is rich with data and, ideally, cross-platform usage of that data, another top challenge across the regions was “growing concerns around privacy and security” (37%-45%). Specific to Australia, almost 40% of respondents cited “lack of accurate and scalable occurrence and viewership data,” while more than 40% in Germany and the UK rounded out their top three challenges with “difficulty targeting audiences across linear and CTV platforms.”

 


Playout evolves to cloud

InBroadcast 

https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110/index.php#/p/32

Automated content manipulation and delivery systems are getting more sophisticated, many introducing graphics workflows, ad insertion capability and management of multiple formats with integrated end to end systems from cloud to prem and everything in between. 

Pebble recently announced new configurations and a new brand for its powerful Pebble Remote solution, the remote management, monitoring and control tool for Pebble Automation and Integrated Channel deployments. 

“Now more than ever, broadcasters and service providers need secure, remote access to their playout environment, especially when systems can comprise multiple channels across several playout sites and in cloud deployments,” explains Mat Shell, Head of Sales. “Pebble Remote, formerly known as Lighthouse, enables users to securely monitor, manage and control their channels from inside or outside the normal transmission environment. Featuring fully configurable web-based dashboards, it provides mission-critical overviews of upcoming issues across the entire system, allowing users to react with ease and agility.” 

Pebble Remote is suited to business continuity applications, with a single operator able to oversee automatic playlist synchronisation between geographically separate systems. Deployments deliver robust security featuring full HTTPS support with TLS encryption, protection against brute force password and username attacks as well as secure password hashing. 

“Pebble’s user base has relied on Pebble Remote to provide continuity of operation, enabling flexible working scenarios over a series of lockdowns and at times reduced physical access to their playout facilities. Here the benefits of secure remote management and control have been demonstrated time and again.” 

VSNOne TV VSN’s playout system. A single software that simplifies the management of a TV channel integrating the ingest of files, baseband signals and IP streams, as well as live events, transcoding, device control and advanced graphics. Each box of this system allows up to eight SD / HD playout channels or four UHD channels, simultaneous SDI / IP / ASI / NDI broadcasting and publishing content to social media. 

The latest release of the system incorporates new improvements like HLS output stream encoding mode in playout for Ethernet module: Adding the ability to issue video segments and HLS playlists to the file system for subsequent issuance by a third-party web server and the possibility to upload those to remote web servers using HTTP PUT or POST requests. Furthermore, VSNOne TV has also improved the support of UHD and 1080P modes and added support for redundancy (SMPTE-2022-7) when issuing and capturing SMPTE-2110. 

“As you can see, VSN are always developing the latest features to our products and trying to adapt to our customer’s needs,” says Content Manager Marcos Cuevas. “Therefore, VSNOne TV and the rest of our solutions are available on premise and for cloud or hybrid environments. In addition, we provide the opportunity to choose between a pay-as-you-go model (SaaS) or a Capex business model.” 

“Chyron is driven by our customers,” states Carol Bettencourt, vp of marketing, Chryon. “We aim to streamline workflows, without adding other complexities. Commander is the perfect solution for automating MOS-driven rundowns, without a lengthy installation and launch process.” 

For your core production, Chryon’s PRIME Commander executes switcher ME control of sources, cuts, and transitions; cues and plays graphics and clips; and makes audio mixer adjustments. For higher production value, PRIME Commander also drives PRIME Live's AR and Video Walls.  

A playlist contains colour-coded playout status, expandable stories with scene details and timing, and mouse-over media previews identical to an NRCS. It will automate 24-hour news wheel programs with automatic time-of-day sequences, or for more dynamic programs, it will utilise manual controls to trigger sequences at the perfect moment. 

PRIME Commander plug-and-plays with MOS 2.8 compliant NRCS to automatically build and update playlists based on your journalists' rundowns in real-time. Additionally, Commander leverages industry-standard control protocols to drive a wider production ecosystem. The solution can manage additional I/O with external router control, control playout on VDCP media devices, and send simple commands to GPI-compliant devices. 

With Imagine’s latest suite of clean browser-based interfaces, operators have full control over channel automation, content ingest scheduling, and management of media assets. Requiring only a secure connection, an operator can remotely access browser-based clients anywhere in the world to monitor, control, and make changes to channel schedules easily and quickly.   

