Thursday, 27 June 2013

A fresh look for factual


Broadcast
The ‘filmic look’ associated with drama has filtered into factual.
Over the past year, the so-called ‘filmic look’ associated with drama has filtered further into factual productions thanks to new budget-friendly camera technology.
There’s no definitive show that started it all. Some point to Made In Chelsea, which established the look with Sony F3s in 2011 and has switched to F55s, supplied by Procam, for its fifth series.
Others suggest food formats like Jamie’s 30 Minute Meals (via S+O Media), or The X Factor and Britain’s Got Talent, which in their latest runs featured interview inserts shot on Canon C300s to contrast with the standard broadcast kit for audience/ crowd shots (all supplied by Hotcam).
Channel 4’s The Boy Who Can’t Forget was an eye-opener for Shaun Wilton, head of facility Shooting Partners. “Studio Lambert was nervous about using the C300 because it was just released, but they knew that for a lot of scenarios they would be shooting interviews in stark white medical offices and wanted to blow the background to focus attention on the person’s face.”
Broadly, the ‘filmic’ look is achieved by shooting on 35mm-sensor cameras with shallow depth of field, sending the background out of focus and bringing the subject in the foreground sharply into view.
“Ten years ago, kit choices were simple,” says Wilton. “There were Digibeta workhorses for on-the-shoulder ENG-style shoots, or high-end cinestyle cameras for drama. They were two completely different price points and competences, and they didn’t mix.
Even 18 months ago, most people wouldn’t have dreamed of taking out an Alexa or a Red on a factual show.”
The arrival of affordable shooters with 35mm sensors capable of the 50Mb/s data rates required of HD deliverables and of accepting top-of-the- range glass from Zeiss, Cooke or Angenieux has changed the picture entirely. Canon’s 5D DSLR series first broke ground, superceded by the hugely popular C300 and latterly Sony’s F5. In turn, these have forced down the hire cost of the cinematographer’s favourite, the Arri Alexa, and even the Red Epic.
Despite the camera’s reputation for a trickier workflow, Oxford Scientific Films selected the Red from Onsight for its shows The Secret Life Of Dogs and How To Win The Grand National.
“The low cost of the technology and a saturated market, including many Alexa owner-operators, has had people falling over each other for the business,” says Alex Trezies, joint managing director of camera and crew supplier Shift-4.
Where a full Alexa set, including ultra Primes, O’Connor head and Matte boxes, might have cost £1,300 per day a year ago, it is now rate-carded at £850-£900, and will probably go out for £650 to £700. A body-only C300, meanwhile, can be hired for just £150, though lens choices may push it to £500 – still well within daytime budgets.
“With the wealth of inexpensive and specialist stills lenses that can be used via the C300’s EF mount, the camera can produce impressive results in the right hands,” says Will Wilkinson, production director at hire firm Cruet Company.
Filmic doesn’t necessarily mean ‘glossy’, a look generally associated with a particular highly saturated colour, lighting style and/or stylised grade.
“You could say that The Apprentice has a ‘glossy’ look, but it is achieved through a combination of 2/3-inch-sensor F800s and a grade that has a steely, greeny-blueish feel that makes it very corporate and glossy,” says Cruet business development manager Adam Brown.
The C300 is more commonly used for supplementary or single-camera shows and records to Compact Flash.
For multi-camera shoots, the Sony PDW-F800 remains the workhorse because of the workfl ow safety that XDCAM disks provide against juggling with card-based media.
Princess Productions’ The Face, fronted by Naomi Campbell for Sky Living, is shooting an F800/HJ22 lens package supplied by S+O; TOWIE employs standard HJ22 and HJ14 lenses on F800s, yet manages to create a filmic style by creating soft, naturalistic lighting using Chimera Pancakes (below), Dedolight Octodomes or Joker Bugs instead of HMIs. Self-shooters can use pop-up Lite Panels for similar effect.
“Turnaround defines the workflow of TOWIE,” says Dan Studley, technical director at Hotcam. “Lime Pictures looked into C300s, but the data management needed for a show with just three days to edit and grade proved unmanageable.”
Indeed, the shoot-from- the-hip action of traditional docs would seem at odds with technology designed for stop-start takes on tripods. “You can’t move at the same speed as a run-and-gun camera with a video-style zoom lens, so it’s important to factor that in and choose the right format for the job,” says Wilkinson.
“Budget is why the PMW800 still has a lot of life left,” says Sam Higham, rental facilities manager at Onsight. “It just works with one operator and you don’t need additional crew.”
Not that this stops producers who want a dramatic sheen to their show. For Sky Living’s Styled To Rock, for example, TwentyTwenty asked Hotcam to devise custom rigs for five C300s, all time-code- synched and fed into a gallery.
Some productions mix and match actuality with a filmic feel. Ricochet’s Russians In The City is mostly shot on a PMW200 but features slick general views shot on F5 with Cabrio lenses (kit supplied by S+O).
Attempting to capture a look previously the domain of DoPs has given hire shops a genuine stake in productions. Far from shifting boxes, the expertise they have in-house can help producer-directors get the most from the kit. Most rental companies arrange training as part of the hire contract.
“We aim to give everyone an understanding of essential terminology – phrases like ‘peaking’, ‘ramping’ and ‘breathing in’ lenses,” says Shooting Partners’ Wilton.
“We often teach the basics of camera technique: how to frame, to white balance, and to set up a camera properly,” says Shift-4’s Trezies. “We get involved in lighting and shooting techniques. It’s a huge amount of information to teach in often very short timeframes.”
“The biggest issue is focus,” says Hotcam managing director Vicky Holden. “If you take your eye off the ball for a second, you get soft shots.” “On top of this, poor data management can lead to huge mistakes and additional costs, especially when shooting a lot of footage. We always try to impress on clients the value of a digital imaging technician,” says Holden.
“The additional cost of a DIT will often put clients off, but they can save huge amounts of money at the back end by avoiding mistakes.”
S+O head of operations Jessica Reece says: “I can’t stress how important it is to feel comfortable with the kit in the field. There is so much information that sometimes you need to boil it down and say: ‘These are the five things you need to know’.”
Shallow depth of field is currently in vogue, but this trend could soon become over-exposed. The wobbly shots of a second camera, perhaps in black and white, were fashionable a few years ago but now border on parody.
So what’s next? “The F55 will come into its own because it can record HD and 4K simultaneously. It has a global shutter to eliminate blurring on fast pans, and DoPs love it,” says Procam business development manager Ryan Lester.
There’s considerable interest in a forthcoming firmware upgrade to the F5 and F55. Where the C300 is limited to 60 frames a second, the Sony cameras will be able to shoot 120fps at 4K and, later, 240fps at 2K.
“High frame rates might be used to produce slow-motion sequences of high emotion – an X Factor winner’s victory punch, for example,” says Reece. “You could also use one camera [F5] to do everything rather than having to hire a separate slow-motion camera.
“The 35mm look is a high-cost look on a low budget – but everyone is looking for the next style and how they can make their shows stand out.”

