Wednesday, 12 June 2019

T-commerce gets AI push

DTVE

Imagine if you could make your screen interactive – how would that change your business? That’s the proposition from Spott.ai, the Belgium-based outfit which has a SaaS cloud solution allowing clients to upload any content including video and make it interactive – and shoppable.
Speaking at the recent Zappware Strategy Summit in Ghent, company co-founder and co-CEO Michel de Wachter urged content owners, brands and broadcasters to look at the disruption in the media market as an opportunity rather than a danger.
“The next generation of broadcasting and Smart TVs has the intent of going far beyond just applications,” he argued. “Television-based commerce, also known as T-commerce, is on the verge of transitioning our perception of a viewer’s experience by integrating the option to buy products simultaneously. The idea is that one can act on the urge of buying the product seen in a show immediately rather than forgetting about it shortly after. T-commerce is a budding solution for marketers and retailers, as the power of consumerism has shifted to the buyers themselves.”
By providing contextually relevant information, Spott.ai’s software – which runs on the Microsoft Azure cloud platform and leverages Microsoft’s facial recognition and language detection software – transforms the audience’s experience of watching a live or on-demand show from a passive into an interactive one.
De Wachter claimed that more than 40% of the TV audience skips ads in a nonlinear environment and that more than half of viewers watch a second screen while watching TV.
“We have to create income and value in a different way,” he said. “You have to rethink the user interaction.”
It all comes down to making the user experience interactive, he said.
“Studies show that people still watch 2.5 hours of TV per day. Service providers invest a lot of money in content. But what you don’t allow viewers to do is what they can do on every other screen which is to tap or push, to interact. What happens if you give them a better experience?
“You have to increase reach by transforming TV into an interactive marketplace. Our technology can turn every platform into a purchase platform, no longer directing viewers to the brand’s website, but having viewers complete a transaction on your platform.”
Launched in 2016, Spott.ai clients include Lidl, H&M, Publicis Groupe, Decathlon, Unilever and the Eurovision Song Contest. It claims more than 60% interaction rates and greater than 3% click throughs boosting conversion to purchase.
“By processing content once [using Spott.ai technology] it becomes interactive across all platforms: your websites, social media channels, third party websites, interactive video player platforms and even physical assets, such as paper magazines and boarding,” de Wachter said.
The Spott.ai dashboard benchmarks performance of every unit of content on all platforms based on views, clicks and baskets.
He admitted that getting Hollywood studios to part with the data about their content (movies, drama) was an uphill task and that the concept would prove itself first on genre such as reality cooking shows or music shows which have an obvious second screen interaction potential (e.g download recipe and buy ingredients or utensils/ viewer singer and buy track).
“You can transform the UX directly into real dollars,” he insisted.

