Adrian Pennington - The Write Stuff

Wednesday, 21 September 2022

Where We’re Headed Next With Social Media Marketing

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NAB Social media is now an integral and increasingly valued part of strategy, regardless of the company, but Sprout Social finds it’s still ...

If Social Media Makes You Feel Some Type of Way, Then It’s Working

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NAB Social media acts like a drug on our social behavior changing how we think about right and wrong and fermenting social division by desig...
Tuesday, 20 September 2022

Is This the New Standard for Social Media?

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NAB Last month, Meta changed its algorithms in what’s considered such a seismic shakeup that some commentators are calling it the end of soc...
Monday, 19 September 2022

How Are Creators Positioned to Handle Economic Change?

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NAB There’s a cold wind blowing, ushering in a slew of economic challenges that for months, even years, will impact pretty much everyone o...

One in Four People Are Content Creators. Here’s Why That’s Awesome (and How It’s Actionable).

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NAB The creator economy grew by more than 165 million people over the past two years to reach 303 million creators globally, Adobe finds in ...
Friday, 16 September 2022

IBC Review, British Cine.

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British Cinematographer article here A lot may have changed over the past three years but IBC’s status as Europe’s premier media and technol...
Wednesday, 14 September 2022

Evolution of video broadcast services with DVB Native IP

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Cable Satellite International The video transport stack has not evolved much since the 1990s – until this year. The DVB-Native IP, standardi...
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Adrian Pennington

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The Write Stuff
Hello. I'm a journalist and editor specialising in the creation, business and technology of moving image media. Published in The Guardian, The Financial Times, British Cinematographer, The Hollywood Reporter, Screen International, Premiere, Broadcast, RTS Television, SMPTE and IABM journals and more. I also copywrite materials for online, marketing emails and press releases. I programme conferences, moderate conference sessions and manage projects. I co-authored the book Exploring 3D which includes interviews with Martin Scorsese, Wim Wenders and Baz Luhrmann.
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