Friday, 25 January 2013

Wealth and decadence: Simon Duggan ACS on The Great Gatsby


British Cinematographer 

Simon Duggan ACS details how stereoscopic 3D was used to craft a greater connection with the film's performance and storytelling for Baz Luhrmann's majestic The Great Gatsby.


Filmed four times previously, notably in 1949 and 1974, F Scott Fitzgerald’s 1925 literary masterpiece The Great Gatsby is retold by Baz Luhrmann as a parable for our times. Starring Leonardo DiCaprio, Tobey Maguire and Carey Mulligan it charts the lives and loves of an elite and the impact on them of sudden wealth, staged with the director's characteristically flamboyant visual style.

Speaking from the set during filming in late 2011, Luhrmann said he approached the adaptation, not “as a much-loved museum piece” but in the spirit in which Fitzgerald may have written the original, “as a piece in an age full of new possibilities enabled by new ideas and new technologies.” Seen this way, he stressed, “shooting in 3D made perfect sense."

That sensibility also informed his choice of cinematographer. Simon Duggan, ACS (Australian Cinematographers Society) had previously lensed VFX-heavy action films such as Die Hard 4.0, I Robot and Knowing.

Baz wanted Gatsby to have a sense of reality and modernity, of being present in the Jazz Age where everything felt new, technologically advanced and sophisticated,” reports Duggan, speaking to British Cinematographer from location and also this March in the final stages of the grade. “Visually, we created the opposite of an expected period treatment with scenically aged sets, static cameras, and classic lighting.”

Having convinced executive producer Barrie M Osborne and Warner Bros, that Gatsby should be a native 3D shoot, Luhrmann got the go-ahead in 2010. Red Epic cameras were chosen as they were at the time physically the smallest camera to fit the lightweight 3Ality TS5 rigs and of filming 120fps 2.35 5K.

“I'd used the Epics before and was very happy with the look and image quality,” says Duggan. “On set you can get very close to your desired look through colour temp, tint and exposure settings on the camera leaving your DIT to fine tune on Redcine and keep a general log of settings.”

By shooting 5K they got the maximum quality out of the sensor and then downsized to 2.5K for VFX. “Having the ability to go back to the 5K image meant Baz could do large blow-ups such as additional close ups from existing medium shots, or grab a tighter background plate for a keyed foreground when he required them.”
With no prior experience of stereoscopic filming, Duggan took an introductory course at the Sony 3D Technology Centre in Culver City to learn basic technical and creative aspects. “I then immersed myself into the world of 3D, so by the time I joined Baz for tests [at Bazmark's New York office] I had a pretty good understanding of the opportunities of the format,” he recalls.

Luhrmann's lab-style tests with a twin-lens camcorder conducted with key cast, in the autumn of 2010, helped him grasp a visual grammar that would capture a performance using stereo cameras.

Dial M For Murder, Alfred Hitchcock's 1954 3D suspense drama was screened as inspiration for Gatsby's creative quartet which included Duggan, stereographer Alonso Homs and production designer Catherine Martin.

“That film proved for me, how fundamentally different 3D is in terms of dramatic staging,” says Luhrmann, also an accomplished theatre director. “It has a force that is born quite simply from its ability to capture great actors playing against each other in a tight space and toward the camera, something like the theatre.”

According to Duggan: “Baz and I wanted the viewer to be in among the performances and to really feel an intimacy with the actors. Baz loved the similarities that 3D filming had to staging a theatrical performance where he could create depth by blocking actors and designing set pieces.”

That stereoscopy could be used to enhance performance and draw out the humanity of a character was the single biggest take away from the development stage. Broadly, the idea was to allow a character to feel excluded from the story world and by implication draw the audience closer (literally) to the emotion in the actor's performance by making subtle use of negative parallax.

Translating it into practice, when principal photography began at Fox Studios Australia and locations in and around Sydney, meant confronting key conventions of filmmaking notably, the over the shoulder shot for two-person dialogue and the close-up.