“Most existing user interfaces (UIs) are in the form of thick clients that require hardware and a specific operating system to run on,” explains Product Marketing Manager, Ignacio Revuelto Rosello. “A gateway system (Jump Box) is typically used to enable a remote operator to connect to the in-house system, and then a Remote Desktop Protocol (RDP) session is established to the thick client. This requires facilities to invest in additional hardware for each operator to connect remotely and has a limitation of a single operator per Jump Box.  

“Giving our customers simple yet flexible UIs enhances their operational experience, reducing the risk of errors so they can focus on mission-critical tasks for disruption-free services. Automation users in demanding playout environments can more easily manage highly reactive workflows and complex operations for multiple playlists simultaneously.” 

He adds, “Imagine’s existing ADC and D-Series customers will be able to leverage the agility of our new UI framework, enabling their operators or supervisors to customize UIs for broadcast-grade, remote-friendly playout automation dashboards.” 

ENCO Systems’ ClipFire is designed to offer broadcasters, cable operators, and streaming media providers a comprehensive, reliable and cost-effective platform for organizing, managing and automating critical broadcast production and integrated channel playout tasks. ClipFire combines functionality including ingest, media asset management, dynamic graphics, live production, and playout automation within a unified, easy-to-use platform while integrating seamlessly with third-party solutions to form frictionless, end-to-end media workflows. 

“We’re continually adding powerful new features to our ClipFire television automation platform,” says Bill Bennett, Media Solutions Account Manager. “ClipFire can now ingest and play out multiple channels of video simultaneously, with support for both baseband SDI and NDI inputs and outputs.” 

Further, on-the-fly transcoding enables ClipFire to effortlessly play a variety of mixed file formats and resolutions with transitions, while a new native Clip Editor allows users to adjust in/out points and merge clips directly within the ClipFire application.  

A new, resizable L-bar automates live video squeeze backs to accommodate wrap-around graphics for sophisticated visual experiences, while dynamic graphic overlays can be automated for real-time information display. ClipFire can also be optionally expanded to feed custom streaming channels with Visual Radio content on platforms such as YouTube Live and Facebook Live.  

ProductionAirBox is PlayBox Neo’s TV content manipulation and delivery system with the near-zero latency demanded for the fast-paced work environment of broadcast news, sports and live production. A wide range of file formats and resolutions can be imported into the playlist, with up to 16 digital audio channels to accommodate multi-channel multi-language programmes. The feature set also includes forward or reverse shuttle at up to 32x speed, mixing of different video resolutions and formats in a single playlist, logical content trimming, multi-channel audio output, plus support for a wide variety of compression standards and media containers. The NewTek NDI open protocol for IP production workflow is supported. 

Commercials are a necessary element of many publishing operations, not least in the TV arena. AdBox allows content owners to target advertisements for specific audiences by using ad insertion and digital programme insertion in both standard and high definition. PlayBox Neo’s Capture Suite is designed to simplify the entire process of broadcast content ingest. A multi-channel multi-server live ingest system, it supports a wide range of codecs and containers.  

“2021 to date has been a year of refinement centred on our Neo-20 series software,” says Pavlin Rahnev, CEO, Playbox Neo. “Operator efficiency continues to be the key driver, allowing reliable round-the-clock playout. Scheduling, ingest, QC, video editing, promo-creation, graphics, news banners, tickers, prompter feeds and presentation are all handled within a user-friendly unified graphic interface which is easy to learn and to operate.” 

Graphics overlay ads, a popular concept in traditional TV and digital media, is now making its way into OTT. Amagi’s graphics overlay solution enables content owners to deliver targeted ads across Free Ad-Supported Streaming TV (FAST) platforms.  

“Our server-side stitched, graphics ads solution is a unique technology offering that helps overlay contextual ads as lower thirds ads on linear channels, intuitively based on the video content,” says Srinivasan KA, Co-founder. “Real time insertion of graphic overlay ads at scale are compute intensive and cost intensive.” 