Wednesday, 26 June 2013

CineEurope: Exhibitors can join forces to boost event cinema

Screen Daily

Quality of content, targeted marketing and the wider backing of exhibitors are keys to building alternative content into a $1 billion market, according to leading content owners, distributors and exhibitors attending CineEurope.

http://www.screendaily.com/5057781.article

Tuesday, 25 June 2013

Thursday, 20 June 2013

SkyB Engineering Chief Emphasizes Need to Get Ultra HD Right Ahead of Launch

The Hollywood Reporter

UK pay TV broadcaster Sky has no imminent Ultra HD launch plans but is nonetheless examining delivery options, which include over the internet rather than traditional satellite.

http://www.hollywoodreporter.com/behind-screen/bskyb-engineering-chief-emphasizes-need-572491

Wednesday, 19 June 2013

Streaming Forum: When Second Screen Becomes Second Nature

Streaming Media

Wowza's Chris Knowlton discusses how content producers can cultivate second-screen activity without distracting from the first-screen experience.

http://www.StreamingMediaGlobal.com/Articles/Editorial/Featured-Articles/Streaming-Forum-When-Second-Screen-Becomes-Second-Nature-90319.aspx%C2%A0…

Second screening is comparable to eating dinner in front of the TV. For many it's an everyday occurance, while for others its unthinkable. But whether you like it or not second-screening—now an adjective—is going to be around for a while so you'd better try it out.