“In 3D there is nothing like being right in the face of the actor or close-up on a detail with a wide lens,” says Duggan. “A close-up with 3D volume and detail is incredible since it heightens the viewer’s access to the actor’s emotions. You can read the subtlest of expression and look straight into their eyes. It probably felt slightly invasive at the start but once the actors saw the results, they loved it.

“We really had little choice of what lenses to use with the more compact 3Ality rigs as we required a lens system with a smaller front diameter to enable us to use wide angles on the smaller mirror box such as the 16mm. We generally used from 16-21mm for our wide shots, 21-40mm for our medium shots and between 40-85mm for our tighter shots. Rarely did we go much longer as it starts to counter the effect of creating 3D depth as little stereo separation can be wound into the shot before positive parallax causes eyestrain.”

Although the mirror boxes on the rigs are already fairly small (412mm length x 350mm wide), lighting the actor’s faces in close-up to avoid shadows was a challenge. Solving this, Duggan created a special eye-light with an LED strip that lined the perimeter of the mirror box.

“For extreme close-ups, Baz was interested in using lighting to reflect the mood or situation of the actor, so while this was as unobtrusive as possible we would be in close to the actor, much like lighting a commercial pack shot,” explains Duggan. “The way the human brain processes and fuses stereo images together is the first part in convincing the viewer that the images are real. We wanted to maintain this sense of reality using lenses similar to the human field of view, and to use a natural depth of field to give a more immersive experience than possible in 2D,” he explains.

They soon found that the medium shot, capturing more volume of an actor’s body in a more realistic way, meant that they didn’t necessarily require coverage of a conventional close-up. In one scene, Tom Buchanan (played by Joel Edgerton) joins Jay Gatsby (Di Caprio) at his mansion for a party. They are sitting together when Gatsby’s butler comes in to tell him that someone is on the phone.

“As the butler comes close to Gatsby’s ear and gives him the message, there is a perfect layering of Tom and Jay and the butler so that you can easily read the emotion passing across their faces,” says Homs. “It feels like three close-ups in one. The physicality of the performance is much more readable. You don’t need to go as close to the face, and you don’t necessarily need to go to the eyes, but when you do close up on the eyes in 3D it makes that shot all the more powerful. You are then looking at a face that has volume, where there is more information to scan and more emotion to read.”

Extreme close-ups were selected for intense moments, while mid-shots with two or three characters in frame at varying distances from the lens conveyed “not only the interaction between the characters in frame but additional detail and volume, so that the viewer can find their own close-up on any character within the frame,” says Duggan. “An actor’s body language is amplified in 3D. The shot is easier to read because you are a lot more aware of detail.”

He continues: “There are common techniques in 2D filmmaking to direct the viewer to an actor or point of interest, or to create depth by using devices such as a shallow depth of field, soft focus foreground objects, long lenses, and backlighting that verges on silhouette. But these are often less effective in 3D as they go contrary to the effect of creating a convincing realistic world for the viewer.”

Duggan's approach to lighting was to accent the volume of the stereo image by maintaining a certain amount of roundness to the lighting and to show detail by adding layers from foreground to background.

“I found that a backlit foreground image against a dark background looks like a cardboard cutout,” he says. “In most cases Baz had freedom to move the camera anywhere he wanted. Many times we would start with a wide shot, such as a party scene, and end up on a close-up, often employing handheld lighting starting outside of the wider frame with the gaffer running in behind the camera and landing on the close-up. We also had all of our lighting running through dimmer boards so at any time we could cross-fade it as the camera moved around the scene.”

Lurhmann's style, from Strictly Ballroom to Moulin Rouge, is to keep the camera constantly on the move, placed on telescoping cranes, dollies, and Steadicam with Gatsby no exception.  Depth perception was increased within each scene by having the camera travel through architectural features such as arches and doorways or exterior foliage.

“The weather and seasonal changes play an important part of Gatsby's storytelling with snow, rain, blowing leaves, and smoke additionally used to enhance dimensionality,” says Duggan. “The camera even passes through tunnels of people to create a continuous reveal of characters and the spaces they inhabit.”

