Adrian Pennington - The Write Stuff

Tuesday, 16 July 2024

Behind the Scenes: The Acolyte goes old school to capture original Star Wars grit

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IBC The Acolyte looked to capture the handmade, analogue feel of the original Star Wars trilogy in a surprising departure from LED volumes. ...
Friday, 12 July 2024

The NFL’s Creator Partnerships Touch Down With Audiences

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NAB All sports are chasing lucrative but elusive potential fanbases to sustain and grow their business with social media a prime route to re...

Media Excel Gains Visibility with AI Reality Check and Innovation

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Streaming Media Artificial Intelligence has become a buzzword in streaming video with the promise of revolutionizing how we create, compress...
Thursday, 11 July 2024

VideoAmp extends video ad planning capabilities to AR with Snap

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Stream TV Insider article here If Augmented Reality is to become a potent part of brand campaigns, then marketers need data to back up their...

Driving in Virtual Production: Travelling without moving

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Definition article her e (interviews and copy written by me) Creating compelling driving shots used to be a headache – but virtual productio...
Wednesday, 10 July 2024

Behind the scenes: Multi-format shoulder programming takes Centre Court at Wimbledon 2024

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IBC As The Championships heads to its finals weekend, the host broadcast team reflects on expanded behind the scenes access. article here SW...
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Adrian Pennington

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The Write Stuff
Hello. I'm a journalist and editor specialising in the creation, business and technology of moving image media. Published in The Guardian, The Financial Times, British Cinematographer, The Hollywood Reporter, Screen International, Premiere, Broadcast, RTS Television, SMPTE and IABM journals and more. I also copywrite materials for online, marketing emails and press releases. I programme conferences, moderate conference sessions and manage projects. I co-authored the book Exploring 3D which includes interviews with Martin Scorsese, Wim Wenders and Baz Luhrmann.
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