Adrian Pennington - The Write Stuff

Wednesday, 26 January 2022

Podcasters Need to Work Harder To Be Heard

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NAB New podcasts are getting lost under the sheer volume of shows being produced, and podcast creators need to work a lot harder to break t...
Tuesday, 25 January 2022

Inside Discovery’s Winter Olympics broadcast plans

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IBC It will have been just 180 days since the closing ceremony in Tokyo when the curtain is raised for Beijing 2022 on February 4, with Disc...

Connected TV Opens Up a Million Ad Possibilities

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NAB As viewing OTT or via Connected TV (CTV) continues to grow, it’s natural that the advertising universe will expand alongside it. https...

How Linear and Streaming Will Start To Look Different

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NAB https://amplify.nabshow.com/articles/how-linear-and-streaming-will-start-to-look-different/ As the majority of viewing habits switch to...
Monday, 24 January 2022

Does Anyone Actually Care Who Controls the Metaverse?

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NAB Critics of the internet’s current economic model and the risks we face in polluting a next-gen metaverse always make the same assumption...

For Consumers, Streaming Has Replaced Pay TV for Premium Content

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NAB OTT video has surpassed traditional pay TV, becoming the dominant way US broadband households watch video. https://amplify.nabshow.com/a...

How To Score the Next Billion+ Subscribers

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NAB Major SVODs are looking outside the US in order to grow as the domestic market slows, but accessing emerging markets is not straightforw...
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Adrian Pennington

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The Write Stuff
Hello. I'm a journalist and editor specialising in the creation, business and technology of moving image media. Published in The Guardian, The Financial Times, British Cinematographer, The Hollywood Reporter, Screen International, Premiere, Broadcast, RTS Television, SMPTE and IABM journals and more. I also copywrite materials for online, marketing emails and press releases. I programme conferences, moderate conference sessions and manage projects. I co-authored the book Exploring 3D which includes interviews with Martin Scorsese, Wim Wenders and Baz Luhrmann.
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