There are many ways in which it facilitates this. One is by leveraging three SCTE triggers - prefetch, immediate and insertion triggers - wherein the ads are fetched from the server, graphics processing is enabled and a trigger to identify the exact frame on which to overlay the ad is generated. This, says Srinivasan, “is an impactful solution for live broadcasters, ensuring minimal end-to-end delay.” 

Another method is by enabling ad fetching from ad servers based on user profile parameters shared with the servers. A series of images are created, zipped and shared in a standard VAST response. The graphics assets are then passed on for transcoding using a low latency solution, “saving a significant amount of time,” he says. 

It can also be done by transcoding graphic overlays. These include decoding the HLS video stream - a compute intensive process executed for every single unit graphics and master segment, as well as tiled encoding - a process by which the entire video frame is divided into tiles, with one of the tiles (bottom third) exclusively set aside for graphics. This is considered a much less compute intensive process compared to the classic decode->overlay- >encode process.  

Srinivasan says, “This technology customizes the service based on the programming strategy, offering content owners a cost effective and scalable solution for delivering impactful ad experiences.” 

 

The VOS360 cloud streaming platform from Harmonic is a fully managed solution that runs on the public cloud. It speeds up the creation of linear channels, live events and streams, direct to consumers or syndication partners. Using the platform, operators have creative control over content ingest, scheduling, playout, encoding, monetization and the creation of channel variants, with real-time agility.  

“Using the VOS360 platform, operators can deliver exceptional video quality from source to screen. As an end-to-end platform, it simplifies all stages of media processing and delivery,” explains Rob Gambino, Director of Solutions. “With it, everything can be controlled via UI or API. We offer an easy-to-use, feature-rich scheduler, or customers can bring their own. Our cloud platform supports rich graphics, including HTML5, as well as monetization, channel variant creation and personalization, all in one platform, without the need for any complex integration between multiple platforms. 

The VOS360 platform is innovative for a few reasons, Gambino explains. “VOS360 simplifies cloud playout workflows by supporting partnerships with multiple traffic management and playout automation vendors. In addition, it empowers operators to explore new markets such as free ad-supported TV (FAST). With the platform, it’s easy to create and distribute FAST channels for live events, without investing in additional infrastructure.” 

Aveco has customers with a complex network of primary, secondary and tertiary channels, with channels centrally controlled and originated at their headquarters, in regions and in the cloud.  

“We have running solutions that combine the power of on-prem and in the cloud for processing and delivery,” says CEO Pavel Potužák. “We do direct ad insertion as well as SCTE-35 management. We expand beyond playout to also bring to customers playlist driven social media publishing. 

“However, we are also focused upstream of playout – to media asset management. Our new generation MAM – GEMINI – has been designed with playout in mind. After all, it is important to manage assets, but the ultimate goal is to deliver them to the viewer. GEMINI has been integrated with our playout solutions in a unique way – both products share the same database and even share many microservices. There is no integration; it is a unified platform where events are flowing without boundaries and where the lifespan of assets is managed from the initial bits and pieces to delivery of final product to the viewers.” 

For virtual NAB, Rohde & Schwarz and Pixel Power are presenting an integrated workflow solution from ingest to playout that includes broadcast wide monitoring, multiviewing and storage solutions. These workflow solutions are available today, on premise, virtualized within a data centre or the public cloud.  

Well known for its successful studio production server VENICE, R&S is now showcasing the evolution to cloud functionality for ingest, transcoding and studio playout using public cloud with existing storage hardware that will synchronize content in the facility with the cloud solution. Studio content being ingested could be passed straight to master control for scheduled or immediate playout. Monitoring and multiviewing within the cloud uses SRT to bring multiviewer mosaics and monitoring content back to the studio.   

For delivery, again using public cloud, Pixel Power offers Master Control Playout workflows within the cloud as well as offering an on-premise or hybrid solution. Content ingested in the studio cloud could be made available for playout.  

“With integrated software defined, virtualizable monitoring and multiviewing a powerful portfolio for playout and transmission suites is now available in one system,” explains Ciaran Doran, Director of Marketing. “Integrated graphics and branding come with 30 years heritage and experience and offers workflow solutions for a range of sophisticated in-channel and cross channel branding and promotion as well as playout.”