Adrian Pennington - The Write Stuff

Monday, 22 May 2023

Why Everyone (Not Just Tom Hanks) Should Maintain Control of Their Digital IDs

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NAB Generative AI is going to profoundly change the way in which we create content, “because ultimately it is a hundred times cheaper than u...

Hollywood’s Strongest Weapon Against AI is Understanding an Audience… But for How Long?

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NAB The single biggest impact of generative AI for large content producers and distributors isn’t about disrupting the media-making process....
Thursday, 18 May 2023

Advice for Content Creators Who Want to Be Content Entrepreneurs

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NAB The average content “entrepreneur” expects to gross $100,000 in revenue in 2023 and $60,000 in net revenue or profits, provided they tur...
Wednesday, 17 May 2023

How to Build a Business in the Creator Economy

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NAB If you want to make money as a content creator you’ll need to think and work like a business. Not only does it take five months to earn ...
Tuesday, 9 May 2023

Comparing the Technologies for XR, MR, and Virtual Production

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NAB One of the biggest benefits of virtual productio n is the reduction of costs in actors’ time, props, setup, travel, and outdoor shooting...

What To Do If Your IP is Being Stolen By Generative AI

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NAB The meteoric rise of AI applications has left the industry and onlookers wondering how this rapidly developing technology will interact ...

Behind the Scenes: Kandahar

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IBC A Gerard Butler action movie is the first Hollywood production to be filmed entirely in Saudi Arabia and the first to shoot in the count...
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Adrian Pennington

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The Write Stuff
Hello. I'm a journalist and editor specialising in the creation, business and technology of moving image media. Published in The Guardian, The Financial Times, British Cinematographer, The Hollywood Reporter, Screen International, Premiere, Broadcast, RTS Television, SMPTE and IABM journals and more. I also copywrite materials for online, marketing emails and press releases. I programme conferences, moderate conference sessions and manage projects. I co-authored the book Exploring 3D which includes interviews with Martin Scorsese, Wim Wenders and Baz Luhrmann.
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