George Richmond BSC on Rocketman

Panavision
Elton John’s larger-than-life, rags-to-riches story is given the musical treatment in the new movie Rocketman from Paramount Pictures. The film is depicted as “a true fantasy” even though the script doesn’t shy from some of the more rock ‘n’ roll aspects of the British superstar’s lifestyle.
“The stress on fantasy really allows you to go into the musical side of things and to push the use of fantastical images to tell the story,” says George Richmond, BSC, who reteams with director Dexter Fletcher from Sunshine on Leith (2013), a musical set to tracks from Scottish band The Proclaimers.
This is Richmond’s third musical counting his experience as a camera operator for Dion Beebe, ASC on Rob Marshall’s Nine in 2009. While Nine was shot on film using spherical lenses from Panavision, Rocketman, was shot with a Panavised ARRI Alexa and G Series anamorphic lenses arranged at Panavision London.
“Now that I’ve shot three, I find musicals one of the most fun forms of filmmaking,” says Richmond whose cinematography credits also include Eddie the Eagle and Tomb Raider (2018). “Everyone seems to enjoy their craft, and it’s most enjoyable for me to be able to listen to the music and try to move the camera to the rhythm.”
He adds, “There were some terrific ideas in this script too including a great character arc for Elton as a 6-year-old, through his struggle with addiction and fame, to coming out of rehab. The way the script is structured with scenes of rehab at the beginning and end, and at various points in between, allows you to jump into whatever time period you want to tell the story.”
The screenplay by Lee Hall (Billy Elliot) charts the pop icon’s early years as a working-class north London lad, then as a prodigy at the Royal Academy of Music. The story follows his eventual musical partnership with songwriter Bernie Taupin, and his preparations to release Honky Château, his 1972 breakthrough album.
Taron Egerton (who appeared with Elton John in Kingsman: The Golden Circle which was lensed by Richmond) stars as John. Jamie Bell plays Taupin, Bryce Dallas Howard is Elton’s mother Sheila, and Richard Madden is Elton’s manager John Reid.
While needing a lightweight camera to assist in the fluid camera moves he was plotting, Richmond’s principal criteria in acquisition was to “buck the trend” of filming with large-format cameras.
“I wanted to try to create an image more in keeping with how we remember the 1950s to 1970s period, by not putting too much information (resolution) into it.”
He selected to work with the Super 35 chip of the Alexa Mini shooting ARRIRAW 2.8K for the anamorphic and open gate 3.4K for the VFX spherical footage.
“The other key decision was to shoot anamorphic,” he says. “I’m a great fan of anamorphic. You can infuse a sense of period into the project just by the lens choice but when we combine Panavision G Series lenses with the amazing set design, lighting design and costume design of Rocketman then it makes my job a lot easier.”
Rather than song and dance numbers, Rocketman features a number of narrative-led fantastical set pieces for which Richmond devised complex, fluent camera moves.
The sequence choregraphed for the song “Rocket Man” is the film’s center piece. “It begins with Elton at his party popping pills and drinking booze, then he throws himself into a swimming pool, sinks to the bottom of a now impossible large underwater space and sees a younger version of himself singing back at him. He’s pulled out of the pool, and we see him in an ambulance singing snatches of the song as medics try to put an oxygen mask on him. In a space that resembles the loading area of a hospital, his stomach is pumped of pills. We transition into some fantastic industrial space where he gets undressed and changed in a graphic silhouette with the LA skyline in background. Then, suddenly, we’re out into the Los Angeles Dodgers stadium where Elton begins to sing and then goes up like a firework and explodes. You can imagine how much fun it was to create those images, which looked terrific with the anamorphics,” he says.
Richmond’s focus puller, Dave Cozens, worked with Panavision London to have correctors/shims added to the wide G Series to reduce the falloff on the top and bottom portions of the frame.
“Generally, when shooting wide open on the wide anamorphics you get focus aberrations on the outside of the frame but with careful calibration you can tune those aberrations out of the top and bottom but leave them on the side. That allows you to increase the amount of useable focus when shooting wide or close to actors – so the top of their heads, for example, are not out of focus – while retaining faster fall off at the sides for a vintage anamorphic look.”
Another sequence set to “Saturday Night’s Alright for Fighting” was conceived as a single long-shot and required considerable preparation. It starts out with Elton in a pub, moves with him outside into an alley, through a fence then into and around a funfair populated by crowds of (1960s gangs) Mods and Rockers where a fight breaks out. It then tracks back the same way to settle Elton once more in the pub. The sequence is used to transition Kit Connor, who played 12-year-old Elton to Egerton playing Elton as a young man.
Richmond explains that the camera was mounted on a Stabileye head attached to a straight 4-foot-long metal bar and carried through the sequence by key grip David Appleby and camera B grip Craig Sheils.
“This allowed us to move the camera from ground level to full reach during the shot and it is small enough so as to be discreet, very mobile and not in the way of the lighting,” he says. “It’s stabilized but gives a slight handheld life to the shot.”
For the finale to the defiant song “I’m Still Standing,” Egerton was shot digitally to blend in with 16mm footage of the original 1983 promo which was shot in Cannes and directed by Russell Mulcahy.
“The original intent was to shoot our own version of the promo, but in what was a really clever idea from Dexter and Matthew (producer Matthew Vaughn), it was felt to be more playful to use the original negative of the video and use the selected shots required. The 16mm rushes were de-noised to remove all grain.
“We shot Taron against bluescreen with matched lighting and superimposed him on top of Elton and painted out the elements that didn’t work. A small amount of grain was then added at the end to help it all sit in.
“It’s a fitting end to Elton’s journey whom we have seen rise to fame, his deterioration into addiction and then coming out the other end triumphant.”