That was the message from Wowza Media Systems VP of product management Chris Knowlton at Streaming Forum in Wednesday's session "Enhancing the Second Screen Experience with Multiscreen Streaming." He had a few pointers than could help media owners out.

Recent studies from Nielsen reveal that 85% of TV viewers are also second-screening at least once a month, with 40% of them doing so daily. Comparable figures from Thinkbox in the UK illustrate that 86% of people who have both TV and internet have multi-screened and 34% claim to do so on a regular basis.

“It's clear that second screening is growing and that strong second-screen engagement appears to increase viewers and their retention to content and to ads,” said Knowlton, referencing a Thinkbox study which had revealed this counter-intuitive behavior.

“You can create a virtuous cycle, in which the more you get people to talk about the content, the more people will watch it and the more you can charge for the advertising around it,” he stated.

He outlined five key things that a consumer needs in their second screen app. “Discovery can help them find content, but you need to help it to them easily perhaps by setting up the app to be a remote control,” he said. “Information supplementary to the primary content, such as IMDB data which can enchance the context of the main content. Participation means letting viewers vote or in some way interact directly with what's happening on the air. Enable some form of e-shopping related to what users see on TV. And social, a particularly key element, which means ensuring viewers can connect and share with friends during and about TV shows.”

Second screening is not necessarily a new distraction. People have always done the crossword, read a newspaper or talked with others while the TV is on. But new technologies present the first opportunity to link content on the primary screen with supplementary engagement on another device.

“For TV executives second screening is both scary and exciting,” he said. “Scary, because second device distractions run the risk viewers not becoming loyal fans, but exciting because if used properly, a second-screen app can pull them deeper into your content.”

Knowlton said the main distractors from primary screen content are email, unrelated web surfing, and shopping on unrelated sites.

Attractors, on the flip side, include remote control apps (Dijit Universal Remote for iPhones; Xbox SmartScreen or Nintendo Tvii); social networks; companion content; and third-party devised second-screen apps.

Knowlton's presentation focused on the latter two categories as an answer to how we can devise apps or experiences that attract viewers to engage in richer ways with the primary content.

“A companion app is where you have content specifically created to augment the primary content on the main screen and may include curated social feeds, synchronization techniques, gamification or stats,” he said.

“There might also be photos and video related to content and cast, schedules of when viewers are able to watch it and the ability to set reminders plus polls about show developments to encourage interaction.”

Some examples are SyFy for iPad, USA Anywhere, Showtime Sync, CBS Connect, MTV WatchWith, and Backstage Live (for Emmy awards).

The characteristics of third-party created apps is mainly that they work across different channels and properties, examples being IntoNow, Tvplus, Viggle, GetGlue, Fan and Shazam.

“As a viewer, with these applications, you can filter the content guide to what appeals to you. If you have 100 channels in the guide you can search across all of them and no matter the network it will retreive it for you very easily. It can also recommend different content.”

An example of a narrow third party second screen app is Beyond the Box: This app takes tweets from 2000 athletes and 1000 media commentators in the fields of hockey, baseball and American Football and curates them specific to teams or particular games.

A broader one is Zeebox, Knowlton outlined, “which aspires to be the app that broadcasters go to when they want a companion app but don't want to build it themselves.

“For example, it has an updated feature showing the most popular content based on Tweets or live viewing to draw you in. So you may discover new content that you may not have been looking for just based on the community around that content.”

“There are partners who can help build a social TV or second screen eco-systems for you,” he emphasised. “Second screen activity is going to go on regardless, so it is up to content producers to cultivate that activity, harness it, and to guide viewers to a deeper experience with content. You'll find that many of them want to do this anyway, they just need a little help.”