The latter is a part of a scene in which Nick Carraway (Maguire) enters Gatsby’s mansion for the first time. A party is in full swing and the excess of the period is on display, illustrated by a richness of texture and colour in set and costume. There’s a flurry of movement as Carraway enters the main hallway, tracked on Steadicam and from his point of view.

Since fast movement of objects across the camera in stereo can cause a disconcerting strobing effect (overcome by higher frame rates), yet wanting to maintain the sense of bustling activity with lots of foreground crosses, Luhrmann choreographed actors to move either on a diagonal line towards and past or away from the lens.

Dailies were created on set using Redcine for colouring and projected files on the studios 3D projector. DIT [Brook Willard] and Data Manager [Stephen Freebairn] worked out a LUT for the projector working from the MFX editorial files they were also providing.

The VFX department received a copy of the original 5kK Red files and downrezzed to 2.5K for post work, final grading and stereo geometric adjustments were done using Baselight 8 and Mistika software.


“We aimed to match the look of the US in the 20s, at it's height of wealth and decadence, when everything was almost brand new,” says Duggan. “Baz wanted to put the audience right there and then, rather than have the feeling of nostalgia. The look varied from exaggerated, colourful and glossy party scenes to monochromatic landfill dumps, all of which the Epics captured beautifully.”

Thursday, 24 January 2013

Advertisers take control


Broadcast
File-based workflows underpinned by asset management systems are shaking up the supply and delivery of ads to UK broadcasters, reports Adrian Pennington.
The transition to file-based work flows is near universal in the creation and supply of video advertising to broadcasters.
With it has come a significant shift in the management and delivery of ads on a global scale. Cloud-based asset management services and faster fi le-transfer technology are enabling major international brands from McDonalds to P&G to achieve greater control over their production and supply chain.
“Dealing with physical tape was cumbersome and only a few post houses and specialist ad-serving companies in each local market could do it,” says Thomas Bremond, international vice-president of US ad giant DG. “In a fi le-based world, moving assets around has become much more of a commodity, so the focus is on who can provide those services quicker and cheaper.”
DG claims to serve 80% of the ads that air in North America and to deliver half the country’s syndicated long-form programming. When it launched into the UK late last year, it shook up a market dominated for a decade by IMD and Adstream.
“The traditional ad-serving business, ours included, is at risk,” says Bremond. “With connected TVs, brands can go direct to the consumer, and with the introduction of broadcasters’ own targeted advertising [such as Sky Adsmart], there is no value any more for agencies that simply deliver an ad. You have to deliver a media plan, a campaign, the data surrounding it and relevant analytics.” DG’s response was to acquire online ad-serving outfit MediaMind for £260m in 2011.
The division has just unveiled a second-screen ad-synchronisation technology with Audible Magic. IMD, Adstream, DG, Beam and other media logistics specialists already perform a variety of tasks including quality control on master copies, issuing copy rotation instructions, adding identifying clock numbers via clearance system Clearcast – which is run by UK broadcasters – and transcoding into the appropriate technical specifications for linear playout, VoD and online publishing.
“The last-mile delivery company risks disintermediation unless it brings more value to the supply chain,” says Jon Folland, co-founder of Nativ, whose Mio asset management platform is used by car firm Audi, among others.
“Brands can now integrate asset management platforms to empower them to automate many previously laborious tasks, and to manage the delivery of copy themselves rather than using a third party. “If brands outsource to another company, they are often penalised for storing their assets in more than one system. The current inefficient supply chain lends itself to digital cloud platforms, where brands have more control over their content and can drop overall operating costs.”
Beam has responded by moving its services upstream. According to director of operations Noreen Connolly, brands should be adopting an asset management system that begins at the concept stage and follows through to the final clock assignment. “Brands are looking to have one system that does everything for them to maintain brand message consistency and to make significant cost savings by avoiding duplication of work.”