Tuesday, 11 June 2019

Craft Leaders: Polly Morgan, ASC BSC


For some cinematographers, it is the technical aspects that make them fall in love with the role. But for Polly Morgan, who’s credits include Legion, Inception and 6 Balloons, it was her love of colour.
Every successful cinematographer seems to possess the superhuman ability to tune into the world with a heightened visual sensibility. Which makes Polly Morgan, ASC BSC, a superhero.
“As a cinematographer, and perhaps it’s true of any artist, I feel like I belong to a secret club where we get to look at the world in a unique way,” the British born DP tells IBC365. “I see little pieces of magic every day. It could be light coming through trees or a patch of sun on a wall or reflections bouncing on someone’s face. When you’re used to looking at the way light interacts with people and movement and colour it really opens your eyes to a whole new world. It’s a very sensual and evocative experience. I can get lost even sitting on train looking at the raindrops on the window.”
It turns out that Morgan was exploring her superpower at a very early age, even if family and school were a little bemused by her behaviour.
“I remember being told at school, repeatedly, that I should focus on the academic side,” she explains. “Doing art wasn’t necessarily thought of as a good thing but that’s where my passion always was.”
Her infant dyslexia goes some way to explaining why film and art spoke to her more than the written word.
“Writing and dictation were always harder for me to grasp whereas I could always remember images. Shapes and colour were ingrained in my mind. I was always able to be more descriptive in pictures.”
Growing up in rural Sussex she spent a lot of time playing outside. “My imagination ran wild. When I was read to as child, I would imagine scenes in my mind’s eye. Sometimes my dad would come downstairs at 5 AM and I’d be there in front of the TV with the sound off, just sitting trying to make a story with images.
“Even today, when I ready a script, it is images that comes to me first.”
When a Channel 4 crew used the family farm as a base to shoot a documentary about composer Edward Elgar, the thirteen-year-old got her first taste of filmmaking.
“They let me look through the eyepiece and ride in the crane. I fell in love straight away.

 “I kind of knew I’d be involved in TV production of some sort. My grandfather was an artist, my mother is a painter and sculptor and although I’m the only one of my four sisters who works in the arts, perhaps because I’m youngest I was given freer rein to do what I wanted growing up.”
She took a broadcasting studies degree at Leeds University and then a year out in Toronto as PA for a commercials producer before returning to graduate. Then she began working as a runner at Ridley Scott’s RSA.
“When I was a PA someone said it would take 10 years to realise my dream of becoming a cinematographer. I was horrified as I was so hungry to shoot, and I promised myself I’d do it quicker. That was when I was twenty-one and I shot my first feature at thirty-one. Looking back, I wouldn’t change a thing.”
America-bound
America was calling. “Having grown up watching all these stories made in America I always wanted to move to the States. I considered it aged 19 but Canada was less intimidating. It was a stepping stone.”
While working as camera assistant to Haris Zambarloukos, BSC (Murder on the Orient Express), she was encouraged to apply to the American Film Institute in LA.
“I was paying to make short films in my spare time, and I guess he saw that passion in me. He had graduated from the school and had had a wonderful experience,” she says.
“It took me a few years to get there as I still had to pay for it, which isn’t cheap, but I was awarded a Fulbright Scholarship which helped a lot.”
Morgan gained more experience with cinematographers including Wally Pfister, AFC on the set of Christopher Nolan’s Inception (which won the Oscar for cinematography).
“I’m fortunate to have met some really generous and supportive cinematographers and Wally was one of them,” Morgan explains. “Watching him light for 90-odd days on that movie helped give me confidence in lighting. I learned how to work quickly and how to create a mood and feeling without being afraid of the dark. I do like to play with shadows and light and create atmospheric images.
“I also learned how camera and light interact with each other. Rather than concentrate on achieving the perfect light, you light the space and give the actors freedom to move within it.”
Art and science
Cinematography is both art and science and if Morgan seems such a tactile filmmaker you wonder if the technical mechanics leave her a little cold.
“I was very fortunate when I was camera assistant to work on big-budget studio movies. They were shot on 35mm, and everything was done in the old-school way and a lot more complicated than digital. It took me a while, but I studied the books and learned from some of the best DPs in the business and as I shot more and more the technical side became second nature. I learnt to expose correctly, how to light and select film stock and filters.
“But no, I’m not as technical as some. I joke with some friends of mine who are DPs that they should go and work for NASA. They are very intellectual in the way they use technical terms to describe what they want. The way I think, and talk is more emotional and comes from a sense of feeling and colour. It’s a more visual approach, full of colour, texture and contrast. I still love to get involved with testing lenses and sensors or film stock, but it still comes down to how an image makes make me feel.”
She adds: “You can fixate on the latest technology, such as capturing the most resolute image possible, but perhaps the better choice for the story, might be a lower resolution and a softer more evocative accent.”
Morgan shot her first feature in January 2011: Junkie, directed by Adam Mason, followed by the indie The Truth About Emanueland has since shot 6 Balloons, episodes of BBC psychological drama From Darkness and CBS historical drama Strange Angel as well as filming additional photography on FX’s anthology series American Horror Story.
Now based in LA, she recently finished lensing Lucy in the Sky, the first feature from Fargo creator Noah Hawley with whom Morgan had worked on Marvel Comics’ serial adaptation Legion. The film also reconnects Morgan with actor Natalie Portman from Morgan’s time as assistant camera on V for Vendetta in 2005.
IBC
Inspired by the real life of NASA Captain Lisa Nowak, Lucy in the Sky is about an astronaut who returns home from a long mission and finds herself losing her connection to her family.
Morgan says: “The story of a woman’s journey of self-discovery resonated with me. When I spoke to Noah, he wanted to be authentic in his storytelling and approach the material in a very visual way. We connected on the idea of emotion and texture.”
Morgan selected the Panavision DXL camera using the RED 8K sensor paired with anamorphic lenses. The high resolution was essential in order to capture various aspect ratios used in the storytelling.
“We used frame size as a tool so that when a character feels free, we open up the aspect ratio and in other scenes we close it down to express their claustrophobia,” Morgan explains.
“The process of filmmaking is always an evolution. When I read a script all the images flood to mind, but these are isolated until you begin to work with others. You work with the director to ensure that their vision and feeling for the film are aligned and then there’s a lot of teamwork over many months to bring this to screen. But the part that still gives me goose bumps is seeing images that I only imagined come to life. That is the most incredible feeling.”