Streaming Forum: Inconsistent Measurement Slowing Investment



Streaming Media 

The lack of consistent metrics is blamed as a key factor hindering greater ad investment in online video. Plus, is Google really the Death Star?

Streaming Forum: Addressing DASH and HEVC Benefits and Roadbumps

Streaming Media 

An expert panel sees big advantages in the combination of HEVC and MPEG-DASH, although some issues still need to be resolved.

http://www.StreamingMediaGlobal.com/Articles/Editorial/Featured-Articles/Streaming-Forum-Addressing-DASH-and-HEVC-Benefits-and-Roadbumps-90332.aspx%C2%A0…


The promise of new video encoding technology HEVC combined with streaming delivery mechanism MPEG-DASH is widely considered a beneficial one, though questions of cost and deployment remain.
On DASH, Ali C. Begen, Cisco's lead engineer for its Video and Content Platforms Research and Advanced Development Group sounded a warning: “Nobody wants to be the first one to deploy -- but as case studies emerge things will get easier.”
Thomas Schierl, head of the multimedia communications group at Fraunhofer/HHI, said of HEVC: “It's typical of a codec that has just been published that there is no hardware decoder available -- although we expect this to come soon.”
These were two of several panelists on the Streaming Forum 2013 MPEG-DASH and HEVC new standards session who played key roles in ITU or MPEG initiatives drawing up the specifications.
“These are sets of open standards which will provide us with the confidence for interoperating different equipment and provide us with the means to reach new audiences by generalizing HD consumption to any device,” said Gilles Teniou, senior standardization Manager for content and TV services at Orange.
From a broadcaster perspective the combination also promises business benefits: “The combination of DASH and HEVC will be beneficial in improving picture quality, perhaps provide new services like time shifting, and at the same time as lowering bit rate, which is especially important in Germany where data caps have been introduced for end-users of video,” explained Bram Tullemans, project manager for software platforms and broadband networks for EBU Technology & Innovation Department.
There are caveats, though. “We've noticed that the quality of experience with DASH varies from one player to another even when both are accessing the same service over the same mobile network which could of course be frustrating for the end-user,” reported Teniou. “Perhaps metrics could be shared from the network to provide a better experience.
“The issue with DASH is who can make the best example files and show what kind of use cases can be developed?” Teniou added. “These discussions are ongoing. Then, what do broadcasters want to do with the standard? There are also questions we cannot solve yet, such as how to address subtitling standards, which are a mess. So we have to conform to the best option, which is not necessarily the ideal option.”
Qualcomm's technical standards consultant Thomas Stockhammer said, “From a pure writing-the-specification point of view, very little needs to be done with DASH. We deliberately set about reusing a lot of aspects available from AVC [DASH-264]. The issue is that this needs to be moved into productization and this requires testing and ironing out interoperability issues. Whether this is a task for which MPEG itself is responsible I am not sure. It could be partly MPEG but also bodies outside of it such as the DASH Industry Forum.”
From Cisco's perspective DASH is the more important technology. “As an open standard it means I can hook it into my transport and do something intelligent inside the network with the media segments,” said Bergen. “That's something of a drawback with proprietary systems. With DASH, hopefully we can see what's going on and make smarter decisions about transport.
“MPEG did a good job in terms of specifying the media segments [in DASH], but when it comes to encoding and packaging, these are an art. Nobody really knows how to choose different product profiles in order to make work seamless on the client side.
“While storage costs associated with hardware have been dropping and we may consider HEVC a more efficient use of bits, the amount of content being sent over the network, including formats such as 3D, multiview video and UltraHD, is increasing exponentially,” Begen argued. “That is a lot of new hardware, new transport links and routers. So from that perspective HEVC and DASH are essential requirements just to keep pace with demand.”
Although there are understood to be no royalty fees for deploying DASH, the license fees for HEVC have not been announced.
“The gains achieved by HEVC are quite high and so people will be prepared to pay for it,” says Schierl. “In the long run HEVC will save money or make money for people.”