AV Magazine
Beyond the World Cup, several
large-scale initiatives are poised to drive AV investment across Canada.
In Canada, the ProAV climate is healthy,
but it’s changing fast.
“Cautiously active” is how Amy Zhou,
Magewell’s sales director puts it. “There's genuine activity out there, but the
macro environment is creating real hesitation around capital spending.”
Similarly judging the market as “active but
cautious” Cameron Wilkison, MD, d&b audiotechnik (Canada) says, “Demand
remains strong across key sectors, but increased price sensitivity and longer
sales cycles are slowing project conversion.”
Mike Gleason, CRO Americas, Utelogy
Corporation agrees but adds “the winners are shifting from traditional
‘install-and-exit’ integrators toward providers who can deliver ongoing
visibility, analytics, and business outcomes.”
The prospects for future growth, he
suggests, are to “embrace AV/IT under one framework to drive room standardisation,
uptime assurance, usage analytics and enterprise-wide reporting.”
Andy Zuk, Kramer’s regional sales manager
describes the climate as “very positive” since organisations “are recognising
that visual communication, collaboration technology, and content management are
no longer ‘nice to have’ investments. They are core to how people work, learn,
gather, and engage.”
Calling the outlook “exceptionally strong,”
Ron Rundell, Matrox Video director of sales for the Americas says momentum is
driven by the convergence of broadcast and ProAV.
“The traditional boundaries between these
domains are rapidly dissolving, with organisations now expecting near broadcast
quality video, low-latency transport, and highly reliable distribution systems
as standard. This shift is elevating the baseline for performance across
virtually every commercial deployment.”
Many of the challenges affecting the AV
industry are consistent across the whole of North America. Issues such as
tariffs and supply chain constraints, “particularly component shortages like
RAM”, remain top concerns for businesses on both sides of the border, notes Kurt Burmester, regional sales for Riedel Communications.
Recent trade tensions have prompted Canada to “accelerate domestic
infrastructure investment, which benefits the AV sector,”
notes Renkus-Heinz CRO, Jonathan Phillips. He reports the Canadian market being less reliant on the house of worship vertical, where US spending is
significant. “Specifications hold, margins respect
engineering, and the consultant community is technically rigorous,” he adds.
While business on both sides of the border
is relationship driven, Canada is smaller, more regional, and “slower to adopt
new technologies,” says Wilkison who also observes a growing ‘Canada First’
mindset benefiting domestic manufacturers.
One of these is Matrox, headquartered in
Dorval and celebrating its 50th anniversary this year. “Canada’s AV culture is
defined by a strong sense of engineering excellence, and long-term industry
commitment,” says Rundell There is a deep-rooted pride in homegrown innovation
among organisations that have not only contributed to Canadian AV identity but
have also shaped global standards and expectations.”
One of the most exciting developments is the
emergence of the Professional Audio-Visual Society of Canada, which is focused
on elevating Canadian AV professionals through networking, education,
mentorship, and advocacy.
“That kind
of industry-building effort is a very positive step forward because it brings
manufacturers, consultants, integrators, and other AV professionals together
around the shared goal of strengthening the Canadian AV community,” says Zuk.
He describes a collaborative spirit emerging across
manufacturers, integrators, and end users. “This openness is fostering
innovation, especially around interoperability and hybrid system design,” he
says. “The result is a dynamic environment where legacy expertise meets forward
looking technology strategies, creating a uniquely balanced and progressive Pro
AV ecosystem.”
FIFA World Cup
Canada is host to 13 matches of the FIFA World Cup
spread between BC Place Vancouver and BMO Field (renamed Toronto Stadium for
the tournament). It will be national showcase for Canadian AV both inside and
beyond the stadia.
“The greatest impact will be across host
cities, where fan zones, activations, media, transport, and hospitality will
drive demand for AV, broadcast, and control systems,” says Wilkison.
Sports and live entertainment venues in
general are moving “beyond basic infrastructure, with demand for better
intelligibility, premium experiences, and multi-use flexibility driving AV
investment,” he says.
BMO Field, home to Toronto FC and the
Toronto Argonauts,
underwent a U$157.9m renovation to meet FIFA standards, including a temporary seating expansion of 17,756 seats, bringing total capacity to 45,736 for the tournament. Permanent improvements include new LED videoboards, upgraded lighting and audio systems,
enhanced Wi-Fi, expanded hospitality areas and improved accessibility
throughout the venue.
D&b recently installed a new
loudspeaker system with ArrayProcessing there. “The objective was to deliver
exceptional intelligibility and consistent coverage within a complex stadium
environment,” Wilkison explains.
Inside the venues, large-format displays,
content distribution, audio, control, and signal management all contribute to
the way fans experience the event.
“A stadium is no longer just a place to
watch a match,” says Zuk. “It’s a fully produced environment where visual and
audio moments help build energy, guide attention, and make fans feel part of
something larger.”