Wednesday, 5 June 2019

Striving for gender parity

Broadcast
Technicolor is on a mission to increase diversity and tackle the VFX industry’s talent shortage.
The dial is ever so slowly nudging to parity in the entertainment industry. This year more women than ever before were nominated for Academy Awards in non-gender specific (non-acting) categories – and the Oscar ceremony saw more women take the stage winning or co-winning in categories including Best Documentary Feature, Best Live Action Short, Best Animated Short, and Achievements in Sound Editing, Production Design and Costume Design (though none were nominated for directing).
It’s also the year in which Technicolor’s Maxine Gervais (Black Panther) became the first woman to win a Hollywood Professional Association award for Outstanding Color Grading.
Among the many male dominated industry crafts, though, VFX stands out. The global pipeline of potential VFX talent graduating from university averages just 21 percent female. Milk co-founder Sara Bennett remains the only woman VFX supervisor to win an Oscar (for 2016’s Ex Machina); Suzanne Benson the sole female VFX artist won for Aliens back in 1986.
At the same time, the exploding demand for content is straining the limited pool of talented VFX artists and technologists in the industry.
Rachel Matchett, worldwide head of Technicolor VFX, believes that creative diversity is a solution to the talent shortage.
She says, “No one came to my college when I was growing up and talked about VFX but we are actively doing that now and the more we can expose the opportunities to colleges and to parents, then the better chance of finding even more talent regardless of gender and particularly to grow the female workforce.”
Matchett has spent two decades in the industry moving through the ranks to achieve a leadership position where she hopes to affect change. After a decade at sister facility MPC she now heads up Technicolor VFX, a ‘boutique’ division within the wider group spanning sites in LA, Toronto and London focussed on episodic TV drama
“My first step is to make sure I am promoting and pushing female leadership to have the respect of the creative team around them,” she says.
To that end, she promoted Kate Warburton, Tricia Pifer and Robin Nozetz to executive produce the division in London, LA and Toronto respectively.
“Everybody knows it’s a male dominated industry,” she says. “A lot of women feel the need to have a voice but are not sure how to articulate it and be listened to. The more you get women into senior leadership the more they will have the ability to nurture future female talent.”
Her goal echoes that of her boss, Technicolor’s global president of post, Sherri Potter. Her policies aim to double the industry average across the organisation to 40 percent female and to raise that to 50 percent in 2020. For Matchett, that means recruiting or promoting at least 75 female staff.
Matchett, who cites producer Claire Simpson (Coraline, The Curse of the Were-Rabbit) as an influence and inspiration on her career, is a Women in Film and TV mentor and takes an active role in Access VFX, a cross-industry initiative to promote diversity and inclusion in the VFX industry.
One challenge is to overcome the perception of VFX as a traditional computer graphics-based job, and to see it as a career that offers unlimited opportunities to be highly creative and to do ground breaking work.
“I really feel there is so much talent that doesn’t get tapped into and is not given a crack of the whip. It’s about helping women into the workplace and giving them the confidence to make mistakes because that’s the only way you can grow.”
She says she hasn’t “outwardly witnessed” sexism at first hand but suggests that a lack of diversity is often down to barriers in building relationships with male hierarchy.
“A lot of VFX is about relationship building with clients but in the creative world your work should speak for itself. You could have a hundred different showreels and not put any artist names to it and simply pick out the work you like. That would be true meritocracy.”
Indeed, Lauren McCallum, Global MD of Technicolor’s Mill Film, contends that diversity and inclusiveness can enhance the VFX creative process by delivering more engaging content.
“The reality is that many of us go to the cinema because we want to experience something new and different,” she says. “If you don't change the range of perspectives contributing to the creative process, the likelihood of really reaching that full artistic potential is limited.”
Mill Film adheres to the same aggressive targets to reach gender balance in its creative workforce and by the end of 2018 had a female artist community representing 41% of its total.
A frequent assertion heard in VFX is that women don’t pursue their careers because it’s too difficult to endure the punishing lifestyle that can demand 16-hour days for weeks on end and still have a family. Yet the idea that many are not self-selecting out of the industry needs serious consideration.
“It is a deadline intensive environment and one push we are making at Technicolor is to develop software tools such as [in house pipeline] Pulse to benefit a quick turnaround and to keep the guesswork out of what clients need to do,” Matchett says. “The level of experience of a director needs to be honed as well. Many are not used to dealing with all aspect of VFX so part of the job is helping them understand what CG can do for them while managing our teams so that they don’t burn out.”
Recent work at Technicolor VFX includes over 600 2D and CG shots as sole vendor on BBC and HBO period drama Gentleman Jack for writer director Sally Wainwright. Other projects include 150 shots on The Spanish Princess for Starz and 350 shots on Channel 4 mini-series Chimerica including recreations of Tiananmen Square in 1989.
That’s just out of London. Matchett also has overall responsibility for shows including True Detective, The Loudest Voice and Big Little Lies out of LA andFrontier out of Toronto.
“With a two and half hour feature you have a good idea of the shot count and work involved but episodic is more of a moveable feast,” she says. “What was budgeted for in episode 8 may have changed by the time they get around to shooting it. So, until they shoot each episode you’re never quite sure what are going to be hit with. Schedules are challenging and expectations are an all time high but the diversity of work makes it creatively exciting.”
Matchett admits it will take another few years before industry initiatives like outreach to higher education begin to generate a significantly wider pool of female talent.
“The ability to target a certain percentage is a strong statement but it can’t simply be words and no action. It’s something that you need to believe in and push for.”