As a subsidiary of The Mill, Beam receives the bulk of its work via the facility, but will face an uphill task to expand against competition from the production marketing system of Hogarth Worldwide.
The WPP-owned group has been working on browser-based MAM platform Zonza for 18 months, initially to manage the global distribution of TV commercials for WPP clients. Now it plans to “aggressively commercialise” the platform, according to Mark Keller, chief technology officer and founder.
“One of the huge frustrations of global brands is that after paying for a TV ad, they find it extremely difficult later on to find the source material for repurposing or transcreation,” he says.
“The video could be stored at a post house or third-party agency located anywhere in the world, and when a brand manager needs to review or reuse the assets, they have to interrogate multiple archives just to pull out the footage. Although the assets are their property, they are often charged to have the asset located and sent to them. This results in massive wasted effort, and unnecessary fees.”
Keller says such problems can be solved by switching to Zonza, which will host all of a brand’s assets centrally in the cloud and under one metadata schema for straightforward search, retrieval and transparent billing.
“Zonza enables clients like Nike and Unilever to upload, download, search and view video at master broadcast quality, faster than any competitive system, and without losing control of any asset,” he says.
“We will work with whatever distribution channels are available but brands are concerned to find a cheaper alternative so it does mean that existing distribution companies have to add more value.”
However, IMD, whose network is predominantly European, doesn’t see its business as under threat. “The infrastructure that integrates with the different playout systems of each broadcaster shouldn’t be underestimated,” says Shelby Akosa, managing director, UK TV and radio.
“You also have to be trusted by client brands and broadcasters to deliver all of the time. We guarantee a campaign gets delivered on time. Our clients have never paid late copy because of us.”
Updating Clearcast
Hogarth scored a coup in November when it landed the contract to build Clearcast’s new copy clearance and ad management system, beating incumbent Adstream.
A Clearcast spokeswoman said the decision to replace Adway follows significant growth in the number of scripts and ads held on the system, particularly with online video formats advancing at a rapid rate.
“Over the years, we’ve upgraded Adway to match the pace of change, and last year 32,000 scripts and 64,000 video files were uploaded to the system,” the spokeswoman said. “However, we’ve reached the point at which it cannot be upgraded further.”
Both Hogarth and Clearcast have been at pains to defuse alarm, led by other media agencies, that WPP clients might gain a competitive advantage by being able to access confidential campaign data.
“We are contracted to write and host a new copy-clearance system based on Zonza and Fido [Hogarth’s production workflow platform]. Clearcast will administer it and have full authority over it,” says Keller.
HD advertising transmission delayed
Brands spend a lot of money shooting glorious-looking commercials on 35mm using HD or 4K cameras, and most commercials are mastered in high definition, but no spots or sponsorship bumpers are being aired in HD on UK TV.
IMD reports a “massive increase” in HD deliverables around the globe, notably in Germany, France and the US, where more than a third of ads are transmitted in HD. But UK broadcasters will only accept SD versions.
Typically, these files are then uprezzed at the broadcaster on TX, but the quality will never be the same as native HD.
There’s no technical reason why HD copy can’t be delivered tomorrow from the likes of IMD or Beam. But on the broadcast side, there’s an apparent reluctance to invest in the necessary HD playout equipment and additional storage costs, especially while there is still disagreement over the technical specification.
“While SD has been a trusted format for years, one that’s very easy to move around a facility, for HD there is no common agreement on what the default video format should be, or what metadata should be included,” says Nativ co-founder Jon Folland, suggesting that the DPP’s HD delivery specs for programming could act as a guide.
Specs for loudness measurement/ management and audio characteristics – such as whether surround sound is supported and, if so, by which mechanisms – also need to be agreed, says Red Bee Media chief technology officer Steve Plunkett.
“Once cross-industry agreement has been reached on these issues, the implementation timescales could be relatively short, but demand for HD ad support has not been prioritised so far.”
Sky and ITV are reportedly keen to overcome the issues, with suggestions of a breakthrough in the Red Bee Media: awaiting agreement on loudness specs third quarter of this year.

