Adrian Pennington - The Write Stuff

Wednesday, 19 April 2023

What Are the Human Implications of AI and Creativity?

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NAB Generative AI will iron out dversity, human error and human effort, leading to a disastrous homogenization of culture that devalues the ...

How AI Will Generate a New “Class of Generalists”

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NAB A lot of people are afraid they’re going to lose their jobs to a machine, but we won’t. We’ll just lose our job descriptions. “Generat...

Behind the Scenes: Eurovision

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IBC Speed dates, strict monitoring bubbles, world first lighting effects and a stage that resembles a giant hug – welcome to the team embrac...

Signature Post delivers Oscar®-Winning Sound for Studios Everywhere

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copy written for Sohonet We sit down with Signature Post’s Re-recording Mixer and Supervising Sound Editor Alexandra Fehrman to hear about...
Sunday, 16 April 2023

SVOD Scale and the Curse of the Serial Churner

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NAB SVODs are experiencing tremendous volatility and we should expect more targeted acquisition strategies from the major streamers, an incr...

How Connected TV Can/Should Enable Content Discovery

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NAB Viewers take almost six minutes on average to select a piece of content to watch after turning on the TV, according to new research. art...
Saturday, 15 April 2023

Live from Aintree: Grand National rerun offers detailed new perspective for viewers in minute

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SVG Europe A unique part of the Grand National, which tales place on Saturday 15 April, is the ‘rerun’, where immediately after the live rac...
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Adrian Pennington

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The Write Stuff
Hello. I'm a journalist and editor specialising in the creation, business and technology of moving image media. Published in The Guardian, The Financial Times, British Cinematographer, The Hollywood Reporter, Screen International, Premiere, Broadcast, RTS Television, SMPTE and IABM journals and more. I also copywrite materials for online, marketing emails and press releases. I programme conferences, moderate conference sessions and manage projects. I co-authored the book Exploring 3D which includes interviews with Martin Scorsese, Wim Wenders and Baz Luhrmann.
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