Rogan's pursuit of purpose and integrity

Broadcast
The husband and wife team behind Rogan Productions why they aim for productions of purpose, perspective and craft.
“It may be trite to say that we want to make the world a better place, but we genuinely believe we have the ability to shift the way people see things,” says James Rogan, co-founder of Rogan Productions.
There can be few more powerful testaments to this than the recent series about one of the highest profile murders in Britain. Stephen: The Murder That Changed a Nation was an indictment of the police inaction to the racist murder 25 years ago and picked up two Grierson awards for Best Historical Documentary and Best Documentary Series.
Rogan points to O.J.: Made in America, an ESPN Films documentary mini-series from 2016. “That was a massive creative turning point and Stephen was a kind of response to that,” he says.
“The response to Stephen when it was aired across three nights on BBC1 was overwhelming. These ambitious pieces can become events that people talk about.”
Rogan Productions is led by husband and wife team, creative director James and managing director Soleta Rogan. Their ground rules are that every project must have a strong sense of purpose, perspective and craft.
“With every project, we have a very strong sense of what we want to say and the impact we want it to make,” says Soleta Rogan.
“You want to make sure people can share directly in the experience of those who have been at the forefront of major events. That means finding the right perspective for such a purpose.”
Before setting up independently in 2013, James Rogan’s directorial work included BBC2’s Life in the Freezer Cabinet, about the budget supermarket chain Iceland Foods; and BBC Storyville’s Trouble with Pirates. Along with Roger Graef, he also co-directed feature doc Monty Python: The Meaning of Live, which was about the legendary comedy group’s last performance.
It’s a style dubbed ‘true fiction’ by director and producer Asif Kapadia, who broke the mould in 2010 with his archive-driven portrait of racing driver Ayrton Senna and for whose company, On The Corner Films, Rogan directed Stephen.He says he launched the indie to develop “passion projects” inspired by narrative storytelling: “I come from a fiction background and believe that all the creative values of fiction should be present in documentaries in order to make them both truthful and accessible.”
“Our films are very driven by character in a way which comes from fiction,” says James Rogan. “We use commentary or voiceover infrequently because it can feel lazy and not the best way of delivering the story, and we use experts sparingly and only when they add value.”
An example of this is One Night in 2012, a feature-length Imagine special for BBC1 about Danny Boyle’s opening ceremony for the London Olympics, which was assembled with user-generated content from the body cams of volunteers.
Other characteristics of James Rogan’s documentary treatment include a close working relationship with the editor. “That collaboration is very important,” he says. “I don’t script films in advance.”
While ideas are often ripped from newspaper headlines, Soleta Rogan says the key is also about “asking what’s going to be big in two years’ time”.
“Sometimes that can count against you when you sit down with a commissioner and you’re basically asking them to take a punt on your hunch that your idea is going to hit the right note with an audience way down the line,” she adds. “But we’ve won quite a few of those arguments now.”
“As a director-led company we strive to work with both new and experienced filmmakers because their voices bring about a greater range of perspectives.”
The company has also worked with several established directors on other major projects. Recent examples include Stabbed: Britain’s Knife Crime Crisis (Toby Trackman for BBC1), Border Country(Guy King for BBC4 and BBC Northern Ireland; co-produced with Erica Starling Productions) and two-part BBC Panorama special Crisis in Care (Angie Mason), which airs tonight (5 June).
Looking to newer directing talent, Neringa Medutyte, made her directing debut for the Rogan-produced Waiting for Invasion, which about conscription in Lithuania, for Al Jazeera’s Witness strand. Panorama’s Can Violent Men Change? landed experienced producer-turned-first-time director Katie Hindley an RTS nomination for independent journalism.
Rogan also has an established branch for branded production with Rogan Digital, a commercially focused division behind online content for the Stephen Lawrence Charitable Trust and The Craftsmen’s Dinner, a YouTube series commissioned by whisky brand Balvenie featuring chef Michel Roux Jr.
“One key advantage of a stream of digital work means we can remain wholly independent and that gives us full autonomy over how and when we make films that ultimately meet our own creative objectives,” says Soleta Rogan.
With at least another four projects due to deliver before the end of the year, the company is focused on growing the Rogan brand and the ambition of its output, while maintaining commitment to its core values.
“We know a lot of our currency is in the quality of our delivery so we’re very careful not to compromise on that,” says Soleta Rogan. “We want to be discerning enough to support projects of integrity and the highest level of craft because that’s the way to achieve maximum impact.”