Colossus Productions to shoot 3D horror shorts


Broadcast
BSkyB and Atlantic Productions’ joint venture Colossus Productions is to shoot a series of pilot 3D horror films which could lead to a feature-length commission.
Technical tests have already begun on the 5-10 minute shorts, with principal photography due to start in the next month.
It marks the indie’s first foray into scripted drama, though any commission would not necessarily come from Sky, according to Colossus creative director Anthony Geffen.
Previously, Atlantic and Colossus have sourced funding for 3D productions with Sky and IMAX for large screen distribution.
“We will shoot two to three pilots to test techniques and learn how to make the story work successfully in 3D,” Geffen said.
“Our feeling is that 3D can be used to enhance the thriller and suspense aspects and to help create the sense of another world, rather than being about blood and guts.”
Colossus has assigned writing and directing talent to the project working alongside its core 3D production crew.
“We understand 3D and we have drama writers and directors coming across to the medium who have only ever worked in 2D,” he added.
“It’s silly to write off 3D. Penetration [of 3D TVs] may not be as advanced as we hoped but there is still not a sufficient flow of content that will encourage people to buy 3D TVs or subscribe to 3D channels.”

Thursday, 17 January 2013

In tune with business


Broadcast 
The production music sector is thriving on the back of digital technology, higher quality and creative catalogues. Indies are striking deals to cash in, reports Adrian Pennington.
The internet is widely assumed to be the enemy of the commercial music industry, but not so in the business-to-business sector, where digital platforms have made music libraries more accessible.
“We don’t have to rely on the post to deliver CDs any more, and you can put together playlists quickly in response to fast-turnaround programming,” says Simon James, co-founder of Repertoire, which did just that for Mentorn’s BBC3 doc about Hurricane Sandy, Superstorm USA: Caught On Camera.
Web search facilities are becoming more sophisticated, enabling producers to identify concepts by instrument or mood. Cutting Edge Group even has a sonic search function in which users can drag and drop a ‘liked’ track from iTunes to fi nd similar pieces.
Companies such as Australia’s Harvest Media have emerged to provide back-end for digital music distribution services. PRS for Music and MCPS, through their Independent Production Company Licence packages, have made life simpler by providing blanket access to all registered libraries under these schemes.
Upping the game
“There was a perception that production music was naff, but our industry has upped its game,” says Sarah Pickering, senior music consultant and promotions manager at EMI. “We’ve employed better producers and artists, and have tie-ins with commercial artists. At the same time, commercials and TV producers no longer have the budgets for commercial music. The combination of lower cost and better quality means many more people are now open to production music.”
Audio Networks has grown 40-50% in the past few years, driven by overseas expansion. “We see that expansion continuing, as more formats are distributed and versioned around the globe,” says European broadcast manager Nathan Leong. For UMSI, international sales division of NBC Universal, Audio Networks created a cobranded website to share in revenues from production music used in the distribution and reformatting of NBCU programming.
“The site houses a mix of title tracks, beds and stings used in NBCU shows such as The Real Housewives or Minute To Win It, as well as around 80 tracks from our library,” explains Leong. “It’s an audio toolbox to help local producers reversion formats for their market and, at the same time, keeps revenue from music royalties within the NBCU group.”
More producers are seeking secondary revenues from music sourced or composed for their programming, with several striking deals with publishers. EMI manages the Juice Music label, a 50-50 venture with ITV. While EMI retains rights, ITV takes home royalties for music published on ITV Studios productions such as Come Dine With Me, or on tracks sold through Juice.
“I have regular meetings with ITV to learn what type of music it needs for future programming and then we produce albums based around those themes, which are licensed through Juice,” says Pickering. EMI also represents Shine Group’s library, and collects performance royalties on behalf of its production houses. The deal includes a joint venture production music library, in which the two commission and produce soundtracks for Shine and third-party productions.
Options open
Six months ago, True North and fellow Leeds-based music production company Organiq Music established a music publishing firm, Pitch Music. The joint venture has secured a deal for Universal Publishing Production Music’s 800,000-strong library and all music specially composed for True North’s UK and international series to be available to download or license via Bruton Music’s BTV label.
