Adrian Pennington - The Write Stuff
Wednesday, 26 January 2022
Podcasters Need to Work Harder To Be Heard
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NAB New podcasts are getting lost under the sheer volume of shows being produced, and podcast creators need to work a lot harder to break t...
Tuesday, 25 January 2022
Inside Discovery’s Winter Olympics broadcast plans
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IBC It will have been just 180 days since the closing ceremony in Tokyo when the curtain is raised for Beijing 2022 on February 4, with Disc...
Connected TV Opens Up a Million Ad Possibilities
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NAB As viewing OTT or via Connected TV (CTV) continues to grow, it’s natural that the advertising universe will expand alongside it. https...
How Linear and Streaming Will Start To Look Different
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NAB https://amplify.nabshow.com/articles/how-linear-and-streaming-will-start-to-look-different/ As the majority of viewing habits switch to...
Monday, 24 January 2022
Does Anyone Actually Care Who Controls the Metaverse?
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NAB Critics of the internet’s current economic model and the risks we face in polluting a next-gen metaverse always make the same assumption...
For Consumers, Streaming Has Replaced Pay TV for Premium Content
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NAB OTT video has surpassed traditional pay TV, becoming the dominant way US broadband households watch video. https://amplify.nabshow.com/a...
How To Score the Next Billion+ Subscribers
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NAB Major SVODs are looking outside the US in order to grow as the domestic market slows, but accessing emerging markets is not straightforw...
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