Craft Leaders: Asif Kapadia, director


IBC
At one point in the new film about his life, Diego Maradona says: “I played football because I didn’t want to return to Villa Fiorito.”
The documentary suggests that the intensity of his battles on the pitch, and the insecurities he exhibited in a chaotic life off it, was forged in the poverty of the Buenos Aires shantytown where he grew up and the subsequent sudden shock of his superstardom.
“People only remember the latter version of Maradona, his deceit, his drug problems, his obesity,” says director Asif Kapadia. “They forget how incredible he was. They think they know him, but they do not. That’s what this film sets out to reveal and confront.”
Sport biopics are not new to Kapadia, nor are talented but flawed and tragic subjects. His previous documentary features, Senna, about Brazilian racing driver Ayrton Senna, and Amy, about the late singer-songwriter Amy Winehouse, share similarities with Kapadia’s treatment of the 60-year old ex-footballer.
Tabloid journalism has turned the Argentine into both genius and pariah, but Kapadia unearths a more complex, sympathetic but still enigmatic character.
“There’s a bit of Senna and Amy in Diego,” says Kapadia, who travelled to Dubai to interview him on several occasions. “Like Senna, he is a Latin American hero of the people. Like Amy, I don’t think he’s ever been able to feel comfortable in his own skin. For whatever reason it got to the point with both that even when things were going well, they would push away the people who cared for them. It’s linked to their addiction, but it’s also linked to being a child star.”
Subverting documentaries
The Londoner has spent four years, on and off, making the film although the idea came from a book he’d read long before making his first documentary.
“I wanted to test myself with somebody who is still around and to tell a different type of story about what happens when you get older if you’re a star.”
Personal challenge is important to Kapadia’s own motivation. His graduation short from the Royal College of Art, Sheep Thief, was shot on 16mm using a non-professional cast in Rajasthan. It won multiple awards.
His first feature The Warrior (2001) was shot in the Himalayas and desert regions of India and in Hindi, winning the BAFTA for Best British Film. Next, he went to the Arctic tundra to shoot Far North, a psychological drama starring Sean Bean and Michelle Yeoh.
In contrast to director Paul Greengrass, who has taken his background in documentaries into gritty dramas ripped from the headlines (United 93; 22 July), Kapadia made the switch from fiction to documentary “intentionally to subvert the genre” by treating real-life stories like a drama.
This included ditching the customary talking heads and narrative voiceover for a more intimate approach that managed to tap into the vulnerability of his personality. Senna’s depiction of the Brazilian’s fate is almost spiritual.
Amy, on the hand, became a musical. He says: “My family background is in India and Bollywood films use songs to tell narrative. Clearly Amy is not here to talk to, but we do have her songs and her lyrics which are very personal and in the film, they become her voice to help us understand what was going on in her head.”
Of the switch from drama to documentary, Kapadia explains that he went through “a mid-life, existential crisis” between ten and 15 years ago when he realised he’d fallen out of love with fiction and with the process of making it.
“I’d spent all my life watching and working on drama,” he explains. “Making one was the gold standard, everything I’d aimed for, but I just wasn’t being engaged any more. I felt that most movies I saw were just pretending to tell incredible stories.”
True fiction
Kapadia says his interest in film had always been in the cinema of Japan and Asia, France and Italy but that his own attempts at ‘world cinema’, like The Warrior, had been tough.
 “Without making a film in the English language and without a major star you just cannot get incredible stories with big characters financed,” he says. “I guess I sat down one day and realised that there are incredible, powerful stories about huge characters waiting to be told that didn’t require the pretence of fiction. Amy, Aryton… there’s nothing formulaic about their lives. These are characters who lived their lives in ways that just couldn’t be made up.”
Even better, the material to tell their story was already out there.