“It’s about trying to keep all options open,” says True North creative director Glyn Middleton. “The dilemma for producers is how to create or find distinctive music when everyone wants to spend more time and money filming and editing. You can pay a music library £4-5,000 a year for a blanket deal, but by prioritising our own music, that doesn’t become a line on the budget.”
It’s not all rosy though. Where budgets are pressured, it’s not just the negative on-screen impact that gives some cause for concern. “Cost-cutting has given rise to a new breed of music provider who themselves cut costs by reducing the royalty flow to their writers,” says James.
“Anybody with a laptop is potentially a film composer these days, but I worry that writing music for TV and film is disappearing as a career option. “Along with PRS for Music, we are battling to preserve a realistic but respectable price point for professional music licensing, and making sure our writers receive their fair share.”
Bank Of Dave
A search of Audio Networks’ library for something that would “capture the mood of a quirky documentary” led Finestripe Productions’ producer/ director Ian Lilley to discover The Ruse by Paul Mottram, a tune described on the website as “mischievous and mysterious”.
Although a number of other production music tracks where used for the Channel 4 two-parter, Lilley wanted to use Mottram’s piece as the programme hook. He asked the composer to rework the track, which Audio Networks helped package into around 50 variations, including stems, solos, opening and closing titles and underscores.
“We combined existing production music with a fresh approach to a key track to help give the show its own signature,” says Lilley.
Animal Front Line
Having made three previous animal docs, including Michaela’s Animal Road Trip, True North Productions wanted to make its latest 10 x 30-minute series for BBC daytime stand out from the pack.
“We wanted to brand the show as strongly with music as with the graphics,” explains creative director Glyn Middleton. “We didn’t want to use anything that you felt you had heard before, which can happen with production music.”
Bob Bradley, co-owner with True North of Pitch Music, composed original stings, punctuations and title music to a brief reflective of the show’s investigation into animal cruelty. “Through Pitch Music, we own all rights cleared for worldwide use so we can also earn at the back-end from international sales,” says Middleton.
Hollyoaks
Top Gear, The Apprentice and MasterChef have used film scores to dramatic effect, a creative choice made easier through Cutting Edge Film Scores (CEFS), which has a catalogue of 200 soundtracks including The King’s Speech, Drive and Looper. Film music also pops up in recent episodes of Hollyoaks. “We set a lot of scenes in nightclubs or pubs, so as a general rule we use a lot of commercial- sounding music from Audio Networks or Sentric Music Services’ Masstrax,” says Kate Finn, music supervisor at Lime Pictures.
“We typically use CEFS scores for bigger storylines shot on location to lend weight and to enhance their filmic feel, although we tend to use them in an understated way, not as a big orchestral piece.”
A recent Dublin-set story featured scores from the films Columbus Day and The Grey. “The costs are the same as for commercial music so we use film music sparingly – but that only heightens its dramatic effect when we do.” Cutting Edge managing director Phil Hope adds:
“Previously, it has been difficult to reuse film scores because you needed the permission of the publisher and the owner of the master recording rights, which might be a studio that isn’t interested in licensing its soundtracks. We control the master and publishing side and make sure our material is available under a blanket licence agreement.
“Film music is often used for building temp tracks with which to build an edit. If the final choice is to go with production music then the temp track needs replacing, but in our case the soundtrack is licensable, so there is no need to swap it out and start over again.”

Friday, 11 January 2013

CES 2013: Key trends you need to know

Televisual 
Time was when IBC, NAB and similar tech trade events were the height of relevance for broadcasters and producers, but with the industry increasingly led by consumer behaviour on net-connected devices the massive Consumer Electronics Show in Las Vegas has become the bellwether of future media.

Tuesday, 8 January 2013

Laying the groundwork for 4K


Digital Studio

At the Consumer Electronic Show (CES) in Las Vegas this month, 4K TVs are likely to feature prominently, highlighting the major role played in driving the next generation HD technology by consumer hardware giants Sony, Samsung, LG and Panasonic.

http://www.digitalproductionme.com/article-5942-laying-the-groundwork-for-4k/1/print/