Adrian Pennington - The Write Stuff

Thursday, 17 September 2026

Media industry experiencing disruption, cost and uncertainty as AI takes hold

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Cable Satellite International article here AI is reshaping the global media industry from the inside out but executives driving that change ...
Wednesday, 16 September 2026

How to manage the software lifecycle

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IEC eTech  article here Software and AI systems become less secure with age. The issue is gaining increasing momentum with the IEC developi...

How standards are powering a second life for batteries

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IEC eTECH article here The case for reusing batteries is more relevant than ever and the IEC is providing the framework to make it happen. ...

Improving the circularity of MedTech

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IEC eTECH article here Standards are helping the medical sector to move to more circular practices but ensuring that patients remain safe is...

World Athletics reimagines track and field broadcast with data at the Ultimate Championship

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SVG Europe article here World Athletics is accelerating its push to modernise the presentation of athletics, introducing a series of broad...
Tuesday, 15 September 2026

Making the case for Europe’s sovereign media cloud

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Streaming Media article here European public service media have taken a decisive step toward a shared cloud future, with a new feasibility s...
Monday, 14 September 2026

FAST is the next frontier of creator domination

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IBC article here The creator economy is no longer a sideshow in Free Ad-Supported Streaming TV (FAST) but a core channel segment with platfo...
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Adrian Pennington

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The Write Stuff
Hello. I'm a journalist and editor specialising in the creation, business and technology of moving image media. Published in The Guardian, The Financial Times, British Cinematographer, The Hollywood Reporter, Screen International, Premiere, Broadcast, RTS Television, SMPTE and IABM journals and more. I also copywrite materials for online, marketing emails and press releases. I programme conferences, moderate conference sessions and manage projects. I co-authored the book Exploring 3D which includes interviews with Martin Scorsese, Wim Wenders and Baz Luhrmann.
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