“With Senna, everything was free to view on YouTube. Anyone could have seen the footage. There were fans in France and Brazil asking what a Brit is going to tell us about Aryton – until they saw the film. We managed to take all these materials, we did the looking and we showed his amazing life in a way that hadn’t been done before.”
The mix of archive pictures overlaid with mostly contemporary audio from interviews conducted by Kapadia is styled as “true fiction”.
“One of the things I find frustrating about drama is that the process can somehow kill spontaneity,” he says. “It can lock you down to what you want to say but with documentary, I can be investigative and journalistic.”
He continues, “I begin by doing a lot of research. I look at footage, read books, throw the net as wide as I can to find out everything about a character. Only after a year or two of the writing process do we start to find what looks like a story. We’ll do interviews which often throws up more questions. We’re constantly asking what we can show; how can we tell an idea. It’s very organic and evolved. Also, I like to change my mind and start again which is entirely contrary to how you would direct fiction.”
There’s criticism of the documentary conventions which preceded Senna. “The personal experience of the documentary maker on the subject matter - their voiced narration, sometimes their filmed presence, often distracts from the story. I wanted to treat [the subject matter] like a movie and find a way to present it so the audience could form their own idea.”
That sentiment goes double for Diego Maradona who has been the subject of countless video articles, highlights reels and documentaries including a feature by Emir Kusturica which The Guardian dubbed a “fawning biopic”.
“Diego is a tricky character but the journey to making a film about him often becomes the film. I wasn’t interested in that at all.”
Kapadia’s style is also to use a kaleidoscope of picture and sound manipulation. He studied graphic design before film and the influence shows.
“I was at a show on print making and pop art at the Hayward Gallery last year and it popped into my head that essentially what we are doing is like [Andy] Warhol: taking footage and making something else with it,” he says.
“We’re taking material and zooming or panning into it, altering its colour, slowing it down, adding text and music, clipping dialogue, taking interviews from here and there to create a new interpretation which, I hope, is somehow more aesthetic, more political, deeper, emotional.”
After Amy became the UK’s most successful documentary with earnings in excess of $25 million, Kapadia had his pick of projects. Through On the Corner Films, the production company he runs with producer James Gay-Rees, he exec produced another football doc about troubled Brazilian striker Ronaldo; a retrospective look back at Oasis (Supersonic) and last year’s hard hitting three part examination of police inaction following the racist murder of Stephen Lawrence.
He has also returned to fiction, directing Ali and Nino, an adaptation of a classic romantic novel set in Azerbaijan, and two episodes of Netflix serial killer series Mindhunter for showrunner David Fincher.
A bio-doc of boxer Mike Tyson is rumoured and would make an obviously juicy next target for Kapadia’s attention.
“I am interested in taking not particular likeable characters and humanising them,” he says. You’ve got to have interest in humanising them but without passing your own judgement. I guess if someone were to run a line through my work all the way from the Royal College of Art to today you might suggest they are about outsiders. One of my tutors at film school made that observation but it’s not something I’ve consciously thought about.”
His trilogy of documentaries is about talent brutally short-circuited by the system. If Senna, in Kapadia’s film, was the tragedy of one man versus the commercial machine, Winehouse is portrayed as a working-class hero whose wings were burned by the media. Maradona, for all his faults - including a drug compromised relationship with the Camorra - is fighting demons not always of his own making.
Where Amy controversially suggested that Winehouse’s spiral downwards could have been suspended by her family, it’s clear from Diego Maradona that his parents were nothing if not supportive.
“Diego left home very early,” adds Kapadia. “He’s been searching for a home ever since. Just the fact of where I had to travel - Barcelona, Dubai, Argentina and Italy - in order to catch up with him shows that he never stays in one place for long.
“Really, the place that was closest to home was Naples.”