Outside the stadiums “the fan
festivals might actually be the more important story,” says Zhou. City parks
and plazas are transformed into broadcast-quality environments with LED
screens, distributed audio and synchronised lighting.
She says, “Many Canadian venue operators,
city administrators and corporate sponsors will come away with a new sense of
what's possible, and that changes the conversations they have when they're
planning their next project.”
Vancouver’s FIFA Fan Festival will include
live match broadcasts, entertainment, cultural programming, and interactive
activities. “For the AV industry, the World Cup is a chance to show how
technology can elevate not only the game itself, but the entire experience
around it,” Zuk underlines.
Riedel has supported both venues with
system supply and builds but Burmester says arenas across the country - particularly
those tied to national hockey teams - have seen increased upgrades and
modernisation projects.
“These initiatives are focused on enhancing
fan engagement, improving in-venue production capabilities, and future-proofing
facilities for a wide range of events. At the same time, integrators continue
to lead in delivering advanced infrastructure and innovative solutions,
reinforcing Canada’s position as a key market for large-scale productions.”
National activity
The major
urban centers are naturally active but the need for better AV is not limited to
Toronto, Vancouver, Montreal, Calgary, or Ottawa.
Zuk
says, “We are seeing demand across the country rather than in one
isolated region. The drivers are national: organisations are rethinking
facilities after the pandemic, employers are trying to make offices more
attractive and effective, and education continues to invest in better learning
environments.”
Public
transport is a good example. As cities invest in transportation infrastructure,
there’s a growing need for digital signage, wayfinding, passenger information,
public announcements, operations centers, and real-time communication.
Announced in 2024, the CAN$30 billion (US22bn) Public Transit
Fund investment is the largest such
investment in Canadian history and builds on the previous decade’s projects
such as the Millennium Broadway Subway extension in Vancouver.
Construction
is also nearing completion of a light-rail transit line from Mississauga to
Toronto. When complete, 37,000 more people will be a 10-minute walk away from
the nearly 32-kilometre Eglinton light-rail line.
Vancouver continues to stand out as a hotspot for AV
innovation and investment, driven by its role as a major international gateway
and technology hub. A prime example is at Vancouver International Airport where
a new Main Digital Airport Command Centre is being developed.
This represents more than a single project, it signals
the beginning of broader adoption of advanced AV-over-IP endpoints throughout
the airport’s infrastructure,” says Rundell of KVM extender solutions used in
the Centre. “The emphasis on scalability, network efficiency, and operational
resilience makes Vancouver a leading example of how AV is being leveraged in
next-generation transportation environments.”
Phillips identifies continued heritage
venue modernisation, university capital builds, transit and
airport expansion programs across Toronto, Vancouver, and Calgary, and a
growing performing arts refurbishment pipeline. Smart city deployments in
Ontario are also accelerating, he says.
Networked
environments
One vertical evolving quickly in Canada is
education. Colleges and universities are competing not only on academic
programs, but also on the quality of the student experience.
“That is driving investment in AV systems
that support better communication, stronger audio, more flexible content
sharing, and more dynamic teaching environments,” reports Zuk. “We are seeing
more interest in AVoIP, networked audio, and scalable classroom technologies
that make it easier to deliver consistent experiences across multiple rooms and
campuses. Canadian institutions are recognising that classroom AV is not
just about displays or projectors; it is about creating a complete learning
environment.”
Phillips says Renkus-Heinz beam-steered solutions are increasingly
specified where ceiling and pendant options are precluded by design intent. The University of Toronto Scarborough, recently
equipped six lecture theatres equipped with this technology delivered with local distributor Contact
Distribution and integrator Global USS.
Gleason says financial institutions are adopting cloud management platforms “because
AV failure in banking is a business risk, not just a support issue. “Executive
spaces, trading environments, and client-facing rooms must work every time. The
platforms helps banks reduce downtime, lower support costs, improve governance,
and gain enterprise-wide visibility across complex global estates.
He also spies digital signage growth across
the country. “But the challenge is managing it at scale. Deploying an management and automation
platform helps organisations proactively monitor, support, and optimise digital
signage environments so they stay online, measurable, and business-aligned.”
Rundell reports investment by federal and
provincial government, particularly around secure communications and
command-and-control environments. A
recent deployment took place at the House of Commons, where the Digital Media
and Connected Systems team selected Matrox and Evertz devices to build an
interoperable ST 2110-based ecosystem
“The deciding factor in this project was
interoperability,” Rundell says. “This highlights a broader trend within
government and enterprise sectors of the prioritisation of open,
standards-based architectures that provide long-term flexibility and
scalability.”
Overall, it’s apparent that AV
in Canada is becoming more connected and professionalised. The industry is
growing, and with that growth comes an important focus on talent, education,
mentorship, and long-term industry development.
“AV is being recognised as an essential industry, not just a technical support function,” Zuk says. “Whether its enabling collaboration, improving learning, creating immersive fan experiences, or helping organisations communicate more effectively, AV is increasingly at the centre of how people experience spaces.”