Broadcast
The
days of linear workflows are already numbered at the BBC and
multiplatform content means many more are making the leap into
file-based working. http://www.broadcastnow.co.uk/production-file-based-workflow/817529.article
A quiet revolution is sweeping the broadcast industry, radically altering the way in which programmes are made, worked on, stored and retrieved. The impetus behind the workflow revolution is twofold. First, there is the growing demand for delivering multiple versions of the same content for distribution to different platforms. And, second, at the other end of the production process, there is the growing range and sophistication of tapeless acquisition formats. The result is the demise of traditional linear workflow patterns. Individual craft workstations have already been replaced in post-production facilities by workflows centered around shared storage.
This
model is expanding to encompass file-based capture at the start of
the production process and file-based delivery at the end. As this
transition occurs - and it will be many years yet before end-to-end
tapeless workflows become widespread - the previously segmented
boundaries between production and post blur.
Nowhere
is the file-based workflow revolution more in evidence than at the
BBC. The broadcaster's goal has been to migrate to fully tapeless and
HD production by 2010. That ambitious target has now been reset as
aspirational but nonetheless remains core to a massive internal
project branded Digital Media Initiative (DMI) due to get underway
from October this year. By removing tape from the workflow the DMI
aims to break through the BBC's content divisional boundaries and
create a single “digital repository” of information and content
for use on multiple platforms.
“DMI
encompasses a number of things but it is essentially about
transforming the skills, processes and technology to enable
end-to-end file-based production and delivery of our content to meet
the needs of an on-demand world,” explains BBC Vision Studios
technology controller Jon Attard.
BBC
news, the BBC's radio production and Glasgow's Pacific Quay have
already embarked on a digital overhaul to replace tape and enable
collaborative multiplatform production. Next it's the turn of
departments within BBC Vision, journalism, audio and music and
information and archives.
Beginning
with the Natural History Unit, children's and sport, the first£81m
phase will begin this autumn in conjunction with technology partner
Siemens.
“We
will begin with those genres that are driving toward multiplatform
and those starting to bank HD content,” explains Attard. “Phase
two will extend DMI to other genres and regional sites. During this
period we will assess key technical challenges such as how to roll
out DMI in a way that meets the needs of Media City at Salford and
the needs of external post-production and production suppliers.” A
third phase will take the project to completion by 2012.
One
key characteristic of the DMI initiative is that only new material
will be automatically stored in digital form. There's simply not
enough money to digitise the bulk of the 1.4 million hours of BBC
back catalogue.
There
are broadly three stages to the proposed DMI workflow initiative. In
the first, all material is ingested into an online server,
comprehensively logged and made available to producers collaborating
across genres and across media. In the second, rough cuts are
finished on craft stations and packaged for multiplatform delivery
whether to HD master, encoding for mobile or distribution to playout
partner Red Bee. In the third, copies of all final content are stored
in a digital archive.
So
how will the DMI initiative improve workflow efficiencies at the BBC?
“Previously offline and craft edit suites were run separately and
followed from each other in the production chain,” explains Attard.
“Now that workflow will be more closely integrated.” In addition,
before the introduction of DMI, the only way to share media was to
dub out to tape and re-ingest. In future any producer can activate
content on ingest.
Attard
is keen to stress that DMI will be phased in rather than imposed with
a big bang. “It's a very pragmatic approach,” he says. “We've
asked each department what its editorial drivers and business needs
are and worked back from that.”
Where
previous step changes in production technology have been installed in
discrete areas, DMI is an attempt to fundamentally overhaul root and
branch processes so that every asset the BBC produces is accessible
for reuse both internally and by the public. That ambition involves
improving the BBC's ability to locate content. At present the
corporation's blogging site Backstage admits that “our audiences
can access our content faster than we can”.
Says
Attard: “It becomes imperative to add clear descriptors whenever
changes are made to content. One of the challenges for the production
and craft community will be to pay close attention to new metadata
(content description) guidelines. “They need to appreciate the
impact that the information they add has on the production process
and audience further down the chain,” he continues. “There might
be a tendency under pressure to forget about metadata. That won't be
okay in the future. Accurate and detailed metadata is critical in
order that BBC content can be found by our audiences.”
Instead
of a simple textual search mechanism the aim is to build a data model
which will enable rich, intelligent searches across all content held
in the digital archive. The ultimate goal is that content should be
accessible whether a user is in Bristol, Glasgow or Manchester.
“Content
from a factual production, for example, could be immediately sucked
in and made available to news or entertainment. This opens up
exciting opportunities for collaboration and creativity across
divisional boundaries,” says Attard.
Producers,
he says, will get used to the idea that other producers or members of
a different team “may look at your hard- fought-for rushes at the
same time as you. An online team is going to see material the moment
you bring it back to base. The industry is competitive so this
development represents a genuine cultural challenge.”
While
the BBC's DMI initiative is the biggest example of how tapeless is
revolutionising workflow, the move to tapeless is also affecting the
workflow and workplace culture of smaller broadcasters and the post
industry.