Monday, 3 June 2019

Hollywood Cinematographers Lead Way for the Rest of the World

Variety 

As the largest and oldest cinematographer society, the ASC has long been a source of inspiration — and guidance — for overseas artists and international groups similarly dedicated to the craft.
“On a global scale, the ASC is respected as the first organization to elevate the work of the cinematographer in the eyes of the industry,” says Michael Goi (“American Horror Story”), a former ASC president. “Whether it’s the explorations we spearhead on burgeoning technologies or the way we bring attention to innovative techniques through our magazine and ASC Awards program, the ASC has been a galvanizing force.”
Cinematographers working far from Hollywood have relied on guidebooks and manuals from ASC for generations.
“In my early years, the ASC was the criteria of cinematography,” says “Mad Max: Fury Road” DP John Seale, who began his career in Australia before working in Hollywood and beyond. “We devoured all the information from its handbooks and eagerly awaited the new magazines to see how the ‘big boys’ in Hollywood were creating magic.”
During the Australian new wave of the 1970s and films like “Picnic at Hanging Rock,” on which he was a camera operator, “DPs used the ‘set’ formulas of Hollywood cinematography as guidelines that could be manipulated to accommodate their own culture’s individual presentation,” points out Seale, a member of Australia’s society in addition to ASC.
French cinematographer Richard Andry (“Madame la Proviseur”) and Denmark’s Dan Lausten (“The Shape of Water”) both describe the ASC’s manuals as “filmmaking bibles” when they were getting their start decades ago. For the Frenchman they were “the key to a dream world.”
When Laustsen later met Kees Van Oostrum, the Amsterdam-born current president of ASC, “I realized how much amazing work the society does for the world of cinematography by harnessing and passing knowledge through generations of cinematographers.” He is a member of Denmark’s society as well as ASC.
Dozens of national cinematographic societies have adopted the ASC as their model. Among the newest and smallest is Lupon ng Pilipinong Sinematograpo in the Philippines.
Shayne Sarte (“Kailangan Kita”), a member of that society, commends the ASC for the technical information it shares with cinematographers and the entire film community. She adds: “The importance they give to continuing education is remarkable.”
The ASC may have helped define and advance cinema language but it has always been a two-way process. Just one example: The distinctive style of film noir has its roots in pre-World War I Europe, brought to Hollywood in the 1940s by cinematographers like Italian Nick Musuraca (“Out of the Past”).
Indeed, many ASC members are also members of overseas cinematographer societies. This, by default, has opened the exchange of ideas between the ASC and the rest of the world.
“The language of cinema becomes more universal as the ASC invites people to join its society,” says Santosh Sivan, director and cinematographer of “Ashoka the Great,” and a member of ASC and India’s society. “In doing so, the ASC respects the different sensibilities and cultures of each artist and together the craft of cinema moves forward.”As digital technology threatens the role of the cinematographer “every aspect of the cinematographer’s art has the potential to be changed without our control,” asserts Roberto Schaefer, cinematographer of “The Kite Runner” and member of ASC and Italy’s cinematography society. “The ASC is taking a lead to protect and guide our vision from set to screen.”