MTV
Europe is upgrading its Camden HQ to accommodate a high-speed digital
network that will distribute media to and from its US parent and
European offices. According to MTV Europe vice-president, technology
Dave Colfer: “The biggest issue is change management. How do you
change to deal with files? What processes change? How does it alter
roles and responsibilities? Any producer moving to file-based
delivery faces a hefty task in terms of managing and accommodating
cultural change.”
The
introduction of tapeless camera formats is also finally beginning to
affect post producers. “People are dabbling in tapeless formats
often as a second camera for additional footage,” reports
Evolutions operations director Owen Tyler.
Tiger
Aspect took both Paul Merton-fronted documentaries (Paul Merton in
China/India) to Evolutions after shooting on Panasonic's tapeless P2
camera. But, according to Envy chief engineer Daniel Sassen,
producers must consider whether tapeless is right for their
programme.
“The
wrong choice could have major implications. The whole tapeless
workflow fits the unscripted ‘reality television' model precisely,
but it may not be quite so appropriate for drama or other scripted
programming. Producers need to decide how important their rushes are
to them once the show has been completed.”
Sassen
adds: “Bearing in mind that a memory card is considerably more
expensive (around£450 each for Sony's 16GB card) than its tape
equivalent - based on 60 minutes' recording time - you would not hold
a memory card ‘library' in the same way as you would hold a
conventional tape library. The picture data needs to be copied from
the memory cards to a hard disk for long-term storage or archive.”
Similar
issues are being encountered by 3SixtyMedia as it begins to phase in
tapeless production of 250 annual episodes of Coronation Street. “We
still have the comfort blanket of tape as back-up but our biggest
concern is how we decide on the life-cycle of media,” says head of
post David Boyle. “Storing media on onsite archives (where it is
readily accessible) is expensive so how long does it exist before we
delete it and store in a deep (off-site) archive? Asset protection is
perhaps the key. It means ensuring the data has been named accurately
so we can track it.”
Lime
Pictures has been recording the bulk of Hollyoaks direct to hard disk
since 2001. Its new HD production will also record location-based
material to the optical disk-based XDCAM HD to speed up the transfer
of rushes into Lime's server.
“You
should make the technology fit how you want to work and not let it
dictate to you,” says Lime Pictures production server manager John
Robertson. “It's perhaps easier [for us] posting just one
production and using only a single file format whereas an external
facility has to be able to handle multiple formats.”
The
investment in disk storage and the fibre-optics that connect them is
not inconsiderable. “We produce a high enough volume to justify the
outlay,” says Boyle. “We know the work will keep coming for long
enough for us to write off the cost.”
By recording feeds
directly to a server the demarcation between production and post is
even less apparent. “Since in theory we could edit rushes as soon
as they're shot, at what point do we begin editing?” asks Boyle.
“Do we create a special post media manager with responsibility for
pressing the record button? These are some of the cultural issues
we're having to address.”
High-def
Hollyoaks
Lime
Pictures is overhauling its in-house post facilities to accommodate
the HD production of Hollyoaks for C4. Its HD facilities, which will
be operational by June, centre on a 102 TB storage area network (SAN)
to accommodate 650GB of material per episode. An additional 27TB of
near online storage will retain material until transmission and then
delete it. “We'll be acquiring four times the amount of data
compared with SD but maintaining the same tapeless workflow,” says
production server manager John Robertson. “Moving data won't be a
problem once it's on the SAN.”
Corrie
goes tapeless
Facility
3SixtyMedia is installing an Avid Isis central storage system that
will eventually result in a fully tapeless workflow for ITV flagship
Coronation Street. The soap is shot on DigiBeta but future
productions may shoot studio material direct to disk and location
work to file-based formats.
“The
overriding factor is efficiency and economy,” says head of post
David Boyle. “We currently ingest and go back out to tape four to
five times in post. A tapeless workflow would eliminate that. Craft
editing time remains the same. The chief savings of up to three days
per episode comes in conform, online, grade and dubbing since media
will remain on the server for everyone to access.”
The new
infrastructure could also be used on stablemate ITV productions.
“There is a bigger picture to this,” says Boyle. “We have an
engineer dedicated to assessing whether this same system could be
scaled to post Emmerdale.
“Beyond
that we can see real benefits in the technology for distributing
media to desktops for all ITV productions so everyone from
researchers to producer-directors and execs can obtain ready access
to material.”
Iron
Maiden on the road
For
Iron Maiden's current Somewhere Back In Time World Tour, restrictions
on flight cargo meant the band's videographer Johnny Burke had to
revise his normal production plans.
“Typically I would take as
many flight cases as I wanted, including up to 12 cameras and
hundreds of tapes, but since we're packing everything including 70
crew and all the stage set into a Boeing 757 I needed a much lighter
set-up.”
Burke
opted to experiment with the Sony EX1, a new camcorder that records
to memory cards, hooked to a laptop running Final Cut Pro (FCP).
Burke
produces packages on location for use by local broadcasters and also
produces content for Maiden's official website.
“The
big advantage is speed,” he claims. “I can take the cards
straight from the camera into FCP and begin editing footage in HD
within minutes.
I
can do that on a plane or in a hotel room and have it ready for MTV
when they want it.
“I was reluctant to use a new system on a
new tour but if this works in the field, I'm not going back to tape.”